ND14 - Tim Lloyd

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ND14 - Tim Lloyd

  1. 1. Digital in policy teams Tim Lloyd Head of digital communications @timolloyd
  2. 2. Carrots and sticks ● better data ● more feedback ● increased skills - job security? ● Civil Service Reform ● 340 hours of training: surgeries, dashboards 1:1
  3. 3. And yet... ● I don’t have time ● the IT doesn’t work ● our audience isn’t online
  4. 4. Digital by stealth ● pilot five policy packs ● books, coffee vouchers and tablets ● six weeks of blogging, feedback, sharing with teams
  5. 5. Ego, fear, greed ● five more teams listening, analysing, talking to their audience ● another 30+ team leaders signed up ● back on the board agenda ● a re-energised digital team

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