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Userzoom Webinar Monster Aug09
 

Userzoom Webinar Monster Aug09

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    Userzoom Webinar Monster Aug09 Userzoom Webinar Monster Aug09 Presentation Transcript

    • www.userzoom.com Special guest Quality products & services for Online User Experience Research Webinar, August 19th
    • www.userzoom.com Welcome! Here’s an overview of today’s webinar: 1. Brief UserZoom company presentation 2. About unmoderated remote UX research About 30 mins 3. About UZ Self-Serve Edition 4. Monster’s case study 5. Summary About 30 mins 6. Q&A
    • www.userzoom.com In just 2 mins… Our ‘elevator pitch’ 1. What is UserZoom and what do we do? • International online market research firm, specializing in user experience and usability. • Help brands to better understand their online users, boost website performance & improve business results. 2. How do we do it? • Through a unique web-based software application (called UZ Self-Serve Edition) that empowers UX researchers & consultants to conduct highly sophisticated online research. • Offer both a self-service solution and professional services. 3. Bottom line… Why should you work with us? • You’ll be able to capture & measure the critical and actionable data about your users’ online experience and behavior that you need to manage your business.
    • www.userzoom.com Highlighted clients
    • www.userzoom.com Our position in the market What does the market say about web research & analytics? •Usability testing in the lab is great, but it has its limitations •Web analytics tells you a lot about the WHAT, not the WHY •Conducting international testing is expensive •Benchmarking and measuring UX is more important than ever •Other… Highlight #1 Overall conclusion: Today’s Web Business Managers seek more sophisticated and innovative research and analytics products to help them compete
    • www.userzoom.com Strengths & weaknesses of some research methods Test REAL tasks Large Samples Reason WHY Behavioural Data Natural Setting Focus group O O O O O Usability labs P O P P O Online surveys O P P O P Web analytics O P O P P UZ Self-Serve Edition P P P P P
    • www.userzoom.com What is the value? How does it work?  Automated (or unmoderated) online user experience research*: 1. A researcher predefines a study script 2. No human moderation needed (moderation through software) 3. Hundreds of users participate simultaneously 4. You ask them to perform tasks and answer follow-up questions 5. Participation from geographically spread locations (local & int’l) and… 6. …in their natural context (using their own PCs) 7. Results: usability metrics, user behavior and web analytics Highlight #2 Very cost-effective and fast research method
    • www.userzoom.com This is basically how it works 1. Define your study 2. Launch study, collect 3. Analyze results & data & monitor progress generate a report  Choose the type of study  Invite users to participate  Perform advanced data you want to conduct (or ask your visitors to do it) analysis  Write your study script  Collect data automatically  Use filtering capabilities  Choose the recruitment  Monitor the progress real-  Copy & paste results method & audience time  Export automatically into  Pre-test before launch Word or Excel
    • www.userzoom.com What about user recruitment? Highlight #3 Option 1: International panels* • + 10 million users, spread across 37 countries • Wide variety of profiles, great segmentation capabilities • Strict, professional control and panel mgmt. Option 2: Intercept method • Ask users who visit the website to participate in a study. • Insert a javascript in the page * Partners of Option 3: Private panels, mailing lists • Can also work with private databases
    • www.userzoom.com Versatility of UserZoom (research you can do) Highlight #4 • Our core: Online (remote) usability tests (task based) • But also the tool allows for:  Online Card-sorting exercises  True Intent studies / online surveys  Free / open search studies  Abandon analysis  Mobile interface tests  And more… • Test any web-based interface:  Website  Intranet  Prototype  Multimedia
    • www.userzoom.com Task based studies: Real users attempting real tasks Websites Task instructions are shown here to remind users what they need to do…
    • www.userzoom.com Results  Quantitative data: Effectiveness, efficiency & satisfaction ratios, ease of use and other Likert results are analyzed for statistical significance and correlations  Qualitative data: Lots of responses to open-ended questions, relative to each task  Behavioral data: Clickstream data and click-maps: Where did the participants actually go? Where did they click to get there.  User profile data: Who are my users? What do they come to our site for? How do they perceive us?
