The document summarizes the findings of a questionnaire about music magazine preferences administered to 5 females and 5 males aged 16-21. The key findings were that rock music was the most popular genre, most respondents never buy music magazines, the maximum most would pay is £4, and pictures and colors are important for attracting buyers.
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Music Magazines - Understanding Preferences
1. Music Magazine Questionnaire Analysis
For my research, I created a questionnaire about music and music magazines. I asked 5
females and 5 males to fill my questionnaire out, in which they were all 16-21 years old, as I
asked people around college. I did this to find out what sort of things I need to consider
when it comes to designing my front cover and double page spread, e.g.: colours and
pictures.
Genre of Music
POP
ROCK
DANCE
RNB
METAL
The first question I asked was ‘What genres of music do you listen to?’ My findings
show that the most popular genre of music listened to by 16-21 year olds is Rock, as 8
out of the 10 people I asked like rock music. There were also 5 people that like pop
music, which is usually the most common genre of music. There are 3 people that like
R n B music, and 2 people that like metal and dance music.
2. How Often Do You Buy Music Magazine?
Never
Once A Year
Once A Month
Once A Week
The second question I asked people was ‘How often do you buy music magazines?’ My
findings show that the majority of people I asked never buy music magazines. This
suggests that magazines are a dying media, and that I will have to make my magazine
more appealing. There are very little people that buy a magazine once a week; this could
be a result of the price.
What is the maximum amount you would
pay for a magazine?
£0
£2
£3
£4
I then asked ‘What is the maximum amount you would pay for a magazine?’ If
people do buy magazines, the majority of them would pay up to £4, however 4 out
of the 10 people I asked would not pay at all for a magazine. This suggests that a lot
of teenagers nowadays prefer not to buy magazines, as they can just read them for
free on the internet or portable devices.
3. What music magazine do you buy?
Kerrang
NME
None
The next question I asked was ‘What magazine do you buy?’ Half of the 10 people I
asked stated that they buy Kerrang magazine, which could influence me when it
comes to designing my magazine.
What makes you buy a magazine?
Pictures
Colours
Main Article
Free Gift
Nothing (Don't buy)