Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Team9
1. A week on
Big Data Project
Tanuvir Singh
Fengjiao Wu
Kuldeep Dhole
2. September 13 – September 20, 2012 (8 days)
total check-ins : 22.3+ million
per day : 2.7+ million
42%
56%
2%
female
male
none
total check-ins : 5.5+ million (25%)
while eating : 1+ million
while shopping : 1+ million
49%
50%
1%
female
male
none
4. West Coast
East vs West - Transport
Train Stations
Airports
Subways
Airport Terminals
New York
Train Stations
Airports
Subways
Airport Terminals
Airports
Train Stations
Airport Terminals
Light Rails
California
Airports
Train Stations
Airport
Terminals
Light Rails
5. West Coast
East vs West – Health Consciousness
Female; 10442
Male; 13043
California
Female
Male
Female; 13732Male; 14479
New York
Female
Male
From the above comparison it might seem that there is not much of a difference
between health conscious people in NewYork and California.
In California
Population : 37691912
Check-ins : 23485
i.e. 6 per 10 thousand
In New York
Population : 19465197
Check-ins : 28211
i.e. 15 per 10 thousand
6. Top Categories’ Gender Distribution
Homes (private)
Offices
Malls
Coffee Shops
Bars
Train Stations
Hotels
Airports
Universities
Fast Food Restaurants
Parks
Department Stores
Gyms
ollege Academic Buildings
0 10 20 30 40 50 60 70 80 90 100
51
34
46
46
40
26
35
35
48
42
39
50
39
53
Female
s
11. Bank of America Stadium
MetLife Stadium
Sun Life Stadium
Candlestick Park
Ralph Wilson Stadium
Gillette Stadium
Lincoln Financial Field
Qualcomm Stadium
EverBank Field
Edward Jones Dome
0 1000 2000 3000 4000 5000 6000
5781
714
470
456
430
429
410
358
345
330
Checkins for games on 16 September 2012
41530
41531
41532
41533
41534
41535
41536
0 1000 2000 3000 4000 5000 6000
14
12
98
5781
106
21
36
Checkins at Bank of America Stadium
12. What could be the reason ???
Was something special about the game?
• Was PoUS at the event ?
NO
• Was it first/last game of a Star Player ?
NO
13. The Reason
We found out that Foursquare had a
marketing event at the stadium.
Foursquare gave away Goodies
For everyone:
• Who had/installed their app
• Checked in at the stadium.
• People would do anything
for goodies no ??
No, We just got you
14. The REAL Reason
• The New Carolina Panthers Foursquare Badge was just launched a
few days before the game.
• The Carolina Panthers are the second NFL team to get their own
foursquare badge. The Washington Redskins badge was the first NFL
badge.
A Foursquare badge :
