1. Web site Marketing: Are You Making
These 3 Crazy Mistakes?
1 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

2. A website and its presence on the internet have the ability to generate any company more revenue. The
challenge is, like any venture you will have to market you and your website to create the desired effect.
Let’s be honest would you open a new shop in the high street and not market it? ……………
Well it is the same with your website or online presence. Many businesses make mistakes in this
area……….below are three common ones……….
1. Not letting the search engines know you are there and ready for business
This is the most common mistake and natural. With so many other things to do for a small business it is
logical to think your web company would do this for you. Not always so.
Letting people know you are around is about submitting your website or blog to the various search
engine directories. Some consider this old fashioned. Trust me it is not and well worth the small
investment.
Make sure you find out if this is part of the package from your web developer. If not get a local firm to
do this for you. In the bigger scheme of things the cost is small.The return well worth it. It potentially
will drive your first lot of traffic and will give you your first links. All important in the eyes of Google.
2. Not Marketing to Your Ideal Client
Many business owners know so much about their product they forget that their customer might not be
searching for their brand online.
Instead they might actually be looking for a solution to a problem. This is easy to sort out. Make sure you
have researched what your market needs and have built in search terms that they would use. That way a
potential new client or customer is much more likely to find you online.
3. Not having Enough Content on Your Site
Content is key on the internet. In your small business marketing strategy this must now form a
major part. Especially with Googles latest ideas on customer preferences and SEO.
It is a sure fire way to attract and keep clients. Invest in a website or blog where you can update content
easily.
The more your content changes the better it is for your customers. The more relevant you will be and
the more likely Google is to pull you to the top of the search engines.
These are all easy areas to cover with a plan and some consistent action. Over time this will build and
your website will grow, in popularity and the number of visitors it attracts.
To You and Your Success
Denise and Sharon
2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

3. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk