Public Relations: An Exploration

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An'Exploration'

Public'Relations'
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If'corporations'are'people,'what'kind'of'people'are'they?'What'kind'of'relationships'
could'we'have'with'them?'Could'we'become'friends?'Would'our'conversations'
deepen'over'time?'With'the'alter'ego'“Mario'Loweystro”,'I'took'to'Twitter'to'find'out.'
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Mario Loweystro
@MarioLoweystro
Hello Twitter! It's good to be here. Let's hang
out.
Reply Retweet Favorite
1:17 PM - 22 Apr 2014
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Initial'Strategy'
'
If'I'was'going'to'build'up'relationships'with'corporations,'I'had'to'at'least'start'
talking'with'them.'I'alternated'three'strategies:'
1. Respond'to'a'post'they'made'
2. Tweet'something'related'to'their'company,'but'unrelated'to'recent'posts'
3. Tweet'something'completely'unrelated'to'their'company'
'
The'companies'I'chose'included'
1. Companies'that'had'previously'seen'been'in'the'press'for'responding'to'
users'in'quite'human'ways'on'social'media'
2. Companies'on'the'list'of'100'most'followed'Twitter'accounts,'according'to'
twittercounter.com'
3. Companies'that'tweet'well,'according'to'an'article'from'CNBC'
4. The'biggest'companies,'from'the'Forbes'Global'2000'list.'
'
1' 2' 3' 4'
@oldspice' @youtube' @homedepot' @icbcbank'
@tacobell' @instagram' @kodak' @jpmorgan'
@braves' @twitter' @starbucks' @generalelectric'
@nationals' @cnnbrk' @southwestair' @exxonmobil'
@oreo' @twitter_es' @nytimes' @hsbc_press'
@amctheatres' @facebook' @comcast' @shell'
@kitkat' @cnn' @jetblue' @bhhsrealestate'
@blplatinum' @fcbarcelona' @zappos' @wellsfargo'
@kfc' @ubersoc' @wholefoods' @vw'
@realcapncrunch' @mtv' @dell' @chevron'
@ricekrispies' @nba' ' @gazpromnewsen'
@bounty' @vineapp' ' @walmart'
@smirnoffus' @bbcbreaking' ' @bp_america'
@polarseltzer' @espn' ' @citi'
@polarbeverages' @twitpic' ' @petrobrasglobal'
@honda' @google' ' @samsungtweets'
@charmin' @cnnee' ' @samsungmobile'
@tide' @sportscenter' ' @itunesmusic'
' @breakingnews' ' '
' @uberfacts' ' '
' @eonline' ' '
' @nasa' ' '
' @nfl' ' '
' @natgeo' ' '
' @bbcworld' ' '
' @theonion' ' '
' @time' ' '
'

Old Spice @OldSpice · Apr 21
Nobody knows for sure what space smells like, but it’s safe to assume it either
smells like Old Spice or steak.
Details Reply Retweet Favorite More
Mario Loweystro
@MarioLoweystro
@OldSpice Haha, but maybe it just smells like
nothing! Do you know how smell travels
through a vacuum? (I don't!)
1:27 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@Braves Hey Braves! What's your favorite
kind of music? Just curious.
1:29 PM - 22 Apr 2014
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Washington Nationals @Nationals · Apr 22
#Nats Manager Matt Williams said RHP @dougfister58 threw 3 innings in
extended Spring Training today & all went well.
Mario Loweystro
@MarioLoweystro
@Nationals Good to hear! I hope he's doing
well. Are you excited for him to start pitching?
1:33 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@Oreo Hey, if the thick ones are called
Double Stuf, does that mean the white stuff is
just called "Stuf"?
1:36 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@AMCTheatres Hi AMC! Did you ever see
Primer? I just started watching it, it's real
crazy. Good one.
1:38 PM - 22 Apr 2014
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KITKAT @KITKAT · Apr 22
The question is… Which one is the best? #HaveAbreak RT @fulcher_faye Best
thing invented @KITKAT pic.twitter.com/Z3btVr2CI4
Mario Loweystro
@MarioLoweystro
@KITKAT Oh man, I haven't tried them, but I
bet coconut is the best. Like a KitKat +
Almond Joy. Do you like Almond Joy?
1:40 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@BLPlatinum Hey Bud, what makes Platinum
Platinum, as opposed to just regular Bud
Light?
1:41 PM - 22 Apr 2014
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Bud Light Platinum @BLPlatinum · Apr 22
@MarioLoweystro top-shelf, slightly sweet taste. In addition to the higher
alcohol volume... 6%.
Mario Loweystro @MarioLoweystro · Apr 22
@BLPlatinum Sounds tasty! Where can I find them?
@MarioLoweystro give us a call at 1-800-DIAL-BUD... We're happy to help you
#MakeItPlatinum
@BLPlatinum Well, I'm not sure. I'm not really a "top shelf" guy. Sounds maybe
too fancy for me. Are you a top-shelfer?
@BLPlatinum Hey, you never replied. Was it because I said I wasn't a top shelf
customer? I'll give you a fair try!
@MarioLoweystro we're confident in your ability to #MakeItPlatinum.

@BLPlatinum Hey, I can make it any metal I want. Just trying to see if Platinum
is my jam. Are you Platinum folks real glitzy, or chill?
Mario Loweystro @MarioLoweystro · May 1
@BLPlatinum Hey Bud Light. I found a new sweet, drinkable beer:
@StellaArtois. She understands me better than you.

