Izea state of_sms_q2

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  • 1. the state ofsocial media sponsorships Q2 • 2010
  • 2. about the report➡ Information gathered from 2890 respondents➡ Results include answers from those that indicated that they were a blogger, tweeter or other social media publisher Click here to join the discussion on Twitter #stateofsms
  • 3. social media sponsorship➡ Social Media Sponsorship or “SMS” is the practice of providing compensation to a social media publisher in exchange for mention, promotion or review through that publisher’s social media channels. Compensation can be in the form of cash, free product or service, experiences, discounts, coupons or other special incentives.
  • 4. sms industry growth Growth of SMS 2004-2009 SOURCE : PQ MEDIA Social Media Sponsorships Forecast 2010-2014$40M Cash Non-Cash $35.7M$36M $32.9M$32M$28M $24.8M$24M$20M$16M $15.1M$12M $10.3M$8M $7.0M $7.5M $4.3M$4M $2.5M $1.7M $0.1M $0.5M$0M 2004 2005 2006 2007 2008 2009
  • 5. monetizing social media Q: Do you directly monetize your social media activities 56.2% through advertisement, sponsorship or affiliate programs? 11.6% Yes 32.1% I Would like to I Don’t want to SOURCE : IZEA Q2, 2010 SMS Survey
  • 6. 53.2% of social media publishers haveaccepted compensation for sponsored content 34.2% would SOURCE : IZEA Q2, 2010 SMS Survey
  • 7. 70.5% of those who said theywould not accept compensation said they would accept a free car for a year in exchange for blog posts and tweets SOURCE : IZEA Q2, 2010 SMS Survey
  • 8. advertisers are reaching out Q: Have you ever been approached by someone offering cash, free products, 71.3% discounts or other compensation in exchange for a blog post, tweet or other social media promotion? 28.7% Yes No SOURCE : IZEA Q2, 2010 SMS Survey
  • 9. what have you engaged in?57.6% direct sponsorship compensation for a specific post or series of posts.49.3% indirect sponsorship free product was provided, the post was expected but not required by advertiser.27.2% material relationship posts to promote a client, your employer or other party with whom you have a financial connection. SOURCE : IZEA Q2, 2010 SMS Survey
  • 10. direct sponsorship Use and Acceptance Among Different Forms of SMS100% Would Do90% 30.4% Have Done80% 40.5% 64.6%70% 56.1%60% 64.3%50%40% 44.5%30%20% 16.3% 17.6% 10% 0% Blog Posts Tweets or Updates Photos Videos SOURCE : IZEA Q2, 2010 SMS Survey
  • 11. compensation types Cash Free Product Discounts/Coupons100%90%80% 71.0% 69.3%70%60%50% 49.2% 41.8%40%30% 26.9% 25.4%20% 10% 9.0% 5.3% 2.1% 0% Prefer Accept Dislike SOURCE : IZEA Q2, 2010 SMS Survey
  • 12. sponsorship frequency Q: How many times have you promoted an advertiser through your social media 29.9% 6.6% channels in exchange for 12.8% some form of compensation? 20+ Times 25.1% 11-20 Times 25.6% 6-10 Times 2-5 Times Once SOURCE : IZEA Q2, 2010 SMS Survey
  • 13. twitter followers Total Followers on Personal Account35% 31.4%32%28% 27.1%25%21%18% 14.3%14% 13.4%11% 6.9% 7% 4.2%4% 2.6% 2.0%0% Don’t Use 1-100 101-1k 1k-2.5k 2.5k-5k 5k-10k 10k-100k 100k+ SOURCE : IZEA Q2, 2010 SMS Survey
  • 14. tweeter expectation a sponsored tweet from my account is worth $124Q: How much do youthink a tweet from yourpersonal twitteraccount is worth? SOURCE : IZEA Q2, 2010 SMS Survey
  • 15. blog traffic Monthly Page Views Received on Blog30%27% 25.9%24%21% 20.1% 19.8% 18.7%18%15%12% 10.0% 9.0%9%6% 4.3% 3.0%3%0% I Don’t Know 0-1k 1k-5k 5k-25k 25k-100k 100k-1m 1m-5m 5m+ SOURCE : IZEA Q2, 2010 SMS Survey
  • 16. blogger expectation a sponsored post on my blog is worth $179Q: How much do youthink a blog post onyour personal blog isworth? SOURCE : IZEA Q2, 2010 SMS Survey
  • 17. disclosure practices Q: What form of disclosure do you use when working with advertisers? 24.0% 21.6% 20.6% What Do You Mean? In-Post 33.8% DP In-Post + DP SOURCE : IZEA Q2, 2010 SMS Survey
  • 18. disclosure practices ANSWERS AMONG PEOPLE THAT INDICATED THEY WERE PR, SOCIAL MEDIA OR MARKETING PROFESSIONALS 26.1% 20.6% Q: What form of disclosure do you use when working with advertisers? 22.2% What Do You Mean? In-Post 31.0% DP In-Post + DP SOURCE : IZEA Q2, 2010 SMS Survey
  • 19. ftc guidelines Awareness Among PR, Social Media and Marketing Professionals40%36% 35.0%32% 29.9%28% 26.1%24%20%16%12% 9.0%8%4%0% None Have Heard of Them Have Read Them Read & Understand SOURCE : IZEA Q2, 2010 SMS Survey
  • 20. ANNUAL SMS INCOME by social media hrs invested /mo$4,000 $700$3,600 $630 $623 $3,344$3,200 $560$2,800 $490$2,400 $420$2,000 $350$1,600 $280$1,200 $210 $202 $883 $800 $724 $140 $109 $89 $423 $400 $70 $0 $0 1-10/mo 11-20/mo 21-40/mo 40+/mo 1-10/mo 11-20/mo 21-40/mo 40+/mo annual sms blog income annual sms tweet income
  • 21. twitter users earn 298% more in sms from their blog than non-twitter users SOURCE : IZEA Q2, 2010 SMS Survey
  • 22. ANNUAL DOLLARS invested by publishers per year60% $711 54% 52.8% 48% average 42% 36% Q: How much do you spend each 30% year on hosting, 24% education, 21.6% 22.0% conferences, and 18% other social media 12% expenses? 6% 2.1% 1.9% 0% $10k+ $5-10k $1-5k $1.00-1k $0 SOURCE : IZEA Q2, 2010 SMS Survey
  • 23. blog sms by category Average Annual Income from Blog SMS by Blog CategoryFamily & Parenting $3,256 Marketing $1,698 Men’s Lifestyle $1,669 Entertainment $1,339 Technology $1,333 Social Media $1,319 Beauty & Style $1,060 Life In General $771 $0 $400 $800 $1,200 $1,600 $2,000 $2,400 $2,800 $3,200 $3,600 $4,000 SOURCE : IZEA Q2, 2010 SMS Survey
  • 24. you thank For More Information Please Contact Peter Scott, APR • VP, Business Development 1.866.514.1680x136