Social Media Checklist

1.
Conversion Pipeline’s Small Business Social Media Checklist
Facebook
 Create a fan website for your business
 Send "Friend Requests" to your friends, colleagues and customers
 Accept "Friend Requests" from friends, colleagues and customers
 Subscribe to other friend's websites, news letters, fan pages, etc.
 People love looking at pictures - Add some to your profile each month
 Promote your other social networking sites (Twitter, LinkedIn, Blogs)
 Update your status once per day (pertinent info on your company/industry)
 Share a business success story one per week (Don't brag but share)
 Comment on at least one fan webpage per day
 Respond "Yes" or "No" to all event invitations
 Search, and add, for more people that you know each day
 Create and promote a networking event in your area (get involved)
 Respond to all comments on your wall
 Congratulate people with birthdays
 Leave comments on 2 people's walls each day
 Comment on friend's status updates
 Update your status every time you go out for a social occasion
 Add news related articles in your business fan page
 Send a friend request for people that you have just met
 Focus on your objective which is to generate leads
Twitter
 Create and customize your Twitter home page
 Send your Twitter ID to all friends, colleagues, partners, etc.
 Tweet business related news once per day
 Ask a business related question once per day
 Follow back people/companies that follow you
 In your tweets Hash (#) mark preceding keywords that are descriptive of
your business
 Retweet at least 2 articles that you read online per day
 Send at least one direct message per day
 Promote your other social networking sites (in general)
 Upload photos as often as you can
 Include your twitter URL in your email signature

2.
LinkedIn
 Create your LinkedIn page, highlight your strengths, accomplishments,
values, experiences, etc.
 Update your status once per day
 Promote your other social networking sites (Twitter, LinkedIn, Blogs)
 Integrate your Twitter account into your Linked-In account
 Integrate your Blog into your Linked-In account
 Join professional groups
 Post in each professional group at least once per week
 Upload any business presentations or PDFs to your profile (People will look at
them!)
 Search for and add new people to your network each day
 Send a connection request for people that you have just met
 Congratulate people on promotions or job changes
 Recommend people when asked - be honest about performance
 Share customer success stories in your status when they occur
 Use Linked-In to prospect for your business each day
Blogs
 Create a blog (in WordPress, Google, etc.)
 Comment on at least 2 business related blogs each day
 Always use your real name and complete URL (http://www……) when
responding to a post – good SEO value
 Don't brag - post value-added comments
 Tag Blogs that you are interested in following
 Search for new blogs to contribute to each day
 Update your own blog each day with value-added information
 Use images to get your point across as often as you can
 Tag all blog posts
 Integrate your Blog with your social media websites
 Make sure your contact information is easily accessible
 Always respond to each blog post as soon as you can
 Reference studies you find interesting in your blog (use excerpts)
 Include your Blog URL in your email signature
If you have any questions regarding this checklist, please feel free
to contact the Conversion Pipeline team at:
Phone: 703­303­2649
Email: info@conversionpipeline.com
Visit us at: http://www.conversionpipeline.com
Twitter: http://www.twitter.com/delpierre