    • www.userzoom.com Quick tour of our tool: UZ Self-Serve Edition • 100% hosted / on-demand solution Let’s take a quick tour… • It includes access to 2 apps: 1. UZ Manager (for project design management) 2. UZ Analytics (for data analysis)
    • www.userzoom.com Easily create and manage your studies with UZ Manager Fake data shown
    • www.userzoom.com Fake data shown
    • www.userzoom.com About our scripting capabilities • Many advanced features and capabilities • Task validation criteria • Questionnaires tool • Logic/branching & conditions • Etc. • Easy to use! Highlight #5
    • www.userzoom.com Analyze results with UZ Analytics: UX ratios & responses Fake data shown
    • www.userzoom.com Analyze results with UZ Analytics: Survey results Fake data shown
    • www.userzoom.com Analyze results with UZ Analytics: Clickstreams per task Fake data shown
    • www.userzoom.com Analyze results with UZ Analytics: Clickmaps/heatmaps per page Fake data shown
    • www.userzoom.com UZ Analytics reporting & exporting capabilities  Lots of actionable data  combination of usability and behavior  Many advanced analysis features and capabilities  Generate automatic reports (.doc, .html future release)  Copy & paste capabilities  Export raw-data  Share results online Highlight #6
    • www.userzoom.com International user experience study Denise Nangle UX Researcher
    • www.userzoom.com Background  Historically, Monster delivered incremental changes to UI  Project REDUX was a redesign of the entire site, offering new products and a new user experience  We needed an objective method to evaluate the strengths and weaknesses of this new user experience  Solution? Userzoom remote, international usability study  Kick off for US, UK, France, Germany and Netherlands studies in January 2009
    • www.userzoom.com Objectives  Measure user satisfaction in 5 key markets  Measure task success and efficiency and identify usability issues as users complete common tasks  Evaluate ease of use and likelihood of using Monster in the future  Collect data on users’ likes as well as their pain points  Compare results with past remote studies and develop benchmarks
    • www.userzoom.com Methodology  Recruited 250 participants per channel (total = 1250)  Each participant completed 4 tasks; each task was followed by a series of questions and a final questionnaire  Collected clickstream data to generate heat maps, which provided additional data on user behavior
    • www.userzoom.com How Userzoom is helping Monster build a better user experience  Using large sample sizes across different markets, we identify opportunities for improvement in a very short period  We capture longitudinal metrics to demonstrate improvement over time  We triangulate results with other sources of data (marketing studies, web analytics, heuristic reviews, lab studies) to help product, development and UX teams make informed decisions based on actual data  It showed us that less satisfied users are more specific in describing what they’d like us to offer, and we take advantage of that information when designing other studies  When we bring a holistic approach to our research strategy and share the entire user experience, we are building a better UX team
    • www.userzoom.com Thank you, Denise! Let’s do a quick summary and Q&A session
    • www.userzoom.com Summary & highlights 1. Today’s Web Business Managers seek more sophisticated and innovative research and analytics products to help them compete 2. Very cost-effective and fast research method 3. Various options for user recruitment 4. Versatility of our tool, research you can do 5. Great scripting capabilities, lots of control for the researcher… 6. …as well as analytics, reporting & exporting capabilities Now on to the questions…..
    • Q&A Session Would you like a demo? Contact us and we’ll offer you a chance to see and try out our technology Here’s our contact information Alfonso de la Nuez Virginie Glaenzer Xavier Mestres Founder & Int’l Business Dev Sales Manager, USA Founder & CTO / R&D alfonso@userzoom.com vglaenzer@userzoom.com xmestres@userzoom.com USA Office  440 N. Wolfe Rd. - Sunnyvale, CA 94085 (USA) · [t] +1 (408) 524 7445 Members of Also in Spain offices London in  Av. Diagonal 419, 3º 2ª - 08008 Barcelona - T. +34 93 414 75 54 - F. +34 93 368 42 95 Sep 09!  Gran Vía 62, 7º Izda. - 28013 Madrid - T. +34 91 542 62 52 - F. +34 91 298 08 92 www.userzoom.com