TechPulse 2009: Social Networking for Business

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A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse 2009 in Minneapolis, MN on June 18, 2009

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TechPulse 2009: Social Networking for Business

  1. 1. Social Networking & Your Business Tech Pulse 2009 Dave Meyer President, BizzyWeb LLC
  2. 2. The Social Media Landscape
  3. 3. 4 reasons to use social media <ul><li>Your competition is doing it </li></ul><ul><ul><li>Know your customers better than they do </li></ul></ul><ul><li>Your customers are using it </li></ul><ul><ul><li>Be where they spend their time </li></ul></ul><ul><ul><li>Listen to what they say </li></ul></ul><ul><li>Your critics are doing it </li></ul><ul><ul><li>Respond quickly and appropriately </li></ul></ul><ul><ul><li>Be transparent and honest </li></ul></ul><ul><li>Your vendors and partners are using it </li></ul><ul><ul><li>Personalized customer service (@comcastcares) </li></ul></ul><ul><li>Boost Search Engine results </li></ul><ul><ul><li>More buzz=more links, more links=higher rank </li></ul></ul>
  4. 4. First, some best practices <ul><li>Get signed up! </li></ul><ul><ul><li>5 minutes, tops </li></ul></ul><ul><li>Fill out your profile </li></ul><ul><ul><li>Be thorough, but keep it “business casual” </li></ul></ul><ul><ul><li>Be yourself, but represent your brand </li></ul></ul><ul><li>Treat it like “real world” networking </li></ul><ul><ul><li>Listen first </li></ul></ul><ul><ul><li>Add value </li></ul></ul><ul><ul><li>Less sell sell sell, more help help help </li></ul></ul><ul><li>Make some friends </li></ul><ul><ul><li>Use the tools provided </li></ul></ul><ul><ul><li>Check out handy resources </li></ul></ul><ul><li>Have fun! </li></ul>
  5. 5. LinkedIn <ul><li>40 million users </li></ul><ul><li>Free to join </li></ul><ul><li>Great for </li></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Job Hunting </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><li>ProTips: </li></ul><ul><ul><li>Use “vanity URL” </li></ul></ul><ul><ul><li>Complete your profile </li></ul></ul><ul><ul><li>Use keywords liberally </li></ul></ul><ul><ul><li>Keep your info updated </li></ul></ul><ul><ul><li>Use Advanced Search </li></ul></ul><ul><ul><li>Participate in groups </li></ul></ul>
  6. 6. Facebook <ul><li>200 million active users </li></ul><ul><li>Average user has 120 friends </li></ul><ul><li>Fastest growing group: 35+ </li></ul><ul><li>29% of users earn $100K/yr+ </li></ul><ul><li>ProTips: </li></ul><ul><ul><li>Use groups </li></ul></ul><ul><ul><li>Set up your “vanity URL” (facebook.com/dave.meyer) </li></ul></ul><ul><ul><li>Create a company page </li></ul></ul><ul><ul><li>Publicize events, promotions, etc. </li></ul></ul>
  7. 7. Twitter <ul><li>3 million active accounts </li></ul><ul><li>50% of users follow more than 10 people </li></ul><ul><li>1 billion+ tweets </li></ul><ul><li>140 char. or less </li></ul><ul><li>ProTips: </li></ul><ul><ul><li>search.twitter.com </li></ul></ul><ul><ul><li>Follow early and often </li></ul></ul><ul><ul><li>Use tools: Tweetdeck, Twellow, etc. </li></ul></ul><ul><ul><li>Join the conversation: RT, @ and D often </li></ul></ul>
  8. 8. Twitter tools: the Twitterverse
  9. 9. Blogs <ul><li>77% of active Internet users read blogs </li></ul><ul><li>133 million blogs indexed by Technorati since 2002 </li></ul><ul><li>In business: </li></ul><ul><ul><li>A tool to communicate quickly and easily </li></ul></ul><ul><ul><li>Share marketing, knowledge or brand information </li></ul></ul><ul><ul><li>Proactive information sharing </li></ul></ul>
  10. 10. How to get started <ul><li>Listen, explore what others are doing </li></ul><ul><ul><li>Social media = “the greatest research tool ever created” </li></ul></ul><ul><ul><li>The most honest, unfiltered and immediate feedback you’ll ever get – and from a massive audience </li></ul></ul><ul><ul><li>Always search, listen, and know your audience first </li></ul></ul><ul><li>Form a strategy </li></ul><ul><ul><li>Think about measurement, but focus on outcomes </li></ul></ul><ul><ul><li>What do you want to accomplish? </li></ul></ul><ul><ul><li>Be yourself </li></ul></ul><ul><ul><li>Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others </li></ul></ul><ul><li>Commit to a schedule </li></ul><ul><li>Do it! </li></ul>
  11. 11. How to Measure <ul><li>Twitter : Instant-feedback and brand management. Know who’s talking about you </li></ul><ul><li>Google Alerts : Quick, easy alerts on your brand, competitors and you </li></ul><ul><li>Technorati : Find the key experts that have something to say in your field or industry </li></ul><ul><li>RSS : Keep track of your best sources </li></ul>
  12. 12. Great, but how do you CONTROL it? <ul><li>Set up a sensible policy </li></ul><ul><li>Train users on effective use </li></ul><ul><ul><li>Brand champions, blog spokespeople, social media mavens </li></ul></ul><ul><li>Don’t be afraid to tell your story </li></ul><ul><ul><li>Don’t silence critics, resolve issues </li></ul></ul><ul><ul><li>“Corporate spin” doesn’t work </li></ul></ul><ul><ul><li>4 steps to handle negative feedback: 1) reply quickly, 2) be respectful, 3) be thankful, 4) invite more feedback </li></ul></ul><ul><ul><li>- Jay Sheperd, “Gruntled Employees” blog </li></ul></ul>
  13. 13. How fast is Social Media? http://www.momcentralconsulting.com
  14. 14. Effective B2B strategies <ul><li>Different tactics: Less marketing, more brand </li></ul><ul><ul><li>Build a reputation </li></ul></ul><ul><ul><li>Solve problems </li></ul></ul><ul><ul><li>Thought leadership </li></ul></ul><ul><li>Competitive intelligence </li></ul><ul><ul><li>Find hot topics, trends, and what customers are saying </li></ul></ul><ul><li>Cut through “marketing speak” </li></ul><ul><ul><li>Interactions speak louder than press releases </li></ul></ul><ul><ul><li>Tap into customer evangelism – give delighted customers a platform </li></ul></ul>
  15. 15. The “Commandments” <ul><li>http://maccabeegroup/node </li></ul>
  16. 16. A final word: <ul><li>Stick to your plan, and know when to say when! </li></ul>
  17. 17. Thank you! <ul><li>Email: [email_address] </li></ul><ul><li>Phone: 763-432-0043 </li></ul><ul><li>Web: bizzyweb.com </li></ul><ul><li>twitter: </li></ul><ul><li>http://twitter.com/dave1meyer </li></ul><ul><li>http://www.facebook.com/david.meyer </li></ul><ul><li>http://www.linkedin.com/in/dave1meyer </li></ul><ul><li>http://www.bizzyweb.com/communications/social-media/ </li></ul>

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