Mario Loweystro
@MarioLoweystro
@kfc Hey, I just had a great espresso. Do you
like coffee? Or are you more into sweet tea,
southern style? Just curious.
1:43 PM - 22 Apr 2014
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YouTube @YouTube · Apr 21
On this day in 1947 a real wild child was born. Happy birthday, Iggy Pop.
goo.gl/w33TER
Mario Loweystro
@MarioLoweystro
@YouTube Oh man, right on! I ought to listen
to more Iggy and the Stooges. What's your
favorite album?
1:45 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@instagram Hey, I was trying to explain
Instagram to my family this weekend. How do
you explain that sharing photos quickly is fun?
1:48 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@twitter Hi Twitter! You excited about
summer? Or, in SF, is summer not such a big
deal?
1:49 PM - 22 Apr 2014
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CNN Breaking News @cnnbrk · Apr 22
“We’ll be here as long as it takes,” Obama said as he promised federal help to
landslide victims in Oso, WA. cnn.it/1rkKoBT
Mario Loweystro
@MarioLoweystro
@cnnbrk Well, it's a start, anyway. Scary
situation, eh? I used to live in Washington,
fearsome nature there. Ever been there?
6:15 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@twitter_es ¡Sí, soy nuevo! A Twitter, y a
español. ¿Quieres hablar conmigo para
practicar los dos?
6:17 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@facebook I do like Game of Thrones. The
books, I mean; I haven't seen the TV show
much. Are you a fan?
6:18 PM - 22 Apr 2014
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The Home Depot @HomeDepot · Apr 22
Have you purchased @CocaCola or @MakitaTools at THD recently? Enter your
receipt for a chance to win a trip to Brazil WinToBrazil.com
Mario Loweystro
@MarioLoweystro
@HomeDepot Nope! I'd love to go to Brazil,
though. Or Bolivia. Salar de Uyuni, y'know?
Where would you go if YOU won?
6:20 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@Kodak Rochester! One of my good friends
is from Rochester. I'm from Cleveland. Do you
guys feel rust belt pride too?
6:21 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@Starbucks Hi Paige, Archana, or Madeline.
Are you all in Seattle? I love Seattle in the
summer. Hope it warms up soon.
6:35 PM - 22 Apr 2014
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J.P. Morgan @jpmorgan · Apr 22
J.P. Morgan played an integral role in preserving the #NY & #NJ Palisades:
jpm.com/x/a/OZmcoOK #EarthDay
Mario Loweystro
@MarioLoweystro
@jpmorgan Hey, thanks! Great to help out
with local parks. I've never been there myself,
but I like parks. What's your favorite park?
6:42 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@generalelectric Haha I love your engineer
tweets. I was an engineer too, but a software
one. Can we still be friends?
6:45 PM - 22 Apr 2014
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Mario Loweystro
@MarioLoweystro
@exxonmobil Hey, what's your favorite book?
I was just reading some travel writing,
Thubron and Bryson. But I was curious, what
do you read?
6:46 PM - 22 Apr 2014
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Getting'Out'Of'My'Head'
'
I'was'nervous;'these'companies'were'tough'to'get'to'know!'It’s'as'if'I'were'invisible.'
I'figured'I'might'be'psyching'myself'out,'planning'the'conversations'too'much,'and'
that'I'should'just'go'with'my'gut'and'start'talking.'Eventually'I’d'meet'some'cool'
corporations.'

Whole Foods Market @WholeFoods · Apr 23
We've got recipes for eggs every way... Take a look! bit.ly/1l3f0YN #WFMdish
Mario Loweystro
@MarioLoweystro
@WholeFoods You weren't kidding. Even Sri
Lankan hoppers! Across the water, but I love
South Indian food. Do you like dosas and
idlis?
2:02 PM - 23 Apr 2014
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Honda @Honda · Apr 23
1 in 4 teens responds to a text while driving. Keep your #ThumbsUp. Don’t text
and drive. imgur.com/jRyjPS7 pic.twitter.com/IDnMvhxKQK
Mario Loweystro
@MarioLoweystro
@Honda Scary! As a bicyclist I'm always on
the lookout. Do you ever ride a bike?
2:03 PM - 23 Apr 2014
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E! Online @eonline · Apr 23
That throwback #eonlinechat was EVERYTHING. Thanks for joining us &
@enews! You know the drill: same time next Wednesday! xo
Mario Loweystro
@MarioLoweystro
@eonline Ha ha! I missed it. Maybe I'll join you
next Wednesday. Probably not, though, I got
stuff to do!
2:04 PM - 23 Apr 2014
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NASA @NASA · Apr 23
What will you click? Test website navigation for a redesigned NASA.gov:
blogs.nasa.gov/nasadotgov/?p=… pic.twitter.com/Cd5X3LQhTN
Mario Loweystro
@MarioLoweystro
@NASA I clicked the Image of the Day gallery.
Beautiful Guatemalan volcanos. I know y'all
like space, but I love beautiful Earth photos.
2:05 PM - 23 Apr 2014
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NASA @NASA · Apr 23
What will you click? Test website navigation for a redesigned NASA.gov:
blogs.nasa.gov/nasadotgov/?p=… pic.twitter.com/Cd5X3LQhTN
Mario Loweystro
@MarioLoweystro
@NASA Aww that guy's saying they faked the
Moon landing! That's not nice. It's one of your
best achievements! Don't worry, I believe you.
2:06 PM - 23 Apr 2014
