2. about the report
➡ Information gathered from 2890 respondents
➡ Results include answers from those that indicated
that they were a blogger, tweeter or other social
media publisher
Click here to join the discussion on Twitter
#stateofsms
3. social media sponsorship
➡ Social Media Sponsorship or “SMS” is the practice
of providing compensation to a social media
publisher in exchange for mention, promotion or
review through that publisher’s social media
channels. Compensation can be in the form of cash,
free product or service, experiences, discounts,
coupons or other special incentives.
4. sms industry growth
Growth of SMS 2004-2009
SOURCE : PQ MEDIA Social Media Sponsorships Forecast 2010-2014
$40M
Cash Non-Cash $35.7M
$36M
$32.9M
$32M
$28M
$24.8M
$24M
$20M
$16M $15.1M
$12M
$10.3M
$8M $7.0M $7.5M
$4.3M
$4M $2.5M $1.7M
$0.1M $0.5M
$0M
2004 2005 2006 2007 2008 2009
5. monetizing social media
Q: Do you directly monetize
your social media activities
56.2% through advertisement,
sponsorship or affiliate
programs?
11.6%
Yes
32.1% I Would like to
I Don’t want to
SOURCE : IZEA Q2, 2010 SMS Survey
6. 53.2%
of social media publishers have
accepted compensation
for sponsored content
34.2% would SOURCE : IZEA Q2, 2010 SMS Survey
7. 70.5% of those who said they
would not accept compensation
said they would accept a free car for a year
in exchange for blog posts and tweets
SOURCE : IZEA Q2, 2010 SMS Survey
8. advertisers are reaching out
Q: Have you ever been
approached by someone
offering cash, free products,
71.3% discounts or other
compensation in exchange
for a blog post, tweet or
other social media
promotion?
28.7% Yes
No
SOURCE : IZEA Q2, 2010 SMS Survey
9. what have you engaged in?
57.6% direct sponsorship
compensation for a specific post or series of posts.
49.3% indirect sponsorship
free product was provided, the post was expected but not
required by advertiser.
27.2% material relationship
posts to promote a client, your employer or other party with
whom you have a financial connection.
SOURCE : IZEA Q2, 2010 SMS Survey
10. direct sponsorship
Use and Acceptance Among Different Forms of SMS
100%
Would Do
90%
30.4%
Have Done
80%
40.5%
64.6%
70% 56.1%
60% 64.3%
50%
40% 44.5%
30%
20%
16.3% 17.6%
10%
0%
Blog Posts Tweets or Updates Photos Videos
SOURCE : IZEA Q2, 2010 SMS Survey
12. sponsorship frequency
Q: How many times have
you promoted an advertiser
through your social media
29.9% 6.6%
channels in exchange for
12.8% some form of
compensation?
20+ Times
25.1% 11-20 Times
25.6% 6-10 Times
2-5 Times
Once
SOURCE : IZEA Q2, 2010 SMS Survey
14. tweeter expectation
a sponsored tweet
from my account is worth
$124
Q: How much do you
think a tweet from your
personal twitter
account is worth?
SOURCE : IZEA Q2, 2010 SMS Survey
15. blog traffic
Monthly Page Views Received on Blog
30%
27% 25.9%
24%
21% 20.1% 19.8%
18.7%
18%
15%
12%
10.0%
9.0%
9%
6%
4.3%
3.0%
3%
0%
I Don’t Know 0-1k 1k-5k 5k-25k 25k-100k 100k-1m 1m-5m 5m+
SOURCE : IZEA Q2, 2010 SMS Survey
16. blogger expectation
a sponsored post
on my blog is worth
$179
Q: How much do you
think a blog post on
your personal blog is
worth?
SOURCE : IZEA Q2, 2010 SMS Survey
17. disclosure practices
Q: What form of disclosure
do you use when working
with advertisers?
24.0%
21.6%
20.6% What Do You Mean?
In-Post
33.8% DP
In-Post + DP
SOURCE : IZEA Q2, 2010 SMS Survey
18. disclosure practices
ANSWERS AMONG PEOPLE THAT
INDICATED THEY WERE PR, SOCIAL MEDIA
OR MARKETING PROFESSIONALS
26.1%
20.6% Q: What form of disclosure
do you use when working
with advertisers?
22.2% What Do You Mean?
In-Post
31.0% DP
In-Post + DP
SOURCE : IZEA Q2, 2010 SMS Survey
19. ftc guidelines
Awareness Among PR, Social Media and Marketing Professionals
40%
36% 35.0%
32%
29.9%
28%
26.1%
24%
20%
16%
12%
9.0%
8%
4%
0%
None Have Heard of Them Have Read Them Read & Understand
SOURCE : IZEA Q2, 2010 SMS Survey
20. ANNUAL SMS INCOME by social media hrs invested /mo
$4,000 $700
$3,600 $630 $623
$3,344
$3,200 $560
$2,800 $490
$2,400 $420
$2,000 $350
$1,600 $280
$1,200 $210 $202
$883
$800 $724 $140
$109
$89
$423
$400 $70
$0 $0
1-10/mo 11-20/mo 21-40/mo 40+/mo 1-10/mo 11-20/mo 21-40/mo 40+/mo
annual sms blog income annual sms tweet income
21. twitter users earn
298%
more in sms from their blog
than non-twitter users
SOURCE : IZEA Q2, 2010 SMS Survey
22. ANNUAL DOLLARS invested by publishers per year
60%
$711
54% 52.8%
48%
average
42%
36%
Q: How much do
you spend each
30% year on hosting,
24%
education,
21.6% 22.0%
conferences, and
18%
other social media
12%
expenses?
6%
2.1% 1.9%
0%
$10k+ $5-10k $1-5k $1.00-1k $0
SOURCE : IZEA Q2, 2010 SMS Survey
23. blog sms by category
Average Annual Income from Blog SMS by Blog Category
Family & Parenting $3,256
Marketing $1,698
Men’s Lifestyle $1,669
Entertainment $1,339
Technology $1,333
Social Media $1,319
Beauty & Style $1,060
Life In General $771
$0 $400 $800 $1,200 $1,600 $2,000 $2,400 $2,800 $3,200 $3,600 $4,000
SOURCE : IZEA Q2, 2010 SMS Survey
24. you
thank
For More Information Please Contact
Peter Scott, APR • VP, Business Development
1.866.514.1680x136
