ISI Mixers promotes collaborative, learning and advance business networking through assisted marketing and intelligent engagement.

1. Post Event Report
8/28/14 Relaunch Mixer
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

2. Table of Contents
Executive Summary ------------------------------------------------------
Our Goals ----------------------------------------------------------------
Event Numbers -----------------------------------------------------------
Photos --------------------------------------------------------------------
VIPs -----------------------------------------------------------------------
Raffle Winners ----------------------------------------------------------
Testimonials --------------------------------------------------------------
Sponsors -----------------------------------------------------------------
Marketing Campaign --------------------------------------------------
Event Hosts --------------------------------------------------------------
Get Sharpened! --------------------------------------------------------
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© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

3. Executive Summary
On August 28th, 2014 Iron Sharpens Iron produced a relaunch mixer event at
A_SPACE_MANILA in Legaspi Village, Makati, from 7-10pm.
Over 250 local expats, corporate execs, entrepreneurs and professionals
attended wearing a signature ISI nametag stating their ‘name’ and what
they are ‘looking for’ to help clearly facilitating accurate connections.
Each member had the opportunity to drop their business card
for a raffle drawing and 6 winners left with prize packages
ranging from Php6-8k.
Iron Sharpens Iron Mixers are held in social environments with the specific goal of purpose
driven networking, to develop meaningful collaborations and to make effective connections.
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

4. Executive Summary
Guests were able to enjoy complimentary food, drinks and took
home swag bags populated with contents all provided by
the Mixer’s Community Partners.
Various VIPs from local business communities attended the event
and shared their wisdom during brief event announcements.
Each Mixer is hosted by some of the current Core Members who help matchmake guests with
others through introductions. This Mixer’s hosts were Clement Yeung, DJ Ramos, Ari Bancale,
Bryan Gallinger, Dave Condon, Camille Escudero, Ria San Gabriel, Kailash Ramchandani,
and Angela McDonald.
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

5. Our Goals
• Organized social networking in standing-only
open room
• Core members facilitating connections
• Introduce Sponsors
• Feature VIPs and Core Members (hosts)
• Create a buzz with our relaunch of ISI
• Have a variety of free food and drinks for
guests
• Slideshow throughout event showcasing
community partner logos, images of
VIPs and Hosts on screen in addition to
some photos of previous events
• Capture quality photos of the event
• Showcase community partners live at the
event
• Provide VIPs with gifts
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

6. Event Numbers
“We exceeded our goals, making our relaunch event more than successful!”
– Bryan Gallinger, Founder of Iron Sharpens Iron
250+
attendees
3+ hours of
purpose driven
networking
6 VIPs
6
raffle prize
winners
9 Hosts
34
Community
Partners
ISI’s exclusive member demographic consists of mostly 20-50 year old corporate executives,
artists, decision makers, expatriates and community attaches of the A-B market. These locals
and internationals generally live in and/or work in Manila.
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

7. Photos
Makati has been sharpened!
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

8. VIPs
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

9. Raffle Winners
Phil Challan
GM for Asia
Relocation
From France
Ramon Pastor
CEO at
Rogomi, Inc.
From Philippines
Joni Koro
Project Manager
of Nordic
Business Council
Philippines
From Finland
Jennelyn
Gan
6 winners received Php6-8k valued package prize from the ff:
Russell Morgan
Business Director
and UX Lead at
Foolproof Labs
From Scotland
• APCEI magazine subscription (Php1,500-2k)
• Shinigawa Clinic GC (Php1k)
• Delamor Sweet Treats GC (Php500)
• Athletic Gear from Lilly of the Valley (Php2-3k men and women)
• Bambike Eco Tour GC (Php1200)
• Speakeasy Makati GC (Php500)
• 1 bottle of Hero Beer (Php120)
Jason Cu
Freelance
Writer
and Editor
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

10. Words From Our Members
“I loved talking with people. It was unique in a sense that the event set up a
Charity feel. It felt like I was there to meet and talk to people rather than
push my agenda. Each person had a sense of professionalism and I learned
a ton from the mixer. It went off without a hitch. I understood that there was
an actual agenda, but for me… As long as the atmosphere is set and prime
for conversation, then it's all good.” -Jon Okeya, Founder of Young at
Heart Design Studio
“I was very impressed with the size and quality of the crowd who
attended the Mixer, it was one that I don’t see often. I also really liked
the location of A-Space. Prior to Iron Sharpens Iron our brands were
fighting lack of exposure so it was powerful to serve one event and to
have exposure to such a rich demographic in one night.” -Andrew
Escaler, Managing Partner at Plaza Cafe
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

11. Words From Our Members
“We enjoyed how the system and concepts of the event were
displayed. The idea is very creative wherein all get the chance to know
and to find what they are looking for. The mixer was a blast, we had
so much fun!” -Aaron Palileo, VP of ADP Industries
“I am originally from France but living here in the Philippines for already 5
years. I found the Mixer event I attended recently very interesting! I met a lot
of other like-minded people and young entrepreneurs. I found it very different
than other networking events that we can find around the city, with very
interesting people. I experienced a young and energetic crowd that wants to
shake the city and country with new businesses and ideas. ISI is a great
example! I will definitely go back to the next events.” -Philibert Callan Belval
of Asia Relocation (Philibert@AsiaRelocation.com.ph) - Paris, France
“I think the name tags with who I am looking for was a excellent idea
to filter and get to identify who you want to network. Having said that,
getting the "match" I wanted made the event purposeful and relevant.”
- Harvard Uy de Baron, Founder of U! Happy Events
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

12. Sponsors
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

13. Marketing Campaign
• Pre-event press release (available upon request)
• Pre-event promotion via social media within ISI exclusive group 800+ members and 11
other community groups
• Pre-event marketing via direct email to over 750 exclusive ISI members
• At event marketing for Community Partners via standees, literature and products
• At event Community Partner mentions
• At event brief words from VIPs
• Post event marketing via social media within ISI exclusive group 800+ members
• Sponsor and speaker promotion within their own networks
• Blog coverage from:
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

14. Event Hosts
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph

15. Get Sharpened!
• Interested in hosting an ISI event?
• Interested in being a Community Partner?
• Want ISI to co-produce or support your event?
• Want ISI to completely produce your event?
• Learn about ISI’s different event formats, future projects or other
events@IronSharpensIron.ph
• Interested in doing a story on ISI?
media@IronSharpensIron.ph
© Iron Sharpens Iron, Manila 2012 IronSharpensIron.ph