2. Carrots and sticks
● better data
● more feedback
● increased skills - job security?
● Civil Service Reform
● 340 hours of training: surgeries, dashboards
1:1
3. And yet...
● I don’t have time
● the IT doesn’t work
● our audience isn’t online
4. Digital by stealth
● pilot five policy packs
● books, coffee vouchers
and tablets
● six weeks of blogging,
feedback, sharing
with teams
5. Ego, fear, greed
● five more teams listening, analysing,
talking to their audience
● another 30+ team leaders signed up
● back on the board agenda
● a re-energised digital team
