A customer centric philosophy that many organizations today are adopting. It has evolved over the years adding to it, multiple features, attributes and advantages, making it a complete wholesome solution for businesses to succeed and grow seamlessly and swiftly.

2.  A customer centric philosophy that
many organizations today are adopting
 It has evolved over the years adding to
it, multiple features, attributes and
advantages, making it a complete
wholesome solution for businesses to
succeed and grow seamlessly and
swiftly.

3.  At the base, Customer Relationship
Management (CRM) is a business strategy
that assures you increased profitability and
decreased cost with a remarkable gain in
customer satisfaction, loyalty and
advocacy.
 The major USP of Enterprise CRM solution lies
in bringing together information from
various data sources so that the
organization has a holistic view of the
customer.

4.  This surely increases up-sell and cross-sell
opportunities and helps enterprises take
best of decisions.
 The Enterprise CRM that we are seeing
today has progressed over the years with
a strong background and multiple
additions, modifications and alterations.
Let us have a quick look at a brief history
of this wonderful revolution.

5. 1990s -
Emergence of
SFA
1995 -
Evolution of
CRM as a
concept
1999 -
Emergence
of multiple
eCRM
vendors
2000s -
Prominent
Enterprise
CRM vendors
come out
with SaaS
CRM
products
Today - Entry
of Cloud
based
technology
for Enterprise
CRM,
showing
highest
projected
and
accelerated
growth

7. › Personal Information was fundamentally the
basic contact information of our customers
maintained in our email address books, a
move ahead of physical visiting cards to an
electronic format. It contained just the
simple information about the contacts.

8.  A step next, this type of software were
meant for single desktops and laptops,
which tracked sales opportunities apart
from personal information. But the
biggest flaw was it was not useful to top
management to view the hierarchical
information within and hence proved to
be incomplete.

9.  With technology running ahead, there were
options for software for the entire enterprise,
in which there would be a single top
seeded view which would focus on details
till the minute level with a large amount of
transparency. This brought forth IT
department to play an important role in
generating revenue and increasing
business. But, these software turned out
expensive owing to the implementation
cost.

10.  Enterprise CRM came into focus when it
was essentially required with an
affordable cost. There started entry of
vendors who focussed on middle sized
segments, with customizable solutions
that could reach the mass. This
increased the popularity of this concept
amongst businesses and then ruled the
concept of Enterprise CRM.

11.  There is a whole news stream of CRM
companies who have either newly
ventured into this arena or reinvented
themselves to fit to today’ technology
needs. With mobility all around the
globe, today’s vendors offer Enterprise
CRM with mobility as a prime feather in
the entire solution. Organizations today
prefer framework based customized
solutions, that fill the bill.

13.  Until now, CRM has been showcasing a set
of customer related functionalities, each of
them having their own independent system
of working and the interaction between all
of them being quite tedious.
 Now, with the Enterprise CRM paving ways,
the system of engagement has changed
with technology putting in a lot of efforts to
make it smoother and efficient.

14.  Times are changing, with sharp moves from
a simple CRM to Enterprise Mobility CRM,
from desktops / laptops to smart devices,
from full service to self service and from
relational databases to Big Data.
 The digital world has proven its supremacy
and has very finely, entangled customer
relationship management into its web
surfacing into a comprehensive Enterprise
CRM solution.

15.  Encompasses the enterprise workflow for
a diversity of audiences like sales teams,
service and maintenance teams, dealers
and distribution channels.
 Inclusive of dealers, it also possesses 3rd
party legacy system integration and
much more…..
 Visit www.ecrmsolutions.co and request
a FREE DEMO to know more about this
product.