As leading publisher advocates, two industry heads decide it is better to put their money where their mouths are and engage publishers in a good old fashioned elevator pitch competition for a $64,000 insertion order. Paul Krasinski, svp of publisher solutions at Visible Measures and Jon Burke, ad lead at Automattic, will share best practices and invaluable insight for optimizing & monetizing video.
Moderator: Paul Krasinski, svp, publisher solutions, Visible Measures @pkrasinski
Speaker: Jon Burke, ad lead, Automattic
Visible Measures Workshop at DPS: The $64,000 Question: How Do I Engage My Audience and Monetize at the Same Time?
1. The $64,000 Question:
Can You Land an IO in 60 Seconds?
Jon Burke// Ads Lead
Paul Krasinski// SVP Publisher Solutions
Prepared Exclusively for the Digiday Publisher Summit | March 19, 2013
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2. 4 Best Practices for Video Publishers
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3. Click Through Is
Important
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4. 1. Fast is Better
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5. 2. Simple is More
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6. 3. Under Article Works Harder
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7. 4. Make It Look Like You
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9. :60 seconds per pitch
Who are you?
The Rules What does your company do?
Why should we work with you?
Incorporate best practices…
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15. The Winner Is…
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