TechPulse 2009: Social Networking for Business
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TechPulse 2009: Social Networking for Business

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A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse ...

A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse 2009 in Minneapolis, MN on June 18, 2009

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    TechPulse 2009: Social Networking for Business TechPulse 2009: Social Networking for Business Presentation Transcript

    • Social Networking & Your Business Tech Pulse 2009 Dave Meyer President, BizzyWeb LLC
    • The Social Media Landscape
    • 4 reasons to use social media
      • Your competition is doing it
        • Know your customers better than they do
      • Your customers are using it
        • Be where they spend their time
        • Listen to what they say
      • Your critics are doing it
        • Respond quickly and appropriately
        • Be transparent and honest
      • Your vendors and partners are using it
        • Personalized customer service (@comcastcares)
      • Boost Search Engine results
        • More buzz=more links, more links=higher rank
    • First, some best practices
      • Get signed up!
        • 5 minutes, tops
      • Fill out your profile
        • Be thorough, but keep it “business casual”
        • Be yourself, but represent your brand
      • Treat it like “real world” networking
        • Listen first
        • Add value
        • Less sell sell sell, more help help help
      • Make some friends
        • Use the tools provided
        • Check out handy resources
      • Have fun!
    • LinkedIn
      • 40 million users
      • Free to join
      • Great for
        • Connecting
        • Job Hunting
        • Branding
      • ProTips:
        • Use “vanity URL”
        • Complete your profile
        • Use keywords liberally
        • Keep your info updated
        • Use Advanced Search
        • Participate in groups
    • Facebook
      • 200 million active users
      • Average user has 120 friends
      • Fastest growing group: 35+
      • 29% of users earn $100K/yr+
      • ProTips:
        • Use groups
        • Set up your “vanity URL” (facebook.com/dave.meyer)
        • Create a company page
        • Publicize events, promotions, etc.
    • Twitter
      • 3 million active accounts
      • 50% of users follow more than 10 people
      • 1 billion+ tweets
      • 140 char. or less
      • ProTips:
        • search.twitter.com
        • Follow early and often
        • Use tools: Tweetdeck, Twellow, etc.
        • Join the conversation: RT, @ and D often
    • Twitter tools: the Twitterverse
    • Blogs
      • 77% of active Internet users read blogs
      • 133 million blogs indexed by Technorati since 2002
      • In business:
        • A tool to communicate quickly and easily
        • Share marketing, knowledge or brand information
        • Proactive information sharing
    • How to get started
      • Listen, explore what others are doing
        • Social media = “the greatest research tool ever created”
        • The most honest, unfiltered and immediate feedback you’ll ever get – and from a massive audience
        • Always search, listen, and know your audience first
      • Form a strategy
        • Think about measurement, but focus on outcomes
        • What do you want to accomplish?
        • Be yourself
        • Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others
      • Commit to a schedule
      • Do it!
    • How to Measure
      • Twitter : Instant-feedback and brand management. Know who’s talking about you
      • Google Alerts : Quick, easy alerts on your brand, competitors and you
      • Technorati : Find the key experts that have something to say in your field or industry
      • RSS : Keep track of your best sources
    • Great, but how do you CONTROL it?
      • Set up a sensible policy
      • Train users on effective use
        • Brand champions, blog spokespeople, social media mavens
      • Don’t be afraid to tell your story
        • Don’t silence critics, resolve issues
        • “Corporate spin” doesn’t work
        • 4 steps to handle negative feedback: 1) reply quickly, 2) be respectful, 3) be thankful, 4) invite more feedback
        • - Jay Sheperd, “Gruntled Employees” blog
    • How fast is Social Media? http://www.momcentralconsulting.com
    • Effective B2B strategies
      • Different tactics: Less marketing, more brand
        • Build a reputation
        • Solve problems
        • Thought leadership
      • Competitive intelligence
        • Find hot topics, trends, and what customers are saying
      • Cut through “marketing speak”
        • Interactions speak louder than press releases
        • Tap into customer evangelism – give delighted customers a platform
    • The “Commandments”
      • http://maccabeegroup/node
    • A final word:
      • Stick to your plan, and know when to say when!
    • Thank you!
      • Email: [email_address]
      • Phone: 763-432-0043
      • Web: bizzyweb.com
      • twitter:
      • http://twitter.com/dave1meyer
      • http://www.facebook.com/david.meyer
      • http://www.linkedin.com/in/dave1meyer
      • http://www.bizzyweb.com/communications/social-media/