5. Summary
Credit card companies maintain
positive profiled cardholders who are
considered credit worthy and
negative profiled cardholders are
observed by them in a skilled way to
secure their money. Lastly, their
motto is always to encourage their all
card holders.
6. Question No.1
i. Four digit system: MIS helps
companies to learn a great deal about
each of its customers at a glance.
ii. Mining credit card system: To
calculate the risk of the cardholders.
iii. Mathematical formulas and
behavioral science: MIS helps company
to deny credit card applications.
8. Question No.2
i. Promotion for additional products.
ii. Deny credit card application to high risk
customers.
iii. Shrink the amount of credit available to
high risk customers.
iv. Possibility of returning back the given
loan from old aged customers in time.
9.
10. Question No.3
Ethical because profiles are maintained
by card holder’s behavior to make
payments to the companies in time and
secured the credit card holders account
from any kind of incident.
Card holders blame the companies as an
intruder for the invasion of privacy.
Actually this fact causes by interrogating
the card holder’s personal information.
12. Conclusion
Credit card companies use and collect
data/information of credit card holder or
make fine grained profile to investigate the
card holder and specified the customer.
Companies scrutinize and use technology
and information to secure their activities
and profit.