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TIME.com @TIME · Apr 23
Obama's new pick for White House Counsel knows a few things about battling
with Congress ti.me/QFki18
Mario Loweystro
@MarioLoweystro
@TIME Always the battling. Can't we just get
along? I don't like conflict.
2:07 PM - 23 Apr 2014
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General Electric @generalelectric · Apr 23
How will an everyday object hold up to 150 mph of grit blasting? Reply with
"BLAST IT" to find out. #SpringBreakIt pic.twitter.com/CGfnrEqpue
Mario Loweystro
@MarioLoweystro
@generalelectric BLAST IT
2:07 PM - 23 Apr 2014
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How will an everyday object hold up to 150 mph of grit blasting? Reply with
"BLAST IT" to find out. #SpringBreakIt pic.twitter.com/CGfnrEqpue
Mario Loweystro
@MarioLoweystro
@generalelectric Aww, I thought I'd be first.
But still, you all are awesome. Like
Mythbusters but better!
2:08 PM - 23 Apr 2014
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National Geographic @NatGeo · Apr 23
What's making duck-like sounds in the ocean? on.natgeo.com/1hpOHGy
Mario Loweystro
@MarioLoweystro
@NatGeo Swimmers with duck calls! Ha ha!
Wouldn't that be funny if it were?
2:09 PM - 23 Apr 2014
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Mario Loweystro
@MarioLoweystro
@kfc That reminds me of @Oreo. You two
ever hang out and talk about a combo?
Double Stuf Down?
2:10 PM - 23 Apr 2014
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MTV @MTV · Apr 23
.@Echosmith is being featured in upcoming episodes of #Awkward, which
gives you even more reason to tune in: bit.ly/1f7tzdC
Mario Loweystro
@MarioLoweystro
@MTV What's Echosmith? What's Awkward?
Where am I? Is this a generational thing?
2:12 PM - 23 Apr 2014
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The New York Times @nytimes · Apr 23
Obama’s First Order of Business in Tokyo: Sushi From the Master
nyti.ms/1f7s6E7
Mario Loweystro
@MarioLoweystro
@nytimes Lucky guy! Wish I were POTUS so I
could dine so well. What's the best sushi
you've ever had?
2:13 PM - 23 Apr 2014
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UberFacts @UberFacts · Apr 23
Tickling was a form of torture used in ancient China on nobility because
recovery was quick and it left no mark.
Mario Loweystro
@MarioLoweystro
@UberFacts I'd heard that before, but is it
true? Citation needed!
2:14 PM - 23 Apr 2014
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Samsung USA @Samsungtweets · Apr 23
Congrats to @KirstenAlana for being named one of "20 Awesome Instagram
Travel Photographers You Need to Follow" smsn.us/60169vQg !
Mario Loweystro
@MarioLoweystro
@Samsungtweets Ooh, I love travel photos.
But why just congrats to her? Does she work
for Samsung?
2:15 PM - 23 Apr 2014
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E! News @ENews · Apr 23
#eonlinechat Q6: Which band or artist from the old days do you still rock out
to?
.@ENews Is "every boy band ever" an acceptable answer? #eonlinechat
Mario Loweystro
@MarioLoweystro
@eonline No! I want specifics. They're looking
to provoke a specific memory, not just "boy
bands were great." Who's your favorite?
2:16 PM - 23 Apr 2014
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NBA @NBA · Apr 23
The @MiamiHEAT look to take 2-0 lead, while the @Bobcats look to even it up -
#HEATvBOBCATS 7pm/et @NBAonTNT: on.nba.com/HEATvBOBCATS
Mario Loweystro
@MarioLoweystro
@NBA As a Clevelander I think I have to hate
the heat. Nah, I'm ready to put down
grudges. Let's move on. Plus my girlfriend
likes them.
2:18 PM - 23 Apr 2014
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Tide @tide · Apr 23
Switching to cold with Tide Coldwater Clean is a small change that can make a
big impact! #TurnToCold pic.twitter.com/lgPlK82YIt
Mario Loweystro
@MarioLoweystro
@tide Is that better than turning your
thermostat down one degree?
2:19 PM - 23 Apr 2014
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Chevron @Chevron · Apr 23
#Chevron CEO decries workforce needs in #Houston spr.ly/60139vll via
@HOUBizJournal
Mario Loweystro
@MarioLoweystro
@Chevron Interesting. What do you, dear
Chevron tweeter, think about this? And how
old are you?
2:20 PM - 23 Apr 2014
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UberFacts @UberFacts · Apr 23
There are spiders big enough to eat snakes in Australia.
Mario Loweystro
@MarioLoweystro
@UberFacts Scary! Glad you didn't include a
picture :O
2:21 PM - 23 Apr 2014
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Mario Loweystro
@MarioLoweystro
@WholeFoods Congrats! How did the
company decide to do that? Good investment
for the long term.
2:23 PM - 23 Apr 2014
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@MarioLoweystro It's really in line with our core values of caring and
supporting our environment whenever possible!
@WholeFoods Ooh, that implies sometimes it might not be possible! :) Did you
ever have a situation where that was the case? What did you do?
@MarioLoweystro Can't think of anything off the top of my head. We wrote our
core values so we would make sure to always keep them in mind!
@WholeFoods What ARE your core values?
@MarioLoweystro You can find them at bit.ly/PuHG0n
@WholeFoods Cool cool. Do they make you memorize them? :)

