1. Four Facts That Explain How the ALS Ice Bucket Challenge Went Viral

2. Exponential Growth Pattern
It’s a simple exponential growth pattern; one person challenges two people, those two people challenge four more people, and soon enough the numbers are in the thousands.

3. the ice bucket challenge was started by celebrities and eventually kept alive by celebrities. This provides a combination of people replicating the actions of those the public recognizes (as is normal in popular culture) and the further validation of the ice bucket challenge as a legitimate campaign.

4. Fact number two; the ice bucket challenge involves people recording themselves and engaging with their family and friends through social media. In this way, the ice bucket challenge is like the timeless selfie, it provides a platform for people to engage themselves on social media with overwhelmingly positive results from their Facebook friends.

5. Fact number three; the ice bucket challenge is for a good cause. Think about how many posts you’ve seen shared on social media platforms that are dedicated to spreading awareness about a cause. In this way, the ice bucket challenge is simply another medium of spreading awareness.

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