Visible Measures Workshop at DPS: The $64,000 Question: How Do I Engage My Audience and Monetize at the Same Time?

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As leading publisher advocates, two industry heads decide it is better to put their money where their mouths are and engage publishers in a good old fashioned elevator pitch competition for a $64,000 insertion order. Paul Krasinski, svp of publisher solutions at Visible Measures and Jon Burke, ad lead at Automattic, will share best practices and invaluable insight for optimizing & monetizing video.

Moderator: Paul Krasinski, svp, publisher solutions, Visible Measures @pkrasinski
Speaker: Jon Burke, ad lead, Automattic

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Visible Measures Workshop at DPS: The $64,000 Question: How Do I Engage My Audience and Monetize at the Same Time?

  1. 1. The $64,000 Question: Can You Land an IO in 60 Seconds? Jon Burke// Ads Lead Paul Krasinski// SVP Publisher Solutions Prepared Exclusively for the Digiday Publisher Summit | March 19, 20131 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  2. 2. 4 Best Practices for Video PublishersProprietary and Confidential. Visible Measures Corp.Copyright 2013. All Rights Reserved.
  3. 3. Click Through IsImportant Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  4. 4. 1. Fast is Better Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  5. 5. 2. Simple is MoreProprietary and Confidential. Visible Measures Corp.Copyright 2013. All Rights Reserved.
  6. 6. 3. Under Article Works Harder Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  7. 7. 4. Make It Look Like YouProprietary and Confidential. Visible Measures Corp.Copyright 2013. All Rights Reserved.
  8. 8. The Pitch-OffProprietary and Confidential. Visible Measures Corp.Copyright 2013. All Rights Reserved.
  9. 9. :60 seconds per pitch Who are you?The Rules What does your company do? Why should we work with you? Incorporate best practices… Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  10. 10. 10 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  11. 11. 11 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  12. 12. 12 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  13. 13. 13 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  14. 14. 14 Proprietary and Confidential. Visible Measures Corp. Copyright 2013. All Rights Reserved.
  15. 15. The Winner Is…Proprietary and Confidential. Visible Measures Corp.Copyright 2013. All Rights Reserved.

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