@MarioLoweystro haha no but everyone goes through a 2 days of training
when you start to learn all about the company, including core values!
@WholeFoods Haha cool. Do you enjoy working there? Are you always running
the Twitter account, or do you do other stuff too?
@MarioLoweystro Love it! Been with the company for 8 years and counting.
Yes, I'm the social moderator so on various channels!
@WholeFoods Nice, congrats! Hey, I've got to run now, but it's been good
talking to you. I'm Mario, what's your name?
@MarioLoweystro Nikki...have a great night!

#eonlinechat Q5: best song everrrr—what's your fave throwback jam?! ♫
Mario Loweystro
@MarioLoweystro
@eonline Once in a Lifetime by Talking Heads.
I might be the only one here. Wait- how did I
get here?
2:24 PM - 23 Apr 2014
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We usually test super materials with our drop weights.
Reply "SMASH IT" & we'll test something else. #SpringBreakIt
pic.twitter.com/EY5VzmAcHu
Mario Loweystro
@MarioLoweystro
@generalelectric SMASH IT. Do you smash
something else every time someone says
SMASH IT?
2:24 PM - 23 Apr 2014
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We usually test super materials with our drop weights.
Reply "SMASH IT" & we'll test something else. #SpringBreakIt
pic.twitter.com/EY5VzmAcHu
Mario Loweystro
@MarioLoweystro
@generalelectric SMASH IT. SMASH IT.
SMASH IT.
2:25 PM - 23 Apr 2014
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KFC @kfc · Apr 23
The best rides include snacks. #HowDoYouKFC pic.twitter.com/AmaIp3FfN7
Mario Loweystro
@MarioLoweystro
@kfc Yeah, bikes + KFC: my favorite! Except
KFC. Psych! Nah, it's cool, we're still friends.
2:26 PM - 23 Apr 2014
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Citi @Citi · Apr 23
Watch CEO Mike Corbat’s opening remarks at #Citi’s 2014 Annual Meeting,
which took place in St. Louis yesterday: on.citi.us/1ia0G02
Mario Loweystro
@MarioLoweystro
@Citi Haha it kind of looks like they're on
Jeopardy. Do you ever watch Jeopardy?
2:26 PM - 23 Apr 2014
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The New York Times @nytimes · Apr 23
New York City asserts confidently that crime has plummeted, but bloody
corners remain nyti.ms/1ifQaPN
Mario Loweystro
@MarioLoweystro
@nytimes As a wise man once said, if you
want peace, fight for justice.
2:27 PM - 23 Apr 2014
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Berkshire HathawayHS @BHHSRealEstate · Apr 23
Berkshire Hathaway HomeServices adds affiliates in Southwest Virginia:
goo.gl/wNlxpE (via @CNBC) pic.twitter.com/30Ivn8KR5r
Mario Loweystro
@MarioLoweystro
@BHHSRealEstate Imagine buying a house
from Berkshire Hathaway. That'd have to be
some nice houses you're selling!
2:28 PM - 23 Apr 2014
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Chevron @Chevron · Apr 23
Thanks for the mentions and retweets: @WriteEditRepeat @EALipscomb
@gbceducation @vincebertram @OSUmom19 @AHS_News
Mario Loweystro
@MarioLoweystro
@Chevron I'll mention you too! I always like
stopping for gas at Chevron.
2:29 PM - 23 Apr 2014
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MTV @MTV · Apr 23
Have a question for @steveaoki? Ask it using #AokiMTV! He'll be stopping by to
take over our Vine later today.
Mario Loweystro
@MarioLoweystro
@MTV #AokiMTV What's your favorite
breakfast cereal?
2:30 PM - 23 Apr 2014
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#eonlinechat Q3: We ate a LOT of weird stuff as kids—what was your fave
snack back in the day?!
Mario Loweystro
@MarioLoweystro
@eonline Those little wax soda bottles
probably. Or Pop Rocks. What weird stuff!
2:30 PM - 23 Apr 2014
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TIME.com @TIME · Apr 23
If sales are any indication, Scotch is more popular worldwide than ever before
ti.me/QFkUUo
Mario Loweystro
@MarioLoweystro
@TIME Nothing like a good single malt. I like
Lagavulin. What's your favorite?
2:31 PM - 23 Apr 2014
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Walmart @Walmart · Apr 23
Something comfortable, functional and stylish for your adorable #pet.
pic.twitter.com/GNPXeoEOcK
Mario Loweystro
@MarioLoweystro
@Walmart Haha, I don't have any pets! And if
I did, it'd be a hedgehog, and that wouldn't
work. Do you have any pets?
2:32 PM - 23 Apr 2014
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CNN Breaking News @cnnbrk · Apr 23
Jodie Foster married her girlfriend Alexandra Hedison over the weekend,
Foster's rep said. cnn.it/RMDdbp pic.twitter.com/uJQ6e1SYX1
Mario Loweystro
@MarioLoweystro
@cnnbrk Awesome! Congrats to them both.
Thanks for keeping us posted on important
news.
2:32 PM - 23 Apr 2014
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BBC News (World) @BBCWorld · Apr 23
Actress Jodie Foster marries girlfriend Alexandra Hedison bbc.in/1hkTXjf
pic.twitter.com/KwwOBHHPh1
Mario Loweystro
@MarioLoweystro
@BBCWorld Oh, @cnnbrk got this news to
me first, just before you! You're pretty close
though!
2:33 PM - 23 Apr 2014
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ESPN @espn · Apr 23
Our updated Champions League title odds will make Real Madrid fans really
happy. (via @ESPNFC) pic.twitter.com/Sh6vdW9NKi
Mario Loweystro
@MarioLoweystro
@espn Whoa! Who are you rooting for?
2:34 PM - 23 Apr 2014
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Citi @Citi · Apr 23
MT: @VeteransonWS presents $1 million to @Stand4Heroes to support
returning US Service Members: on.citi.us/1rm5QbC
Mario Loweystro
@MarioLoweystro
@Citi Good for them. It's important to support
veterans.
2:35 PM - 23 Apr 2014
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NYLON Guys Magazine @NYLONGuysMag · Apr 23
We have all of the @Oreo secrets in our possession- let the #OreoSnackHacks
begin!! instagram.com/p/nJFohpG4tE/
Oreo Cookie @Oreo · Apr 23
.@NYLONGuysMag Not so fast. With a snack this fine, we always back that
hack up. But file your #OreoSnackHacks here: oreo.ly/1n1b90q
Mario Loweystro
@MarioLoweystro
@Oreo Pull it apart, put some @kfc chicken in
the middle, you get the best of both worlds!
Gotta love it!
2:36 PM - 23 Apr 2014
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CNN en Español @CNNEE · Apr 23
Mira los 5 videos virales del día: cnn.it/1k7muc5
Mario Loweystro
@MarioLoweystro
@CNNEE No quiero mirar videos sin saber lo
que cubran. De qué son estos videos?
2:37 PM - 23 Apr 2014
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NFL @nfl · Apr 23
Peyton vs. Brady??
Oh yeah. It's coming...
SOON: on.nfl.com/1mAARGI
Less than 3 hours to #NFLSchedule release!
Mario Loweystro
@MarioLoweystro
@nfl Peyton all the way. I wonder which one
of them is better at Scrabble.
2:38 PM - 23 Apr 2014
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MSA @MSAsafety · Apr 24
@MarioLoweystro Thanks for the follow!
Mario Loweystro
@MarioLoweystro
FAVORITE
1
@MSAsafety Sure! Thanks for keeping people
safe. Nice photos of old air masks, btw.
Reminds me of that Doctor Who episode, did
you see that?
10:54 AM - 24 Apr 2014
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MSA @MSAsafety · Apr 24
@MarioLoweystro For sure!
@MSAsafety Haha... course, your work is a lot less creepy :) How long have
you been there?
@MSAsafety Hi MSA! I was thinking about air masks, and I thought you might
like this cool air quality project. gasp-pgh.org/projects/bam/

Talking(To(The(Wallflowers(
(
Still,(hardly(anyone(paid(any(attention(to(me.(I(wondered(if(I(was(going(about(this(all(
wrong.(The(popular(corporations(already(had(tons(of(followers,(so(they(had(no(time(
to(talk(to(me.(Instead(of(trying(to(jump(into(the(circle(of(the(most(popular(
companies,(maybe(I(should(talk(with(the(ones(that(didn’t(get(any(attention.(To(figure(
out(who(those(were,(I(figured(I’d(start(with(local(corporations,(so(based(on(a(list(of(
Pittsburgh(corporations(from(Wikipedia,(I(started(following(these(accounts:(
(
@Alcoa(
@AEO(
@ANSYS_Inc(
@AtlasEnergyInst(
@blackbox_ns(
@Consol_Energy(
@DICKS(
@DynaVoxTech(
@federatednews(
@GNCLiveWell(
@hff(
@Huntington_Bank(
@Kennametal(
@LBFosterMH(
@Mastech(
@MBakerCorp(
@MSASafety((
@MylanNews(
@NovaChemicals(
@PNCNews((
@PPGIndustries(
@RTIIntlMetals(
@rue21(
@Tollgrade(
@U_S_Steel(
@WESCODist(
@WECNuclear(

Alcoa Inc. @Alcoa · Apr 24
Congrats to @Boeing on 8,000th 737. Proud that Alcoa technology helps
world's best-selling plane soar to new heights. pic.twitter.com/KOB6hvdgcK
Mario Loweystro
@MarioLoweystro
@Alcoa Wow, congrats! Helping us fly. What
parts does Alcoa make?
11:01 AM - 24 Apr 2014
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American Eagle @AEO · Apr 24
The Colorblocked trend is here to stay! Check out the blog for outfit
inspiration: on.ae.com/1iR58AF pic.twitter.com/JcGrYE6Ctp
Mario Loweystro
@MarioLoweystro
@AEO What does Colorblocked mean? Is it
like solid blocks of the same color?
11:03 AM - 24 Apr 2014
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@MarioLoweystro You'll have to click through to our blog to find out! ;)
@AEO Hah, fair enough! Hmm... 2 or more bright solid colors, huh? Does it
matter which colors?
@MarioLoweystro Nope! Whatever colors you're feelin' that day :)
@AEO Okay. I've got to get some brighter colors anyway, I've got all browns
and grays. What do you recommend?

