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TechPulse 2009: Social Networking for Business
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TechPulse 2009: Social Networking for Business

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A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse …

A quick overview of the "big three" social networking tools: LinkedIn, Facebook and Twitter, plus an overview of best practices for social media, blogging, etc. for businesses. Presented at TechPulse 2009 in Minneapolis, MN on June 18, 2009

Published in: Business, Technology

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  • 1. Social Networking & Your Business Tech Pulse 2009 Dave Meyer President, BizzyWeb LLC
  • 2. The Social Media Landscape
  • 3. 4 reasons to use social media
    • Your competition is doing it
      • Know your customers better than they do
    • Your customers are using it
      • Be where they spend their time
      • Listen to what they say
    • Your critics are doing it
      • Respond quickly and appropriately
      • Be transparent and honest
    • Your vendors and partners are using it
      • Personalized customer service (@comcastcares)
    • Boost Search Engine results
      • More buzz=more links, more links=higher rank
  • 4. First, some best practices
    • Get signed up!
      • 5 minutes, tops
    • Fill out your profile
      • Be thorough, but keep it “business casual”
      • Be yourself, but represent your brand
    • Treat it like “real world” networking
      • Listen first
      • Add value
      • Less sell sell sell, more help help help
    • Make some friends
      • Use the tools provided
      • Check out handy resources
    • Have fun!
  • 5. LinkedIn
    • 40 million users
    • Free to join
    • Great for
      • Connecting
      • Job Hunting
      • Branding
    • ProTips:
      • Use “vanity URL”
      • Complete your profile
      • Use keywords liberally
      • Keep your info updated
      • Use Advanced Search
      • Participate in groups
  • 6. Facebook
    • 200 million active users
    • Average user has 120 friends
    • Fastest growing group: 35+
    • 29% of users earn $100K/yr+
    • ProTips:
      • Use groups
      • Set up your “vanity URL” (facebook.com/dave.meyer)
      • Create a company page
      • Publicize events, promotions, etc.
  • 7. Twitter
    • 3 million active accounts
    • 50% of users follow more than 10 people
    • 1 billion+ tweets
    • 140 char. or less
    • ProTips:
      • search.twitter.com
      • Follow early and often
      • Use tools: Tweetdeck, Twellow, etc.
      • Join the conversation: RT, @ and D often
  • 8. Twitter tools: the Twitterverse
  • 9. Blogs
    • 77% of active Internet users read blogs
    • 133 million blogs indexed by Technorati since 2002
    • In business:
      • A tool to communicate quickly and easily
      • Share marketing, knowledge or brand information
      • Proactive information sharing
  • 10. How to get started
    • Listen, explore what others are doing
      • Social media = “the greatest research tool ever created”
      • The most honest, unfiltered and immediate feedback you’ll ever get – and from a massive audience
      • Always search, listen, and know your audience first
    • Form a strategy
      • Think about measurement, but focus on outcomes
      • What do you want to accomplish?
      • Be yourself
      • Create a mix of content: 1/3 about you, 1/3 sharing ideas & articles, 1/3 conversation with others
    • Commit to a schedule
    • Do it!
  • 11. How to Measure
    • Twitter : Instant-feedback and brand management. Know who’s talking about you
    • Google Alerts : Quick, easy alerts on your brand, competitors and you
    • Technorati : Find the key experts that have something to say in your field or industry
    • RSS : Keep track of your best sources
  • 12. Great, but how do you CONTROL it?
    • Set up a sensible policy
    • Train users on effective use
      • Brand champions, blog spokespeople, social media mavens
    • Don’t be afraid to tell your story
      • Don’t silence critics, resolve issues
      • “Corporate spin” doesn’t work
      • 4 steps to handle negative feedback: 1) reply quickly, 2) be respectful, 3) be thankful, 4) invite more feedback
      • - Jay Sheperd, “Gruntled Employees” blog
  • 13. How fast is Social Media? http://www.momcentralconsulting.com
  • 14. Effective B2B strategies
    • Different tactics: Less marketing, more brand
      • Build a reputation
      • Solve problems
      • Thought leadership
    • Competitive intelligence
      • Find hot topics, trends, and what customers are saying
    • Cut through “marketing speak”
      • Interactions speak louder than press releases
      • Tap into customer evangelism – give delighted customers a platform
  • 15. The “Commandments”
    • http://maccabeegroup/node
  • 16. A final word:
    • Stick to your plan, and know when to say when!
  • 17. Thank you!
    • Email: [email_address]
    • Phone: 763-432-0043
    • Web: bizzyweb.com
    • twitter:
    • http://twitter.com/dave1meyer
    • http://www.facebook.com/david.meyer
    • http://www.linkedin.com/in/dave1meyer
    • http://www.bizzyweb.com/communications/social-media/