The story behind Doubtcloud.

1. This presentation tells the story behind Doubtcloud and what we have learned along the way.

2. WHAT IS IT?
Doubt is universal. It's an obvious problem with no easy solution.
We believe Doubtcloud can help you make decisions.
Launch twofold doubts simply and quickly.
Share them and get to know what other people think ...
Can't decide ... we doubt it.
What is Doubtcloud? A short description.

3. On the road to Hasselt …
The general idea of Doubtcloud was conceived during a 1 hour trip to Hasselt.

4. The team …
Next step: Formation of the team (1 instigator, 1 project manager, 1 content manager, 1 graphic designer and 2 developers)

5. HOW DID WE BUILT DOUBTCLOUD?
We used the philosophy from The Lean Startup and Running Lean. Build fast, iterate a lot, fail early, learn constantly.

6. MVP
1. Create doubt (public or private)
2. Share doubt (Email, Facebook, Twitter, Google+, Tumbr and LinkedIn)
3. Pick doubt
4. Comment on doubt
5. View doubt
Next step: definition of the MVP (minimum viable product)

7. BUILDING MVP
● # design excercises
● First in code, then apply design
● Beta version for friends
First release on 12/02/13
Building the MVP during 3 months. Before we released it we did a ‘beta for friends’ to collect feedback.

8. BUILDING MVP
● # design excercises
● First in code, then apply design
● Beta version for friends
First release on 12/02/13
Screenshot of the home page of Doubtcloud.

9. V1.1
Small updates on MVP
● Facebook comments instead of Disqus
● Implementation Google (image) search
Release 03/13
The next release (1 month later) was a small update of the MVP.

10. V1.2
Introduction of Doubtcloud profiles
● Register on Doubtcloud (Email, Facebook and Twitter)
● Profile page for each user (doubts created and picked)
● Follow other users
● Feed page
● Facebook OG actions
Release 05/13
This update (2 months later) was a major update introducing Doubtcloud profiles. During these updates we collected all necessary feedback.

11. V1.2
Introduction of Doubtcloud profiles
● Register on Doubtcloud (Email, Facebook and Twitter)
● Profile page for each user (doubts created and picked)
● Follow other users
● Feed page
● Facebook OG actions
Release 05/13
Screenshot of the feed page.

12. V1.3
Extend Doubtcloud profiles
● Find and invite Facebook friends
● Followers and following page
● Email when new follower
Release 07/13
2 months later we released the next update extending Doubtcloud profiles.

13. RESULTS: value & growth
Cumulative results of visits, views, shares, ‘creates’.

14. RESULTS: value & growth
Our initial hypothesis was that value lied in creating doubts. We are now making a pivot based on the fact that value lies in the fun of picking doubts.
value = create doubts vs. value = pick doubts
growth = shares vs. growth = pageviews

15. WHAT’S NEXT?
Looking for specific applications / target groups for Doubtcloud
Talking to some people of different industries (ongoing)
> 2 possible pivots (for now)
1. line-up.doubtcloud.com (Trix Antwerpen, ...)
2. bands.doubtcloud.com (Mario Goossens, …)
3. ...
Now we are looking for and talking to people / organisations trying to find out what Doubtcloud could mean for them and how we should pivot to our next