Mario Loweystro
@MarioLoweystro
@WholeFoods Hey! I just got some great
greens and bread from WF Pittsburgh
yesterday. Delicious, as always.
11:06 AM - 24 Apr 2014
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@MarioLoweystro That is great to hear. Enjoy!
@WholeFoods Thanks! I love how you collaborated with Mediterra Bakery
here. They make good bread, and I love to support local businesses!

ANSYS, Inc. @ANSYS_Inc · Apr 24
The seven Ps of product development buff.ly/1f2Yrfx
Mario Loweystro
@MarioLoweystro
FAVORITE
1
@ANSYS_Inc Wait, let me guess: Product,
Process, Performance, Personality, Price,
Preference, and... Papayas?
11:07 AM - 24 Apr 2014
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The seven Ps of product development buff.ly/1f2Yrfx
Mario Loweystro
@MarioLoweystro
FAVORITE
1
@ANSYS_Inc Dang, I was way off! I was
thinking aspects of the product, this article is
about the process more! Still, nice share.
11:09 AM - 24 Apr 2014
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Atlas Energy @AtlasEnergyInst · Apr 24
One of our latest 4Kw quality solar pv installs. Call us for a free quote on 0800
014 7750 @Purpledognet @Bizitalk pic.twitter.com/qV7jCOZycX
Mario Loweystro
@MarioLoweystro
@AtlasEnergyInst Looking awesome! Wish I
could afford solar panels. Got to go green,
you know?
11:10 AM - 24 Apr 2014
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Black Box Corp. @blackbox_ns · Apr 21
See our iPad, Chromebook, Tablet and Laptop Carts for education at
#NCEA14 in Pittsburgh this Tuesday - Thursday booth 1335. @NCEATALK
Mario Loweystro
@MarioLoweystro
@blackbox_ns Lots of choices for the
classroom, eh? I like my laptop, but I liked the
Chromebook too. What's your favorite?
11:11 AM - 24 Apr 2014
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CONSOL Energy, Inc. @CONSOL_Energy · Apr 18
Yesterday, we commemorated our 150th anniversary by ringing the closing
bell at the @NYSEEuronext bit.ly/1tiufkt
Mario Loweystro
@MarioLoweystro
@CONSOL_Energy Congrats! What does
CONSOL stand for, by the way? Is it an
acronym?
11:12 AM - 24 Apr 2014
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CONSOL Energy, Inc. @CONSOL_Energy · Apr 24
@MarioLoweystro Thank you! and CONSOL is short for Consolidation.. Began
operations in 1864 as Consolidation Coal Co.
bit.ly/1mJqPFY
@CONSOL_Energy Wow! Quite a history. How long have you been working
there?

Dick'sSportingGoods @DICKS · Apr 24
Long after the ice melts the game goes on. Get all your roller hockey
equipment in one place: dsg.com/B9K pic.twitter.com/m0e365MH2V
Mario Loweystro
@MarioLoweystro
@DICKS Haha, I could never get the hang of
those. Were you ever into rollerblading? (do
they still call it that?)
11:12 AM - 24 Apr 2014
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DynaVox @DynaVoxTech · Apr 22
Andy is a retired meteorologist, has Parkinson's disease & uses the DynaVox
T10. This is his success story! goo.gl/RLs1NO
Mario Loweystro
@MarioLoweystro
@DynaVoxTech Wow, great story! I've never
used your tools but they look like fun, even if
you don't need them. Can I demo them
anywhere?
11:19 AM - 24 Apr 2014
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DynaVox @DynaVoxTech · Apr 25
Thanks @MarioLoweystro! Click here for upcoming events in your area.
goo.gl/XH17cv There aren't any scheduled now, but check back.
@DynaVoxTech Good deal! Is that your team in the photo there? What's the
dog's name?

Federated Investors @federatednews · Apr 21
Federated SVP of Alts/Managed Risk, Michael Dieschbourg's first “Risk
Monitor” commentary: fii.info/1jZP8f9
Mario Loweystro
@MarioLoweystro
@federatednews I love your feed, but I don't
think I understand most of it. Do you ever get
tired of talking finance?
11:20 AM - 24 Apr 2014
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GNC @GNCLiveWell · Apr 24
Hi @JamesRandalll_ These containers are filled by weight. Container needs to
be larger than fill because of splashback when filled!
Mario Loweystro
@MarioLoweystro
@GNCLiveWell Oh right, that's smart. Plus,
it's a mess to clean up. Did you ever spill
whey protein?
11:21 AM - 24 Apr 2014
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Mario Loweystro
@MarioLoweystro
@hff Hey, I'd heard you were based in
Pittsburgh, but it looks like you're nationwide.
Is it just a local branch there?
11:23 AM - 24 Apr 2014
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HFF @hff · Apr 24
@MarioLoweystro We have 22 offices across the country. Pittsburgh is one of
our key locations. We love the 'Burgh!
@hff Cool! Well, the 'Burgh loves you too. Are you rooting for the Pens?
HFF @hff · Apr 24
@MarioLoweystro We bleed Black and Gold. #CityofChampions
#TitleTownUSA
@hff Yeah! Ever been to Primanti Bros?
HFF @hff · Apr 24
@MarioLoweystro We like anything on soft white bread with a fistful of coleslaw
and fresh handcut fries (possibly w/ a fried egg too)
@hff Yeah weird Pittsburgh stuff! How about Penn Mac or Tazza D'Oro?

Huntington Bank @Huntington_Bank · Apr 23
Columbus loves the Pens…when they're green. Go Jackets! #CBJ #BattleOn
pic.twitter.com/BKnY6VKXes
Mario Loweystro
@MarioLoweystro
@Huntington_Bank Oh snap! Go Pens! How
are you feeling about game 5?
11:25 AM - 24 Apr 2014
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@MarioLoweystro After last night’s game, CBJ fans are pretty pumped up for
game 5! It’s been a great series!
@Huntington_Bank Haha... well, @hff is on my side, anyway :) Good luck to
both teams!
@Huntington_Bank By the way, ever been to Huntington Beach in Cleveland?
Growing up, I always thought it was named after you! Is it?
@MarioLoweystro No, it's not named after us. It sure is a nice area though!
@Huntington_Bank Yeah! As long as Lake Erie's clean enough for swimming.
Ever been there in the winter? Frozen lake is pretty cool.

