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Social Media Policies:<br />Crafting a Uniform Policy Across your Organization and Enforcing It <br />September 30, 2010<b...
http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg<br />
By Ludwig Gatzkehttp://flickr.com/photos/stabilo-boss<br />
Communication:<br />Networking:<br />Collaboration:<br />User-Generated:<br />Types of Social Media<br />
Social Media Risks and Rewards<br />6<br />Block and Deter<br />Neutral<br />Actively Engage<br />
http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html<br />
Ability to Damage<br />
Office Gossip<br />
Regulatory Frameworks<br />
Public Companies<br />
Industry Specific<br />
<ul><li>Advertisement
Sales Literature
Correspondence
Institutional Sales Material
Public Appearances</li></li></ul><li>Recommendations<br />
Monitoring<br />
Facebook<br />
Insert twitter picture<br />
History<br />
When<br />Who<br />What<br />
RSS<br />
Monitoring Social Media<br />Register blogs<br />Register Twitter<br />Comments on your blog<br />Comments on other blogs<...
Creating a Policy<br />
Basic Policy<br />Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once y...
186 Examples<br /> in a <br />variety of<br />industries<br />
Social Media Risks and Rewards<br />41<br />Block and Deter<br />Neutral<br />Actively Engage<br />
Blocking, Alone,  is Not Effective<br />
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Social Media Policies

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Social Media Policies

  1. 1. Social Media Policies:<br />Crafting a Uniform Policy Across your Organization and Enforcing It <br />September 30, 2010<br />
  2. 2. http://commons.wikimedia.org/wiki/File:Magura_-_drawings.jpg<br />
  3. 3.
  4. 4. By Ludwig Gatzkehttp://flickr.com/photos/stabilo-boss<br />
  5. 5. Communication:<br />Networking:<br />Collaboration:<br />User-Generated:<br />Types of Social Media<br />
  6. 6. Social Media Risks and Rewards<br />6<br />Block and Deter<br />Neutral<br />Actively Engage<br />
  7. 7. http://forrester.typepad.com/groundswell/2010/09/social-growth-takes-a-breather.html<br />
  8. 8. Ability to Damage<br />
  9. 9. Office Gossip<br />
  10. 10. Regulatory Frameworks<br />
  11. 11.
  12. 12.
  13. 13.
  14. 14.
  15. 15. Public Companies<br />
  16. 16.
  17. 17.
  18. 18. Industry Specific<br />
  19. 19.
  20. 20. <ul><li>Advertisement
  21. 21. Sales Literature
  22. 22. Correspondence
  23. 23. Institutional Sales Material
  24. 24. Public Appearances</li></li></ul><li>Recommendations<br />
  25. 25.
  26. 26.
  27. 27. Monitoring<br />
  28. 28.
  29. 29.
  30. 30. Facebook<br />
  31. 31. Insert twitter picture<br />
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36.
  37. 37. History<br />
  38. 38. When<br />Who<br />What<br />
  39. 39. RSS<br />
  40. 40. Monitoring Social Media<br />Register blogs<br />Register Twitter<br />Comments on your blog<br />Comments on other blogs<br />Wikipedia<br />Google Searches<br />Third party Vendors<br />
  41. 41. Creating a Policy<br />
  42. 42. Basic Policy<br />Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />- Jay Shepherd<br />http://www.gruntledemployees.com/gruntled_employees/2009/03/a-tweetable-twitter-policy.html<br />
  43. 43. 186 Examples<br /> in a <br />variety of<br />industries<br />
  44. 44. Social Media Risks and Rewards<br />41<br />Block and Deter<br />Neutral<br />Actively Engage<br />
  45. 45. Blocking, Alone, is Not Effective<br />
  46. 46.
  47. 47. Guidelines for Web 2.0<br />Maintain Confidentiality<br />Securities laws <br />Financial Performance<br />Identify yourself<br />Disclaimers<br />Be respectful <br />Anonymous Contributions<br />Use of logos or service marks<br />Copyright<br />
  48. 48. Where to Find Doug<br /><ul><li>ComplianceBuilding.com
  49. 49. LinkedIn.com/in/dougcornelius
  50. 50. Twitter.com/DougCornelius</li>

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