PR for Startups

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PR for Startups - 12 PR tips to help startups get profile and get noticed. http://www.prcoach.co.uk/pr-for-startups/

PR for Startups - 12 PR tips to help startups get profile and get noticed. http://www.prcoach.co.uk/pr-for-startups/

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  • 1. © Copyright, Debbie Leven, 2013 1 PR for Startups – 12 Tips by Debbie Leven PR Coach
  • 2. © Copyright, Debbie Leven, 2013 2 1. PR is just one part Never forget that PR is just one part of your marketing. It needs to support, and be supported by, your other marketing efforts.
  • 3. © Copyright, Debbie Leven, 2013 3 2. Define your objectives You must define what you want your PR to do. Otherwise, how can you put evaluation in place and assess whether you have been successful?
  • 4. © Copyright, Debbie Leven, 2013 4 3. Know your audiences Research your audiences – where do they go for their news and information? Who influences them?
  • 5. © Copyright, Debbie Leven, 2013 5 4. Define your key messages Your key messages set out the key points you want to get across. You need these to ensure consistency in communication.
  • 6. © Copyright, Debbie Leven, 2013 6 5. What’s your story? Set down the ‘back story’ to your business – why you set it up, your own experience. This is all information that will help to provide background for journalists and will be of interest.
  • 7. © Copyright, Debbie Leven, 2013 7 6. Do your research You need to know who the influencers are in your industry, the key press and media, the bloggers, the important events that take place, relevant forums.
  • 8. © Copyright, Debbie Leven, 2013 8 7. Do your preparation Prepare for speaking to the media. Produce materials, such as your press kit, in advance.
  • 9. © Copyright, Debbie Leven, 2013 9 8. Push me, pull me Push me - be proactive and approach journalists and bloggers. Pull me - make it easy for them to find you when they want information and comment, get into their contacts books.
  • 10. © Copyright, Debbie Leven, 2013 10 9. Develop a calendar Maintain your profile with activity over the long-term – proactive and reactive.
  • 11. © Copyright, Debbie Leven, 2013 11 10. Understand news If news announcements will play a part in your PR then you must understand what journalists want – human interest, impact, change, the benefits something will bring. A sales pitch won’t get you anywhere.
  • 12. © Copyright, Debbie Leven, 2013 12 11. More than press releases Contributing articles, guest blogging, speaker opportunities, attending and hosting events, exhibitions, social media – they, and more, have a role to play in raising profile, don’t forget them.
  • 13. © Copyright, Debbie Leven, 2013 13 Don’t get down-hearted if your press and media efforts don’t get instant results. It can take time. Journalists receive many hundreds of emails and approaches. So, stick with it. 12. Kiss the frogs
  • 14. © Copyright, Debbie Leven, 2013 14 Summary 1. PR is just one part 2. Define your objectives 3. Know your audiences 4. Define your key messages 5. What’s your story 6. Do your research 7. Do your preparation 8. Push me, pull me 9. Develop a calendar 10. Understand news 11. More than press releases 12. Kiss the frogs
  • 15. © Copyright, Debbie Leven, 2013 15 For more information and help, see: • PR for startups: 12 top tips to make your business famous (blog covering points in this presentation in more detail) http://www.prcoach.co.uk/pr-for-startups-12-tips-for-making-your-business- famous/ • Press release template in word http://www.slideshare.net/debbieleven/press-release-template-word • PR audit – find out why your PR isn’t working http://www.prcoach.co.uk/pr-help/ • 5 top tips for press release success http://www.prcoach.co.uk/5-top-pr-tips-to-get-press-release-success/ Connect with me on Twitter: @debbieleven Connect with me on LinkedIn: http://www.linkedin.com/in/debbieleven