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AGING
BY
DESIGN
MAY 4 2016 - D.HEALTH SUMMIT
Choreographing Experiences
for the Senior Generation
FROG

IS A GLOBAL
DESIGN AND
STRATEGY

FIRM
2
Aging By Design
We are interested in better understanding how human-centered design and
technology can support graceful and dignified aging, across the globe.
SHANGHAIAUSTIN
3
Research - with Seniors and Caregivers
SENIORS EXPERTSCAREGIVERS
4
5
6
7
8
9
10
Transitioners
Mid-functioning and may have
moved to a senior community.
Needs more help and may have
higher expectations of it.
Independents
Highly functioning and able

to stay at home alone.
Maintains network of
relationships to keep busy
and entertained.
Strugglers
Low functioning and in need of
support with daily tasks.
Often has withdrawn from social
life, and very conscious of their
lack of autonomy.
11
Seniors - Primary Archetypes
12
Seniors - The Emotional Journey
Help us transition

and assume our

new roles in 

our family
Help us be
open with
each other and
prepare for
the unforeseen
Help us
maintain
meaningful
and balanced
relationships
Help us 

be well
holistically
and age
gracefully
Help me

stay me
Help me

stay in control
Help me

stay engaged
Help me stay
mentally &
physically fit
VitalitySociabilityRoutineIdentity
13
Seniors - Their Core Needs
Fridge Apps
A fun way for seniors to stay in touch
with their friends and family via social
media, keep track of their appointments,
and get suggestions for recipes - based
on their individual health needs.
Saga
An exquisitely designed,
wearable device that
stores and embeds all of
the senior’s health
related data. Everything
from your genome to
your FitBit activity, to
appointments are stored
in their cloud.
Portal
A real-time, dedicated video link to the
living spaces of their loved ones.
Seniors can place it anywhere to hang
out or play games with friends and
family around the world, any time., or
close the blind if they want privacy.
Snooze
A smart blanket that monitors vital
signs while a senior sleeps. It
automatically uploads the data to a
personal profile that is available to
them and their physician - even alerts
loved ones if there is an issue.
16
So How Could We 

Rethink Senior Living?
26%
89%
53%
65%
want to “age in place”

at their own home
say greatest fear is

losing their independence
open to new technologies

to enable independence
don’t think they’ll be able to
17
Turns today’s traditional 

“Senior Living” solutions on
their head, by providing a 

DIY framework for seniors to
create their own communal
living experience that
updates and expands to
meet their needs throughout
the progression of aging.
OurPlace
18
Allows a group of close-knit
friends to collaboratively
design their new “home” or
retrofit an existing property -
into a sensing, service-
backed shared-living place
that is backed by a clear
plan of how to dynamically
change as their needs do.
OurPlace
19
“Bestie Row’, Llano, TX
From our research we identified 3 senior archetypes that are also
representative of 3 timeframes or phases of the senior’s life.
independent communal life assisted life nursing care
Independent Transitioner Struggler
ages 65 - 78* ages 79 - 85* ages 86 and over*
* - age is relative to the individual! 20
Mid-functioning and may have
moved to a senior community.
Needs more help and may have
higher expectations of it.
Highly functioning and able

to stay at home alone.
Maintains network of
relationships to keep busy
and entertained.
Low functioning and in need of
support with daily tasks.
Often has withdrawn from social
life, and very conscious of their
lack of autonomy.
Seniors - Phases of Later Life
We strive to extend the Independent and Transitioner periods - by
providing a framework for collaboratively designing a progressive plan
for living in the place you want with the people you want to be with.
independent communal life assisted life nursing care
Independent Transitioner Struggler
independent communal life assisted life nursing care
- People
- Space
- Budgets
- Plan
OurPlace - A Plan for the Future They Want
Design &

Planning
21
Helps Independents find like-minded seniors to plan their later lives with,
the space, to build or retrofit, how to long-term budget, and helps find
the architects, builders, and service providers to bring it all together.
OurPlace - Who,Where,When and How
22
Disconnected 

Independent

Configuration
Interconnected

Transitioner/

Struggler
Configuration
When building their own community, prefab housing units are easily
updated to shifts in the senior’s needs - even “plugging-in” to the shared
community place as they move from Transitioner to Struggler.
OurPlace - Places that Adapt with Needs
23
To maintain their independence as long as they can, OP seniors will
openly leverage new and emerging technologies to auto-manage or
simplify the complexities of life as much as possible.
Technology

Support
independent communal life assisted life nursing care
Independent Transitioner Struggler
independent communal life assisted life nursing care
OurPlace - Partners in Technology
Identity | Presence | Activity | Comms | Logistics Assistance Monitoring
Design &

