2. How to start These days whatever business you run, either you are company or individual, if you want your business to grow, getting a website up and running is a must. Website is no more just a plain electronic copy of your print brochure. Website nowadays is a face of your company, a core online marketing resource. Your visitors want updated information at any point of time and on their demand. The only effective way is website. But before you decide owning a website, certain things need to be taken in account. Start by researching on internet about the companies of your area, List it down by best look, usability, time it took to open, easiness, the updated contents, rank on search engines, etc. Jot down certain keywords related to your business and do a bit of permutation and combination mix and match words. Then you start collecting info by categorizing the existing info about your company in same format. Don’t wait for something which you don’t have for now. Design is the most difficult thing to decide when you start from scratch. But you don’t need to be tensed about it in start. Once you collect information decide whether you want to hire a freelancer or a company.
3. Things to research before you develop Once you select your target business area, research the places what if you where a customer and wanted the same info/product which you are selling. Find all possible ways to get good info, help articles, consulting, etc. And you will then realize that your info/product has more scope than you ever thought in the market. Try social networks, like Facebook, Orkut and Twitter. Try online advertisement companies, search results from various different search engines (google.com, yahoo.com, ask.com, bing.com, metacrawler.com, dogpile.com). Find the existing providers with your business area search by their company names. Go to YouTube search for videos, audios and remember to note down the keywords you using to hunt your information as these days they are gold mine and other than search engines they are helpful in developing philosophy about your business.
4. Choosing a right technology If you are not technical, you don’t need to be concerned about what technology is used, as today almost all technologies have their pros and cons. For deciding a technology for your website you need to check following things. Website should be very light. It can be viewed by all the browsers. Updating your website is the most important thing. If you are really interested in core business I suggest you should always go for CMS (Content Management System) based website. It should connect with all social networks. You should have a provision to have live chat with your customers. Your updates in your website can be pushed to your existing customer base automatically. Search engine optimization. Track your visits and should generate reports for you later analysis
5. Once these things are in place and you have decided if you hire a freelancer/ a company call them, interview them, ask them what they think about your idea and ask them to get a sample design done for you. Once you get 3-4 design formats it will start becoming easy for you to setting up your own website.
6. Conclusion When you start your E-business always remember patience pays much more than you think, you might not hit in the start but as you educate yourself eventually you will start understanding the e-business, which gives you the freedom of developing your unlimited income source.