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VERIZON IPHONE
 Will AT&T subscribers switch?
METHODOLOGY

• Thissurvey was conducted on January 11, 2011 just after
 Verizon Wireless annouced the introduction of the iPhone in its
 network on Febrary 10, 2011.

• Thesurvey was powered by mobile survey platform
 HaveASec.com. Respondents are all AT&T iPhone users, and
 were selected randomly all over the United States using
 AdMob’s targetting system.

• The    number of interviews is 188, which is statistically significant.
ARE YOU PLANNING TO SWITCH
   FROM AT&T TO VERIZON?


       Yes              Not Sure
       35%               38%




             No
             28%


                   Source: HaveASec.com • January 11, 2011
IF YES, WHEN ARE YOU PLANNING TO
              SWITCH?


                             Before EOY
       On February 10           20%
            51%

                              Not sure yet
                                 11%
                  In the next 3 months
                           18%


                           Source: HaveASec.com • January 11, 2011
MAIN REASONS FOR SWITCHING
    FROM AT&T TO VERIZON
60%

48%        52%
36%
                                 38%                38%
24%
                                                                     26%
12%                                                                                        18%

0%
      AT&T drops my calls   Slow/unreliable data   No coverage    Personal Hotspot   CDMA better technology




                                                           Source: HaveASec.com • January 11, 2011
MAIN REASONS FOR NOT SWITCHING
      FROM AT&T TO VERIZON
 80%

 64%        73%

 48%

 32%
                                             31%                                  27%
 16%

 0%
       AT&T works just fine   Want to use data and call at the same time   Locked into AT&T contract




                                                     Source: HaveASec.com • January 11, 2011
@romaindavid




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Verizon iPhone: will AT&T subscribers switch?

  • 1. VERIZON IPHONE Will AT&T subscribers switch?
  • 2. METHODOLOGY • Thissurvey was conducted on January 11, 2011 just after Verizon Wireless annouced the introduction of the iPhone in its network on Febrary 10, 2011. • Thesurvey was powered by mobile survey platform HaveASec.com. Respondents are all AT&T iPhone users, and were selected randomly all over the United States using AdMob’s targetting system. • The number of interviews is 188, which is statistically significant.
  • 3. ARE YOU PLANNING TO SWITCH FROM AT&T TO VERIZON? Yes Not Sure 35% 38% No 28% Source: HaveASec.com • January 11, 2011
  • 4. IF YES, WHEN ARE YOU PLANNING TO SWITCH? Before EOY On February 10 20% 51% Not sure yet 11% In the next 3 months 18% Source: HaveASec.com • January 11, 2011
  • 5. MAIN REASONS FOR SWITCHING FROM AT&T TO VERIZON 60% 48% 52% 36% 38% 38% 24% 26% 12% 18% 0% AT&T drops my calls Slow/unreliable data No coverage Personal Hotspot CDMA better technology Source: HaveASec.com • January 11, 2011
  • 6. MAIN REASONS FOR NOT SWITCHING FROM AT&T TO VERIZON 80% 64% 73% 48% 32% 31% 27% 16% 0% AT&T works just fine Want to use data and call at the same time Locked into AT&T contract Source: HaveASec.com • January 11, 2011