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In health domains, content design requires much more attention than typical in experience design. In both consumer and professional worlds, better usability does not drive engagement as much as content accessibility, findability, and context relevance. Increasingly, designing information to meet these contexts and needs requires navigating the levels of language that reach the health seeker.
As clinicians, family members and caregivers are themselves involved in the health seeking journey, our design approaches must also recognize their contexts and needs for problem solving. The answer is not multiple apps for multiple users – we have already overwhelmed attention with the number of distinct app or URL resources. Smarter information structures, purpose layers, meaning summaries, and written voice are critical to health communication.