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Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
Assignment Session 10
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Assignment Session 10

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Transcript

  • 1. Session 10<br />Case Study: BBVA TúCuentas<br />Online Banking Experience<br />
  • 2. Case study: BBVA TúCuentas<br />A<br />Context<br />B<br />PFM application<br />C<br />e-Commerce<br />D<br />Channels<br />E<br />Decisions<br />
  • 3. A<br />Context<br />Strong focus on innovation<br />1<br />Need for differentiation<br />2<br />The next generation of customers<br />3<br />
  • 4. B<br />Personal Finance Manager<br />Agregación de información.<br />Clasificaciónautomática de dicha información<br />Análisisde finanzas personales<br />Comparación con grupos de referencia<br />Recomendaciónpersonalizada<br />4<br />
  • 5. B<br />Aggregation<br />
  • 6. B<br />Categorization<br />
  • 7. B<br />Analysis<br />
  • 8. B<br />Comparison<br />
  • 9. B<br />Recommendations<br />
  • 10. C<br />e-Commerce<br />
  • 11. C<br />e-commerce<br />
  • 12. 12<br />C<br />Online banking<br />
  • 13. 13<br />D<br />E-Mailing<br />
  • 14. D<br />Postal mailing<br />14<br />
  • 15. E<br />Decision<br />Marketing DirectorRahul<br />Online banking manager<br />Carlton<br />New business models mgr.<br />Leo<br />Mobile banking manager<br />Eduardo<br />E-mail marketing manager<br />Filipe<br />Direct marketing manager<br />Borislav<br />15<br />
  • 16. E<br />Decision<br />Initiative<br />In favor<br />Against<br />Decision<br />Personal Finance Manager<br />Carlton<br />Anne<br />Rahul<br />E-commerce<br />Leo<br />Gonzalo<br />Sussane<br />Mobile version<br />Eduardo<br />E-mail reports<br />Filipe<br />Elena<br />Printed reports<br />Borislav<br />Paul<br />16<br />

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