Lisa Colton's presentation to JEA 2011 on Understanding the Marketplace for Jewish E

1. The Changing Marketplace for Jewish Education: Understanding Our Customers Lisa Colton, Darim Online Pam Edelman, Yerusha

3. THE AGE OF THE EMPOWERED CONSUMER

4. We Can’t Assume… + =

6. Born mid-60s to 1981. (30-45 yrs old) End of Cold War Latchkey kids Age of the personal computer Highest rates of education Accepting of diversity Pragmatic Independent Entrepreneurial GEN X

7. Born 1982-2001. (10-29 yrs old) Rise of communication technologies, mobile Very peer-oriented Age of Napster Change jobs frequently “Trophy Kids” Feel empowered Very diverse Birthright Israel MILLENNIALS

10. Frequent relocation for jobs

11. 2 working parent families, long commutes

12. “Empowered Consumers”

13. Rates of intermarried families in the Jewish community

16. Industry Overhaul

19. Where’s the tipping point? How will you get there? How do calculate risk?

20. The Empowered Family Pam Edelman pam@yerusha.org January 25, 2011

23. Be Open

25. Feel the Love

28. The Opposite of Spiritual is Irreverant Irreligious

29. Wrestle withBig Questions

31. “If I had to change something, just ONE thing, it would have to be this: Every congregation has gifted kids in their midst. If we are supposedly “People of the Book,” a Hebrew school is morally and ethically obligated to teach the kids at their ability level. Let the bright kids go as far as they can, and don't hold them back because others "might be embarrassed" or it "makes others look bad". Teach UP to the kids' level, and don't water the curriculum down…. If a kid excels at discussions, let the kid do some Talmudic argumentation…”

32. Address the Needs of Families

33. If you don’t

34. They will do it themselves

39. Partner with your families.

40. Join them to create a newCulture of Innovation and Collaboration.

41. Tonight