@MarioLoweystro We bet it is! Thanks for the tip!
@Huntington_Bank Sure thing! If you need any more Cleveland tips, drop me a
line.
@Huntington_Bank Hey Huntington! I'm in Toronto now, do you know any good
parks or natural spots there?
Huntington Bank @Huntington_Bank · May 1
@MarioLoweystro Toronto is a bit outside of our footprint, but we bet you could
find some great options here: ow.ly/wn8wC
@Huntington_Bank Fair enough. Oh yeah, international banking must be tough,
right?

Social Team @ KMT @Kennametal · Apr 24
Here's some quick tips to help settle you in on your next job interview!
ow.ly/vZduJ
Mario Loweystro
@MarioLoweystro
@Kennametal Nice, good call! Especially "Be
yourself and be positive." What's your favorite
interview tip?
11:28 AM - 24 Apr 2014
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@MarioLoweystro Thanks so much for your comment and visiting our Blog!
Have a great Friday!
@Kennametal That's not an interview tip! :) Maybe you're tired of interviews.
What's your favorite metal?
@MarioLoweystro Thanks for asking & Sry for not answering the 1st time - Our
fav tip - Stay "connected" of course! Fav Metals? Ti & W!
@Kennametal Ooh nice, I dig titanium and tungsten too. Also just steel, for bike
frames. Do you ever ride bikes?
@MarioLoweystro Do we ever... Check out this story of a 103 mi ride KMT
employees and customers just recently made! ow.ly/wl3Pa

@Kennametal Awesome! I rode a century once, but it was super tough. Are
Lance and Shon on twitter?
Mario Loweystro @MarioLoweystro · 20s
@Kennametal Hey Kennametal, been doing any more biking? The weather is
perfect for it!

Mario Loweystro
@MarioLoweystro
@LBFosterMH Hi LB Foster, how's it going?
Just dropping you a line from across the
pond.
11:34 AM - 24 Apr 2014
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Mastech Inc. @Mastech · Apr 21
Dusting off that resume? Use this easy trick to avoid "fluff" linkd.in/1f8vLuS
#MotivationMonday
Mario Loweystro
@MarioLoweystro
@Mastech Definitely. I particularly hate
"rockstar", "ninja", etc. What's your biggest
resume pet peeve?
11:36 AM - 24 Apr 2014
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Mastech Inc. @Mastech · Apr 24
@MarioLoweystro agreed! "Guru" is particularly cringe-worthy.
@Mastech Oh, so I shouldn't send you my "social media guru" resume? Haha
just kidding. I like my job now anyway. How do you like yours?
@Mastech Sorry if I got too personal. I guess maybe you can't talk about your
job publicly. You can DM me if you want, I won't tell :)
@Mastech Anyway, I like your tip today too. I love working in coffee shops,
there's something about that atmosphere that really works.

Mario Loweystro
@MarioLoweystro
@MBakerCorp Great! Got to get folks started
in engineering early. How did you get started
in engineering?
11:40 AM - 24 Apr 2014
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Drew Armstrong @ArmstrongDrew · Apr 21
Looks like @MylanNews has been hacked...
Mylan @MylanNews · Apr 21
Thanks @ArmstrongDrew! We were hacked and have deleted our last tweet
Mario Loweystro
@MarioLoweystro
@MylanNews Haha, well I missed it anyway.
What did they say? (glad you got your
account back!)
11:41 AM - 24 Apr 2014
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NOVA Chemicals @NOVAChemicals · Apr 8
John Hotz, VP of Corp. Strategy talks energy innovation @CanadaPGH
pic.twitter.com/LbIh1z0Odr
Mario Loweystro
@MarioLoweystro
@NOVAChemicals Nice! I'm going to Canada
next week. Wait, are you based there or near
Pittsburgh?
11:43 AM - 24 Apr 2014
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PNC News @PNCNews · Apr 24
Since 2009, PNC has reduced its paper usage per employee by 36% and its
total paper usage by 37.5%! #csr pic.twitter.com/8YrdWFED0Z
Mario Loweystro
@MarioLoweystro
@PNCNews Hey, great! Happy Earth day.
Why are some numbers blue and some
orange?
11:50 AM - 24 Apr 2014
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PPG Industries @PPGIndustries · Apr 23
RT @jpmontoya: My car for the weekend.
I look good in blue!!!! @PPGIndustries pic.twitter.com/p9mwIAn5i0
@PPGRefinish_NA
Mario Loweystro
@MarioLoweystro
@PPGIndustries Whoa, nice! Are you a racing
fan?
11:53 AM - 24 Apr 2014
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Mario Loweystro
@MarioLoweystro
@RTIIntlMetals Hi RTI! When you say you
work with titanium, do people say "like
Wolverine?"
11:54 AM - 24 Apr 2014
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rue21 @rue21 · Apr 23
What's hot on #rue21 .com? Browse our best sellers! #rue21trending
Girls: goo.gl/Y185k3
Guys: goo.gl/yCfFiz
Mario Loweystro
@MarioLoweystro
@rue21 Huh. Why all the tanks? I'm not a fan.
Those drawstring shorts are cool though. Do
they come in different colors?
12:19 PM - 24 Apr 2014
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@MarioLoweystro We love tanks, but we offer lots more options than that!
Those shorts come in more colors too rue21.com/store/jump/cat…
@rue21 Ooh, I like those red ones. Or Charcoal Aztec! Might be too loud
though. Do you think those would be "business casual"?
@MarioLoweystro Hmm you could probably pull it off if you paired it with a nice
button down like this one! rue21.com/store/jump/pro…
@rue21 I get it. Pretty classy and plain, but with the fun shorts. Do you guys
dress business casual at work?

@rue21 Talked to my boss and he said shorts aren't "business casual." Any
similar pants you'd recommend?
@MarioLoweystro No prob! We have a lot of pants options that will work better
for you. Check them out here: rue21.com/store/jump/cat…
@rue21 Cool! They're all so skinny though. Are roomier pants "out"?
@rue21 Do you have any pants that are not so skinny? Or is that what's in style
now?

Mario Loweystro
@MarioLoweystro
@Tollgrade Hi Tollgrade! Smart grid is the
future, and you all are at the forefront of it.
How's everything going?
12:42 PM - 24 Apr 2014
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Mario Loweystro
@MarioLoweystro
@U_S_Steel All this time I had the US Steel
tower and the PPG tower confused. I still like
your tower though. Do you work there?
12:55 PM - 24 Apr 2014
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WESCO Distribution @WESCODist · Apr 24
Tune into @ESPNEWS to cheer @tydillon and @RCRracing in the WESCO #3
Chevrolet Camaro Friday, April 25 at 7:00 pm EST #NASCAR
Mario Loweystro
@MarioLoweystro
@WESCODist Cool, good luck! I've never
seen a NASCAR race. Have you done this for
many years?
12:56 PM - 24 Apr 2014
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WESCO Distribution @WESCODist · Apr 30
@MarioLoweystro Thank you for your support, we have been involved in
#NASCAR with @TyDillon @RCRRacing for 3 years.
@WESCODist Cool! What's the most fun part of watching @tydillon race?

