Social Networking

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A presentation by Doug Cornelius, Bob Ambrogi and Jenn Steele for an ILTA lunch

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  • Good information! The 'Networks for Counsel' study (2008) that you reference in the deck (Leader/LexisNexis) can be downloaded at http://www.leadernetworks.com

    thanks for mentioning it.
    Vanessa DiMauro
    CEO
    Leader Networks
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  • Social Networking

    1. 1. Social Networking
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Policies and Risks </li></ul><ul><li>Blogging </li></ul><ul><li>Twitter </li></ul><ul><li>Legal OnRamp </li></ul><ul><li>Martindale Connected </li></ul>
    3. 3. KMspace.blogspot.com
    4. 4. LeadingGeeks.blogspot.com
    5. 5. www.legaline.com/lawsites.html
    6. 6. Robert J. Ambrogi Esq. www.legaline.com In the beginning, there was MySpace …
    7. 7. Robert J. Ambrogi Esq. www.legaline.com … and it begat:
    8. 8. Robert J. Ambrogi Esq. www.legaline.com Today we’ll try to make some sense of it all. Social Professional Lawyer to Lawyer
    9. 9. Robert J. Ambrogi Esq. www.legaline.com The questions we’ll explore today: <ul><li>What benefits might people expect to see? </li></ul><ul><li>How much time and effort should they invest? </li></ul><ul><li>Which are the best sites for lawyers? For the rest of us? </li></ul><ul><li>How can you maximize the return? </li></ul>What value does online networking offer?
    10. 10. Robert J. Ambrogi Esq. www.legaline.com <ul><li>Survey of 541 top executives in North America, Europe and Asia-Pacific: </li></ul><ul><li>Social media have the potential to transform the way companies build and manage relationships with their customers. </li></ul><ul><li>Apathy, fear and uncertainty – more than costs – are preventing companies from formally adopting social media. </li></ul><ul><li>Social media are invading the workplace by stealth . Companies know this, but most have no formal plan to manage them. </li></ul>Survey: Avanade.com, September 2008
    11. 11. Robert J. Ambrogi Esq. www.legaline.com <ul><li>Among global businesses that were early adopters of social media: </li></ul><ul><li>Two-thirds see improved customer satisfaction from the adoption of social media. </li></ul><ul><li>64 percent report an improved reputation in the marketplace. </li></ul><ul><li>2 in 5 companies can directly associate an increase in sales with the move to new forms of media. </li></ul>Survey: Avanade.com, September 2008
    12. 12. Robert J. Ambrogi Esq. www.legaline.com Survey: ABA Legal Technology Survey Report, August 2008
    13. 13. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    14. 14. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    15. 15. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    16. 16. Robert J. Ambrogi Esq. www.legaline.com Survey: Leader/LexisNexis, July 2008
    17. 17. <ul><li>25 million members </li></ul><ul><li>growing at a rate of more than one million new members a month </li></ul><ul><li>(one every two seconds) </li></ul>
    18. 23. <ul><li>100+ million members </li></ul><ul><li>They can’t all be college students </li></ul>
    19. 28. Policies and Risks
    20. 29. Blogging
    21. 37. <ul><li>Real-time short messaging service </li></ul><ul><li>“ What are you doing?” </li></ul><ul><li>140 characters </li></ul><ul><li>Over 3 million twitterers </li></ul>
    22. 38. <ul><li>Samuel Morse tapped out this historic message upon inventing the telegraph: What hath God wrought ? 22 characters long. </li></ul><ul><li>Alexander Graham Bell's first words on a telephone: Mr. Watson, come here, I want to see you. 41 characters. </li></ul><ul><li>Neil Armstrong upon walking onto the moon: That's one small step for man, one giant leap for mankind. 58 characters. </li></ul>
    23. 42. <ul><li>5,000+ </li></ul><ul><li>In-House Counsel and Law Firms </li></ul><ul><li>Social Network + Substantive Legal Content </li></ul>

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