Planning
24
SHADY NOOKY
Utilizing a collection of wearables, IoT and smart fixtures to secure,
streamline and make life more enjoyable. Sensor-ed environments know
who is present and how it should react to meet their needs and wants.
OurPlace - Spaces that Sense and Respond
25
SHADY NOOKY
To make living together run smoothly, OP seniors need tools and services
to stay in sync, share responsibilities, and manage finances. HD
communication tech makes contact with distant family - like being there.
OurPlace - Tools to Facilitate Sharing
26
Technology

Support
People/

Healthcare

Support
independent communal life assisted life nursing care
Independent Transitioner Struggler
independent communal life assisted life nursing care
Design &

Planning
Identity | Presence | Activity | Comms | Logistics Assistance Monitoring
“Housekeeper” | Tele-Health | Group Appointments Cooking | Transportation
Health-On-Call
On-Site Support:
- Property Mgmt

- 24/7 Healthcare
As OurPlace seniors’ capacities change, they’ll need help with everyday
tasks like cooking, cleaning, driving, and potentially more. Their health
care needs will also scale up from Tele-Health to full On-site services.
27
OurPlace - Support and Health Services
SHADY NOOKY
In-House Supporters will come to play various roles in the seniors’ changing
lives, but staying involved in many activities, like exercise and cooking
meals, extend the Independent and Transitioner phases significantly.
OurPlace - Helping Hands and Engagement
28
SHADY NOOKY
Utilizing telemedicine and home health services, OP Seniors benefit
from group-scheduled check-ups, prescription delivery and adherence
support, and maybe most importantly, staying home to heal.
OurPlace - Right-Sized Healthcare
29
OurPlace - A Spectrum of DIY and Support
DIY OP Handbook
Design & Planning

OP Consultants
OP Design/Build

& Services

Support
Full-Service OP

Turn-Key

Concierge &

Management
Self-Guided Process
Online Resource
Plan Your Own OurPlace
Links to OP-certified
partners and services
OP Design & Planning
consultants come to you
Goals Identification
Budget Setting
Process Creation
Partners & Services
Selection
OP Architects & Builders
Property Identification
Construction Management
Partners & Services
Implementation
Transition Period

Re-Engagements
Full OP Design, Planning,
Construction Services
OP Partners & Services
Implementation & Management
OP Domestic Support 

& Property Management
OP Healthcare Management
OP Finances Management
30
31“Bestie Row’, Llano, TXThe “Shady Nooky” Crew
OurPlace - Already Happening!
31
DREW MILLER
CREATIVE DIRECTOR,