Westinghouse Nuclear @WECNuclear · Apr 22
#EarthDay Fact: It’s just steam. And lots of clean electricity. #Westinghouse
#nuclear pic.twitter.com/KgrnYBXTN5
Mario Loweystro
@MarioLoweystro
@WECNuclear Yeah! I think we ought to build
more nuclear. Behind you all the way. I'd help
if I could.
1:00 PM - 24 Apr 2014
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Hanging&Out&With&My&New&Friends&
&
Turns&out&talking&with&the&lonely&corporations&started&working,&and&I&made&a&bunch&
of&new&friends.&Over&the&next&few&days,&I&talked&to&some&new&ones&and&kept&in&touch&
with&old&ones,&to&try&to&develop&these&relationships&further.&I&hope&to&continue&to&
keep&in&touch&with&all&these&new&friends!&

NYT Opinion @nytopinion · Apr 25
Hey, talk to a stranger. It *will* brighten your day. nyti.ms/1fdW8pZ
Mario Loweystro
@MarioLoweystro
FAVORITE
1
@nytopinion @nytimes Sounds good! Want to
talk to me? I'm Mario, I'm from Pittsburgh.
What's your name?
12:05 PM - 25 Apr 2014
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3D-Printed Drone Flies High buff.ly/1jYChZa
Mario Loweystro
@MarioLoweystro
@ANSYS_Inc So... it's flying over Colorado or
Washington? :)
12:06 PM - 25 Apr 2014
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Mario Loweystro
@MarioLoweystro
FAVORITE
1
Looking forward to the Pens game tomorrow!
So is @hff, I know... look out
@Huntington_Bank, we're bringing our A
game!
12:20 PM - 25 Apr 2014
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Berkshire HathawayHS @BHHSRealEstate · Apr 25
Selfies as a viable business tool (via @Inc): ow.ly/waQ5I What do you think?
Mario Loweystro
@MarioLoweystro
@BHHSRealEstate I think it could work, but it
could be cheesy. Have you ever tried this
yourself?
1:32 PM - 25 Apr 2014
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PNC News @PNCNews · Apr 25
In 2013, #PNC employees volunteered more than 94,000 hours in support of
#EarlyChildhoodEducation. #csr bit.ly/1k2Inrt
Mario Loweystro
@MarioLoweystro
@PNCNews Was it 11 employees
volunteering 24/7? :)
1:38 PM - 25 Apr 2014
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Mario Loweystro
@MarioLoweystro
@DeerAntlerGNC Wow, Deer Antler Spray
sounds great! I heard it makes you smarter
too, is that true?
1:52 PM - 29 Apr 2014
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Tesco Food @TescoFood · Apr 29
#RandomQuestion - which type of cheese is your dairy queen?
Mario Loweystro
@MarioLoweystro
@TescoFood Manchego! Love the Spanish
sheep cheese. Do you carry it?
12:17 PM - 30 Apr 2014
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Tesco Food @TescoFood · Feb 16
#RandomQuestion. What do you eat with your bangers and mash? Mustard,
ketchup or something else? pic.twitter.com/GcRyKHWuav
Mario Loweystro
@MarioLoweystro
@TescoFood Greens! Something healthy like
brussels sprouts.
12:21 PM - 30 Apr 2014
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Tesco Food @TescoFood · Mar 4
#RandomQuestion: Chocolate and banana, maple syrup, ham ... What's your
No 1 favourite #Pancake filling? pic.twitter.com/f7rG8ddgzJ
Mario Loweystro
@MarioLoweystro
@TescoFood Aw, I don't know. What do you
recommend?
12:22 PM - 30 Apr 2014
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whore @walk1ngtr4vesty · Sep 15
@Tesco what do you think of potatoes?
Tesco @Tesco · Sep 15
@c4valier_youth_ They are quite nice I guess #RandomQuestion
Mario Loweystro
@MarioLoweystro
@Tesco I like them pretty okay too! Not my
favorite, but not bad.
12:23 PM - 30 Apr 2014
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Tesco @Tesco · Apr 30
@MarioLoweystro What type though? #ThereCanBeOnlyOne #Rooster
#MarisPiper #KingEdward #Charlotte
@Tesco German Butterball! What's yours?
@MarioLoweystro Jersey Royal new potatoes. Boiled with a touch of salt, fresh
mint and then a knob of butter melted on top. #Drooling
@Tesco Sounds great! I'll have to try it. Grab a napkin for your drool though.
What kind of napkins do you recommend?
@MarioLoweystro Anything with a bit of colour to them will do :D

@Tesco Helps you throw a nice dinner party! I'd like to throw one but it's
always a lot of work. Got any tips to make it easier?
Tesco @Tesco · May 1
@MarioLoweystro (Order takeout and pretend you made it.) #Shhhh
@Tesco Haha yesss! Indian food works especially well, it reheats nicely. (but
you can't order too many things or it'll be obvious!)
@Tesco What's your favorite kind of takeout?
@MarioLoweystro Now that's a tough one, so many to choose from. #Thinking
@Tesco Fair enough. I'll give you some time to think, I'm heading to lunch. By
the way, I'm Mario, what's your name?
@MarioLoweystro Hello Mario, my name is Tesco :P #StillThinking
#CheekyChinese or #PerfectPizza?
@Tesco Really? Behind the @Tesco is a person named Tesco? I guess that
explains the name. :P
@MarioLoweystro Well, I have lots of name. Vince is my favorite. It means
victory in Latin ;) #TescoVinceFTW
@Tesco Cool! Good to meet you, Vince (and friends). My name doesn't mean
much. Besides a video game dude. Got made fun of a lot for that :(

@MarioLoweystro You're speaking to #TescoGab now :-) That's not nice,
Mario is a wonderful name! They were definitely just jealous.
@Tesco Aw, thanks! Gab is a good name too. I guess people could compare
you to @realgiftofgab ... but he's pretty awesome too.

