On January 11, 2011, Verizon Wireless announced the launch of the iPhone on its network. We asked current AT&T iPhone subscribers whether they were planning to switch.
2. METHODOLOGY
• Thissurvey was conducted on January 11, 2011 just after
Verizon Wireless annouced the introduction of the iPhone in its
network on Febrary 10, 2011.
• Thesurvey was powered by mobile survey platform
HaveASec.com. Respondents are all AT&T iPhone users, and
were selected randomly all over the United States using
AdMob’s targetting system.
• The number of interviews is 188, which is statistically significant.
3. ARE YOU PLANNING TO SWITCH
FROM AT&T TO VERIZON?
Yes Not Sure
35% 38%
No
28%
Source: HaveASec.com • January 11, 2011
4. IF YES, WHEN ARE YOU PLANNING TO
SWITCH?
Before EOY
On February 10 20%
51%
Not sure yet
11%
In the next 3 months
18%
Source: HaveASec.com • January 11, 2011
5. MAIN REASONS FOR SWITCHING
FROM AT&T TO VERIZON
60%
48% 52%
36%
38% 38%
24%
26%
12% 18%
0%
AT&T drops my calls Slow/unreliable data No coverage Personal Hotspot CDMA better technology
Source: HaveASec.com • January 11, 2011
6. MAIN REASONS FOR NOT SWITCHING
FROM AT&T TO VERIZON
80%
64% 73%
48%
32%
31% 27%
16%
0%
AT&T works just fine Want to use data and call at the same time Locked into AT&T contract
Source: HaveASec.com • January 11, 2011