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Governing Social Media: <br />How to Monitor, Manage and Make the Most of Employee Use of Social Media<br />Interact  2010...
Our Panelists<br />Doug Cornelius<br />	Chief Compliance Officer<br />Kathleen Edmond<br />	Chief Ethics Officer<br />Jani...
Social Media Usage - Individuals<br />Facebook statistics:<br />400M active users worldwide<br />35% of the U.S. are membe...
How Much Damage Can You Do With 140 Characters?<br />
Poll<br />How many have a Social Media policy?<br />How many are planning on implementing one in the next year?<br />
Social Media Usage – Companies<br />Facebook: >1.5M local companies have an active fan page<br />Social media adoption by ...
Managing Compliance: Necessity<br />Does your organization need a Social Media policy?<br />Consider:<br />Social Media is...
Managing Compliance: Foundations<br />How and where do you start the process of managing Social Media?<br />Factors:<br />...
Working Together<br />How do you get various stakeholders (such as Legal, HR, IT, Marketing and Compliance) to participate...
Benefits vs. Drawbacks<br />What benefits has your company received from Social Media?  <br />Benefits:<br />Low cost per ...
Benefits vs. Drawbacks<br />What have been the drawbacks?<br />Drawbacks:<br />Easy to say the wrong thing<br />Need to lo...
Balancing Evangelism and Compliance<br />How do you balance employees’ evangelism of your company with the need to stay in...
Instituting Controls Over Social Media<br />How do you institute controls over Social Media?<br />Policy: the driver<br />...
Sector-Specific Regulations<br />How does Social Media affect compliance regulations in your sector?<br />Examples:<br />R...
SOX, HR, and Other Regimes<br />How do you address non-sector specific compliance, such at SOX, HR and other regimes?<br /...
Some Final Thoughts<br />By 2011, enterprise microblogging will be a standard feature of 80 percent of social software pla...
Some Final Thoughts<br />
Sample Policies<br />Sample policies:<br />http://www.compliancebuilding.com/about/publications/social-media-policies/<br />
Questions and Answers<br />
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Governing Social Media

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Governing Social Media

  1. 1. Governing Social Media: <br />How to Monitor, Manage and Make the Most of Employee Use of Social Media<br />Interact 2010<br />The Legal and Compliance Technology Forum<br />
  2. 2. Our Panelists<br />Doug Cornelius<br /> Chief Compliance Officer<br />Kathleen Edmond<br /> Chief Ethics Officer<br />Janice Innis-Thompson<br /> SVP & Chief Compliance Officer<br />Scott Giordano<br /> Director of Product Marketing<br />
  3. 3. Social Media Usage - Individuals<br />Facebook statistics:<br />400M active users worldwide<br />35% of the U.S. are members<br />100M log in via mobile devices<br />3M active pages<br />Average users have 130 friends and spend 55 minutes per day<br />Twitter:<br />75M accounts; 10-15M active<br />Growth peaked at about 7.8M per month<br />
  4. 4. How Much Damage Can You Do With 140 Characters?<br />
  5. 5. Poll<br />How many have a Social Media policy?<br />How many are planning on implementing one in the next year?<br />
  6. 6. Social Media Usage – Companies<br />Facebook: >1.5M local companies have an active fan page<br />Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009.<br />Source: MarketingVox.com<br />LinkedIn: 45M users in 150 industries<br />Source: TechCrunch<br />By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.<br />Source: Gartner<br />
  7. 7. Managing Compliance: Necessity<br />Does your organization need a Social Media policy?<br />Consider:<br />Social Media is still media<br />Communication via Social Media needs to be consistent with internal policies<br />Need to apply compliance principles<br />Industry examples: healthcare, pharmaceuticals, banking<br />FTC blogging rules<br />
  8. 8. Managing Compliance: Foundations<br />How and where do you start the process of managing Social Media?<br />Factors:<br />Goals of the policy<br />To whom does it apply?<br />Implementation challenges<br />
  9. 9. Working Together<br />How do you get various stakeholders (such as Legal, HR, IT, Marketing and Compliance) to participate in crafting a social media policy?<br />Some approaches:<br />Discuss potential dangers from having no policy (Google “social media gaffes” for examples)<br />Identify compliance requirements that are particularly susceptible to social media (privacy, discrimination, tax-exempt status)<br />Identify potential advantages of the policy<br />
  10. 10. Benefits vs. Drawbacks<br />What benefits has your company received from Social Media? <br />Benefits:<br />Low cost per thousand <br />Recommendations by customers tend to be the most effective<br />
  11. 11. Benefits vs. Drawbacks<br />What have been the drawbacks?<br />Drawbacks:<br />Easy to say the wrong thing<br />Need to localize, especially for international use<br />Need to save for use in litigation down the road<br />
  12. 12. Balancing Evangelism and Compliance<br />How do you balance employees’ evangelism of your company with the need to stay in compliance ?<br />Examples:<br />Department of Defense – security vs. getting the message out<br />What happens when an employee’s SM activity becomes associated with their off-hours “persona”?<br />Blowback from employee’s activities—how do you protect the company and your brands?<br />
  13. 13. Instituting Controls Over Social Media<br />How do you institute controls over Social Media?<br />Policy: the driver<br />Procedures: the checklist <br />Guidelines: inform the process<br />Training: educate the staff<br />What role does technology play?<br />So-called “data loss prevention” or DLP<br />Brand protection<br />
  14. 14. Sector-Specific Regulations<br />How does Social Media affect compliance regulations in your sector?<br />Examples:<br />REITs<br />Retail<br />Financial Services<br />
  15. 15. SOX, HR, and Other Regimes<br />How do you address non-sector specific compliance, such at SOX, HR and other regimes?<br />SOX: implied IT security controls; “whistleblower” protection<br />HR: need to prevent discrimination; hostile work environments<br />Privacy/Intellectual Property: very easy for data to “leak” out<br />Litigation/FRCP: preserving Social Media data for future litigation <br />
  16. 16. Some Final Thoughts<br />By 2011, enterprise microblogging will be a standard feature of 80 percent of social software platforms on the market.<br />Source: Gartner<br />Social Media CAGR, 2009-2014: 34%<br />Source: Forrester<br />
  17. 17. Some Final Thoughts<br />
  18. 18. Sample Policies<br />Sample policies:<br />http://www.compliancebuilding.com/about/publications/social-media-policies/<br />
  19. 19. Questions and Answers<br />

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