FROGHEALTH
FROG
DREW.MILLER@FROGDESIGN.COM
Thank you!
32

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Drew Miller, Frog

  • 1. AGING BY DESIGN MAY 4 2016 - D.HEALTH SUMMIT Choreographing Experiences for the Senior Generation
  • 2. FROG
 IS A GLOBAL DESIGN AND STRATEGY
 FIRM 2
  • 3. Aging By Design We are interested in better understanding how human-centered design and technology can support graceful and dignified aging, across the globe. SHANGHAIAUSTIN 3
  • 4. Research - with Seniors and Caregivers SENIORS EXPERTSCAREGIVERS 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. Transitioners Mid-functioning and may have moved to a senior community. Needs more help and may have higher expectations of it. Independents Highly functioning and able
 to stay at home alone. Maintains network of relationships to keep busy and entertained. Strugglers Low functioning and in need of support with daily tasks. Often has withdrawn from social life, and very conscious of their lack of autonomy. 11 Seniors - Primary Archetypes
  • 12. 12 Seniors - The Emotional Journey
  • 13. Help us transition
 and assume our
 new roles in 
 our family Help us be open with each other and prepare for the unforeseen Help us maintain meaningful and balanced relationships Help us 
 be well holistically and age gracefully Help me
 stay me Help me
 stay in control Help me
 stay engaged Help me stay mentally & physically fit VitalitySociabilityRoutineIdentity 13 Seniors - Their Core Needs
  • 14. Fridge Apps A fun way for seniors to stay in touch with their friends and family via social media, keep track of their appointments, and get suggestions for recipes - based on their individual health needs. Saga An exquisitely designed, wearable device that stores and embeds all of the senior’s health related data. Everything from your genome to your FitBit activity, to appointments are stored in their cloud.
  • 15. Portal A real-time, dedicated video link to the living spaces of their loved ones. Seniors can place it anywhere to hang out or play games with friends and family around the world, any time., or close the blind if they want privacy. Snooze A smart blanket that monitors vital signs while a senior sleeps. It automatically uploads the data to a personal profile that is available to them and their physician - even alerts loved ones if there is an issue.
  • 16. 16 So How Could We 
 Rethink Senior Living?
  • 17. 26% 89% 53% 65% want to “age in place”
 at their own home say greatest fear is
 losing their independence open to new technologies
 to enable independence don’t think they’ll be able to 17
  • 18. Turns today’s traditional 
 “Senior Living” solutions on their head, by providing a 
 DIY framework for seniors to create their own communal living experience that updates and expands to meet their needs throughout the progression of aging. OurPlace 18
  • 19. Allows a group of close-knit friends to collaboratively design their new “home” or retrofit an existing property - into a sensing, service- backed shared-living place that is backed by a clear plan of how to dynamically change as their needs do. OurPlace 19 “Bestie Row’, Llano, TX
  • 20. From our research we identified 3 senior archetypes that are also representative of 3 timeframes or phases of the senior’s life. independent communal life assisted life nursing care Independent Transitioner Struggler ages 65 - 78* ages 79 - 85* ages 86 and over* * - age is relative to the individual! 20 Mid-functioning and may have moved to a senior community. Needs more help and may have higher expectations of it. Highly functioning and able
 to stay at home alone. Maintains network of relationships to keep busy and entertained. Low functioning and in need of support with daily tasks. Often has withdrawn from social life, and very conscious of their lack of autonomy. Seniors - Phases of Later Life
  • 21. We strive to extend the Independent and Transitioner periods - by providing a framework for collaboratively designing a progressive plan for living in the place you want with the people you want to be with. independent communal life assisted life nursing care Independent Transitioner Struggler independent communal life assisted life nursing care - People - Space - Budgets - Plan OurPlace - A Plan for the Future They Want Design &
 Planning 21
  • 22. Helps Independents find like-minded seniors to plan their later lives with, the space, to build or retrofit, how to long-term budget, and helps find the architects, builders, and service providers to bring it all together. OurPlace - Who,Where,When and How 22
  • 23. Disconnected 
 Independent
 Configuration Interconnected
 Transitioner/
 Struggler Configuration When building their own community, prefab housing units are easily updated to shifts in the senior’s needs - even “plugging-in” to the shared community place as they move from Transitioner to Struggler. OurPlace - Places that Adapt with Needs 23
  • 24. To maintain their independence as long as they can, OP seniors will openly leverage new and emerging technologies to auto-manage or simplify the complexities of life as much as possible. Technology
 Support independent communal life assisted life nursing care Independent Transitioner Struggler independent communal life assisted life nursing care OurPlace - Partners in Technology Identity | Presence | Activity | Comms | Logistics Assistance Monitoring Design &
 Planning 24
  • 25. SHADY NOOKY Utilizing a collection of wearables, IoT and smart fixtures to secure, streamline and make life more enjoyable. Sensor-ed environments know who is present and how it should react to meet their needs and wants. OurPlace - Spaces that Sense and Respond 25
  • 26. SHADY NOOKY To make living together run smoothly, OP seniors need tools and services to stay in sync, share responsibilities, and manage finances. HD communication tech makes contact with distant family - like being there. OurPlace - Tools to Facilitate Sharing 26
  • 27. Technology
 Support People/
 Healthcare
 Support independent communal life assisted life nursing care Independent Transitioner Struggler independent communal life assisted life nursing care Design &
 Planning Identity | Presence | Activity | Comms | Logistics Assistance Monitoring “Housekeeper” | Tele-Health | Group Appointments Cooking | Transportation Health-On-Call On-Site Support: - Property Mgmt
 - 24/7 Healthcare As OurPlace seniors’ capacities change, they’ll need help with everyday tasks like cooking, cleaning, driving, and potentially more. Their health care needs will also scale up from Tele-Health to full On-site services. 27 OurPlace - Support and Health Services
  • 28. SHADY NOOKY In-House Supporters will come to play various roles in the seniors’ changing lives, but staying involved in many activities, like exercise and cooking meals, extend the Independent and Transitioner phases significantly. OurPlace - Helping Hands and Engagement 28
  • 29. SHADY NOOKY Utilizing telemedicine and home health services, OP Seniors benefit from group-scheduled check-ups, prescription delivery and adherence support, and maybe most importantly, staying home to heal. OurPlace - Right-Sized Healthcare 29
  • 30. OurPlace - A Spectrum of DIY and Support DIY OP Handbook Design & Planning
 OP Consultants OP Design/Build
 & Services
 Support Full-Service OP
 Turn-Key
 Concierge &
 Management Self-Guided Process Online Resource Plan Your Own OurPlace Links to OP-certified partners and services OP Design & Planning consultants come to you Goals Identification Budget Setting Process Creation Partners & Services Selection OP Architects & Builders Property Identification Construction Management Partners & Services Implementation Transition Period
 Re-Engagements Full OP Design, Planning, Construction Services OP Partners & Services Implementation & Management OP Domestic Support 
 & Property Management OP Healthcare Management OP Finances Management 30
  • 31. 31“Bestie Row’, Llano, TXThe “Shady Nooky” Crew OurPlace - Already Happening! 31