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Dejan SEO Breakfast Seminar
 

Dejan SEO Breakfast Seminar

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Presentation slides used during Hynes Lawyers breakfast seminar by Dan Petrovic from http://dejanseo.com.au/

Presentation slides used during Hynes Lawyers breakfast seminar by Dan Petrovic from http://dejanseo.com.au/

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    Dejan SEO Breakfast Seminar Dejan SEO Breakfast Seminar Presentation Transcript

    • Taking a look inside Google
      By Dan Petrovic
    • Introduction Session
      SEO Level
      Industry
      Website Address
      Live Website Assessment
      Particular SEO Question / Area
    • SEO Workflow
      Research
      Phrases
      Competitors
      Strengths & Weaknesses
      Identifying Opportunities
      Defining Targets
      Onsite Optimisation
      Offsite Optimisation
      Performance Analysis
      Campaign Adjustments
    • How Google Works
      Importance of Content
      Importance of Links
    • Result Sorting
      Car Insurance, Home Insurance, Life Insurance, Income Protection ...
      Get FREE online quotes for car insurance, life insurance, home & contents insurance, income protection insurance and bicycle insurance.www.realinsurance.com.au/ - Cached - Similar
      Life Insurance Australia - Life Insurance Quotes - Allianz Australia
      Life insurance quotes online from Allianz for cover up to $1.5 Million. Help protect your family with a premium Life Insurance policy from Allianz, ...www.allianz.com.au/allianz/life+insurance.html - Cached - Similar
      Life Insurance | Life Insurance Quotes | Aussie
      Apply over the phone in minutes. There are no blood tests and no medicals. Get life insurance cover today.www.aussie.com.au/insurance/life-insurance.htm - Cached - Similar
      Life Insurance - Real Insurance
      Life Insurance from Real Insurance offers FREE online quotes.www.life.realinsurance.com.au/ - Cached
      Life Insurance, Term & Personal Insurance - Medibank Private
      Medibank Life Insurance can provide you with comprehensive, affordable life insurance and the peace of mind to help secure the financial future for your ...www.medibank.com.au/Life-Insurance.aspx - Cached - Similar
      Life Insurance, Funeral & Accident Insurance - Guardian Insurance
      With Guardian, life insurance cover is uncomplicated and easy to get. Our products are transparent, flexible and easy to understand; offering financial ...www.guardianinsurance.com.au/ - Cached - Similar
      Sorting Criteria:
      Relevance
      Importance
      Other:
      Timing
      Site Type
      Geographic
      Lingual
    • Search Engine Signals
      Links represent one of many signals:
      Page Titles <title>Page Title</title>
      Headings <h1>Heading 1</h1>
      Content Keyword Usage, Context, Semantics
      Domain keyword.com
      Images alt=“Image Description”
      Links<a href=http://site.com>anchor</a>......
    • Search engines judge you by your links.
      Link Graph
      Friend
      Supplier
      Blog
      YOU
      Partner
      Related?
      Competitor
      Forum
    • CLICK HERE?
      Who ranks #1 for click here?
    • Link Anatomy
      Click Here
      <a href=“http://mysite.com”>Click Here</a>
      Note: Text in link is called “Anchor Text”
    • Voting System
      VOTE
      Linker
      Linked
      Every link is a vote from one site to another:
      When you link to others you vote for them.
      When others link to you they vote for you.
      Bottom Line: Get others to link to you.
    • Link Quality
      Not all links are equal:
      SITE A
      YOU
      SITE C
    • Link Quality & Quantity
      Number of outgoing links on site that links to you affects the link value. Less is better.
      SITE B
      SITE C
      SITE A
      SITE D
      YOU
    • No Follow?
      <a rel=“nofollow” href=“http://site.com”>anchor text</a>
      Nofollow = No trust = No vote
      META, robots.txt, link
      Example: Blog comments, Forums, Social Media
      SITE A
      SITE B
    • Competitor Research
      Competitor’s Links:
    • Competitor Research
      Competitor’s Tags & Content:
    • HOW TO GET LINKS?
      Learn more about your existing links
      Google Webmaster Tools:
      Your website on the web
      Links to your site
      Analyse anchor text
      LINK: google.com/webmasters/tools/
    • How to get links?
    • Your Current Links
      Oh, nice!
    • Why did these people link to me?
      Analyse and understand your links
      Discover most linked content
      Find new link ideas
      Form new partnerships and alliances
      Fix wrong links (more about that later…)
    • Who links to my competitors?
      Yahoo & Google
      link:http://www.mycompetitor.com.au
      Discover new link opportunities
      Understand your competitor’s strengths
    • Link Building Ideas
      Local Directories / Niche Directories
      Guest Blogging
      Industry Associations / Memberships
      Social Media Participation
      Non-competing businesses
      Lawyer in Sydney & Lawyer in Melbourne
      Hotel booking & Tour guides
      Hosted content or functionality
      Avoid links_9.html and resources_020.php pages (spam!)
    • Link Building Ideas
      Business partners & alliances
      Product or service suppliers
      Web design company (portfolio page)
      Your office space / building complex
      Customers
      Incentivise: Offer discount and extras to linking customers
      Share: Customers like to brag about recently purchased product
      Celebrate: Happy customer testimonials
    • Link Building Ideas
      Positive Reviews, Feedback and Testimonials
      Incorrect links or no links on brand and content
      “click here”, “read more” (should be “main phrase”)
      www.yourwebsite.com.au and yourwebsite.com.au
      www.yourwebsite.com.au/deleted_page.html
      Google Alerts!
    • link:dejanseo.com.au Sample of backlinks
      cache:dejanseo.com.au Cached page
      site:dejanseo.com.au Lists all indexed pages
      site:dejanseo.com.au Dan Finds “Dan” on our site
      allinurl: “gardening” (e.g. website.com/gardening)
      allintitle: “cars” (e.g. Car Dealer Sydney)
      cheap “java books” -island -programming
      Search Tips
    • Link Placement Example
    • Self-Generating Links
      “Link to us” page:
      Encourage linking to your site.
      Take control of how people link to you.
      Make it easy for people to do so.
      Social media sharing within content
      Useful Tools / Templates / Resources
      Link Bait Material
      Example: Steps on how to do up your tie
    • SEO Tools
      Dejan SEO: SERP Preview Tool
      Google Webmaster Tools
      Majestic SEO
      SEO Moz
      Browser Plugins:
      Nofollow
      PageRank
      Alexa
    • dejanseo.com.au