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2013 bw social strategyworksheet


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A quick, easy worksheet to help you set your social media strategy.

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2013 bw social strategyworksheet

  1. 1. Social StrategyStrategy Date/Details Created ___ / ___ / ____ by ____________________Key Questions: Company How are you different from the competition?(Who are you?) What do you do better than anyone else (what’s your Unique Selling Proposition)?(What do you need to do?) Engage – How will you connect with your prospects? Measure the number of opportunities to connect Inform – What do your prospects need to know? How can you measure if they’re getting the message? Capture – Where are you building your audience? Email lists? Facebook? Twitter? Convert – What do you need your clients to really do: Buy? Register? Call?Key Questions: Customer Who is the best fit / most profitable / most likely to buy?(Who are you looking for?) What do they want? What types of questions do they ask? Where do they spend their time online?Social Keywords How would a customer search for you, your product, and/or your ideal outcome? List 10 key phrases – use Google Adwords Tool at https: // 1 6 2 7 3 8 4 9 5 10What tools will you use? Website: (blog?) Facebook Page:(list your accounts, consider adding Twitter Account:those you’re missing) LinkedIn Company Page: Google+: YouTube: Pinterest: Location Pages: (Foursquare, Yelp, Flickr, Google+ Local, etc.):How often will you update? Weekly? Daily?(Key: Be consistent) Tip: Assign specific days to each account and spread it out. Tuesdays-Thursdays 10 a.m. – 3 p.m. are bestSuccess Metrics How will you move the needle? More clients? More calls? More emails?(What does success mean - what will youneed to accomplish?)Who can help? Who is responsible for your social media plan? Do you have policies and expectations?(Hint: BizzyWeb can!) © 2013 | BizzyWeb | | 612-424-9990 | | Generate Buzz Without Getting Stung! ® Get your FREE Buzz Report at and fast-track your social strategy!