The document discusses the shift from traditional top-down media to user-generated content and social media. It notes that people now want a voice, to create and share content, and not just listen to messages from large media companies. This represents a new era where people have more freedom and control over communication online through tools like blogs, social networks, reviews and comments.

1. Hablemos de … Traditional Media Dario Diament – ddiament@latin3.com

2. Control Editorial Centralizado

3. Canales Limitados de Comunicación

4. Comunicación de Una Via

5. En 1965, solo hacía falta 3 spots en Prime Time para llegar al 80% de la población entre 18 y 48 años. Solo hacía falta GRITAR

6. Una revolución se está gestando desde hace mucho tiempo

7. La gente quiere tener voz

8. La gente quiere mostrar su creatividad

9. La gente quiere publicar

10. La gente quiere no quiere escuchar tus gritos

11. Una nuevo tipo de persona acompaña el comienzo de una nueva era @old_ben

12. La era del Fin de las Restricciones

13. “ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” – Tim O’Reilly

14. La Verdad … La web 2.0 existió desde el primer momento que se creó la Internet . No es un cambio tecnológico, sino una nueva manera de pensar en como interactuamos. Un cambio de paradigma.

15. Added: 2 years ago From: xloserkidx Views: 19,402,849 Video

16. Success : Although she started off imitating famous artists, when she performed her own music she was an instant hit on youtube and has since appeared on dutch tv shows like Life & Cooking and Jenssen. More recently she has actually had the chance to perform with Justin Timberlake and has been signed by Tennman records. Video Esmee Denters http://www.youtube.com/watch?v=69Grnh7Qin8&feature=user

17. Fotolog

18. Fotolog En el marco del desarrollo integral de la campaña Sportswear, Furia realizó una zapatilla-tobogán de 11 metros de alto que fue colocada en las escalinatas del Abasto para que se tiren y saquen fotos los floggers que allí se convocan . La inauguración se realizará este domingo 24 de agosto, y como punto de partida habrá una fiesta flogger organizada por Cumbio , desde las 15hs. La zapatilla gigante, amarillo flúo, estará instalada por 2 semanas y Cumbio será la encargada de editar el fotolog con imágenes tomadas durante estas semanas.

19. Una nueva manera de comprender

21. Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups

22. Social Media

23. A Social Trends in which people use techonolgies to get the things they need from each other, rather from traditional institutions like corporations

24. The four-step approach to the groundswell People Assess your customers’ social activities Objectives Decide what you want to accomplish Strategy Plan for how relationships with customers will change Technology Decide which social technologies to use P O S T

25. Creators Critics Collectors Joiners Spectators Inactives

26. Key roles and their groundswell objectives Development Support Sales Marketing Research Groundswell objectives Roles Listening Talking Energizing Supporting Embracing

27. Listening

28. Communities

29. Buzz Monitoring

30. Talking This isn’t just about talking - but it is about conversation, and building brand by participating in the conversation.

31. http://direct2dell.com/ 3.5 millones de pageviews por mes Blogging

32. http://blogs.openforum.com/ Blogging

33. Energizing This is about helping your best customers recruit other customers.

34. Reviews

35. Facebook Pages

36. Supporting People will be willing to help each other or enable customers to build solutions together

37. Twitter

38. Twitter

39. Wiki

40. Embracing Work with users to create and prioritize new features, new products.

42. ENGAGEMENT

46. http://summergames.lenovo.com/ Blogging

47. http://widgets.yahoo.com/widgets/best-buy-desktop-planner Widgets Keep track of the holidays, see what's in demand, and search Best Buy for the perfect gift!

48. http://widgets.yahoo.com/widgets/best-buy-sara-moulton-episode-reminder Widgets Don't want to miss a mouth-watering recipe or an information-packed article fresh off the press? You don't have to. Download this widget and you'll know the minute a new recipe or article is served.

49. No hay que olvidar que ahora la gente tiene el control

50. http://www.youtube.com/watch?v=CvVp7b5gzqU

51. http://www.youtube.com/watch?v=aasSEl-Cr9Y http://www.youtube.com/watch?v=ogLgZ-JJFY4&feature=related

52. Gracias http://www.beingpeterkim.com/2008/09/ive-been-thinki.html