Mario Loweystro
@MarioLoweystro
@WholeFoods Hey, I'm in Toronto, and saw a
future Whole Foods site. Excited for you!
How's your Thursday going?
7:18 AM - 1 May 2014
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Whole Foods Market @WholeFoods · May 1
@MarioLoweystro We have a couple planned for Toronto...and I'm doing great
so far, how are you?
@WholeFoods Pretty well! Got some great coffee from @ThorEspressoBar, at a
conference now. Weather's cloudy but not bad. How about there?
@MarioLoweystro Not too shabby...kind of chilly this morning which is a nice
break from our 90 degree weather we've been having!
@WholeFoods Oh right! You all are in Austin, right?
@MarioLoweystro YUP!
@WholeFoods Awesome! Well, enjoy it. I've got to go for lunch now. Is this still
Nikki?

@MarioLoweystro It is...have a great lunch!
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Deer Antler Spray @DeerAntlerGNC · May 1
Get 2 Bottles or More and enjoy FREE Shipping. #workouttips #energy #libido
Mario Loweystro
@MarioLoweystro
@DeerAntlerGNC Hey, I'm curious why you
followed me. What's the deal with Deer Antler
Spray?
8:36 AM - 1 May 2014
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JetBlue Airways @JetBlue · Apr 30
When you commit a parallel parking fail do you keep trying or drive away?
#ShoosView bit.ly/JBSBEV5
Mario Loweystro
@MarioLoweystro
@JetBlue I drive off pretty fast, don't want to
keep people waiting! How about you?
8:41 AM - 1 May 2014
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JetBlue Airways @JetBlue · May 1
@MarioLoweystro We don't fit in most parking spaces. Those pesky wings
always get us! ;) #JustKeepFlying
@JetBlue Hahaha good one!

Zappos @zappos · Apr 30
No one looks or feels attractive when angry. ― Allan Lokos #keepitlight
Mario Loweystro
@MarioLoweystro
FAVORITE
1
@zappos But sometimes people are correct
when angry! Just being always happy is too
simple, don't you think?
8:43 AM - 1 May 2014
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Zappos @zappos · May 1
@MarioLoweystro Always being happy takes effort. Anger is what can come
too easily. #keepitlight :)
@zappos You are wise. How do you maintain your calm while rushing to
deliver shoes and clothes?
Zappos @zappos · May 1
@MarioLoweystro Delivering shoes and clothes fast makes everyone happy! :D
@zappos Really? Nice. How do you know? Do you survey your employees?
Zappos.com @Zappos_Service · May 1
@MarioLoweystro @zappos We give them happy pills ;o)

@Zappos_Service @zappos The truth comes out! Can you send me some? :D
Zappos.com @Zappos_Service · May 1
@zappos @MarioLoweystro LOL!!!
£isa £ynn @Lisalynn2000 · May 1
@zappos @MarioLoweystro Happy pills are in every one of my #Zappos boxes
@Lisalynn2000 @zappos Dang, I must be doing it wrong! What coupon code
are you using?
£isa £ynn @Lisalynn2000 · May 3
@MarioLoweystro Top secret...

Dell @Dell · Apr 30
.@Nebula is a leading pioneer in cloud computing. We're proud to be part of
their story: del.ly/6017i8RS #domore
Mario Loweystro
@MarioLoweystro
@Dell I personally prefer clown computing.
8:44 AM - 1 May 2014
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Dell @Dell · May 1
@MarioLoweystro - Because you can fit so many into such a small form
factor? ;-)
@Dell :) Where is your data? I don't know. The clown nose.
@Dell because you can juggle all sorts of data!
@Dell because they always send email attachments with the proper MIME
type!
@Dell Okay, I'm spent. Your turn!

HSBC Press Office @HSBC_Press · Apr 24
What's your take on life abroad? Tell us what you think in our global survey of
expats bit.ly/1jG9XcL #EESurvey14
Mario Loweystro
@MarioLoweystro
@HSBC_Press I quite liked it! It's good to get
multiple perspectives on life. Have you ever
lived abroad?
8:45 AM - 1 May 2014
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Shell @Shell · Apr 29
Watch Shell CFO Simon Henry comment on the Q1 2014 results: po.st/lH1jI2
#shellresults
Mario Loweystro
@MarioLoweystro
@Shell So much talk about money. Do you
have any hobbies or things you do for fun?
8:50 AM - 1 May 2014
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MTV @MTV · May 1
Still awake? Want a burger? Same. Time to go to Fast Food Heights:
youtube.com/watch?v=kmx8FX… @MTVother
Mario Loweystro
@MarioLoweystro
@MTV I am still awake but I would not like a
burger. I don't like burgers really. Well, they're
fine.
8:53 AM - 1 May 2014
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JetBlue Airways @JetBlue · Apr 27
Last week we brought 10 tons of humanitarian aid to Haiti, and spent time in
the benefiting communities. vimeo.com/92977684
Mario Loweystro
@MarioLoweystro
@JetBlue I like your jokes, but do you ever
worry that air-dropping goods is kind of a
colonial savior kind of thing, or PR stunt?
9:11 AM - 1 May 2014
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Wells Fargo @WellsFargo · May 1
Want to restore a car, or buy a new one? Learn how to make your goals a
financial priority: spr.ly/60139vql
Mario Loweystro
@MarioLoweystro
@WellsFargo Nope! I prefer to avoid buying
cars; saves a lot of money. Do you ever bike?
9:21 AM - 1 May 2014
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Try$It$Yourself$
$
You$can$get$to$know$some$corporations$too!$Use$your$own$Twitter$account,$or$you$
can$borrow$@MarioLoweystro$if$you’d$like.$If$you$need$more$tips$on$how$to$do$it,$
check$out$Public$Relations$D$A$Practical$Guide.$

More%about%Mario%
%
%
%
%
%
My%alter%ego%for%this%experiment%was%Mario%Loweystro.%I%wanted%this%character%to%be%
fake,%to%avoid%any%biases%based%on%pre>existing%identity,%and%because%preliminary%
experiments%showed%I%was%no%more%likely%to%get%replies%with%a%pre>existing%account%
than%with%a%new%one.%However,%I%wanted%him%to%be%realistic;%I%wanted%to%make%sure%
my%new%friends%knew%I%was%not%a%bot.%
%
To%give%him%some%backstory,%I%mostly%used%my%history,%identity,%and%interests%(and%
picture).%A%total%blank%slate%would%be%uninteresting%and%would%limit%conversation.%
However,%the%real%Dan%would%never%tweet%at%corporations,%so%I%had%to%lower%my%
guard%a%bit.%As%a%result,%the%Mario%who%tweets%here%is%a%slightly%more%naïve,%wide>
eyed%version%of%myself.%
%
The%name%Mario%Loweystro%comes%from%high%school.%Some%friends%and%I%decided%that%
it%was%the%most%realistic>sounding%fake%name%we%could%come%up%with.%

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