Presented by Now Creative Group as part of #TrainingTuesday, a free event at Now Common.

2. Facebook Advertising
How to Reach the Masses
and Target Your Audience

3. Presented by
Daniel Francavilla & Ali Hanif
#TrainingTuesday
Now Common
July 2016

4. Facebook
doesn’t have to
be complicated
or expensive.
It’s a powerful tool for your
business.

5. Supporting your
business goals.
(First, you need some specific
goals).

6. Goals e.g.
• Drive visitors to your website
• Downloading your App or eBook
• Like or comment on your Page
• Get people to your event or store

7. Goals to get people to
• Talk about your Page and posts
• Connect with your business on Facebook
• Go to your website
• Shop or take action on your website
• Install or use your app
• Shop in your store
• Invite others to your events
• Redeem offers

8. Choosing your
audience.
Based on your target
market/ideal customer.

9. Who should see your ad?
• Location
• Demographics (age, gender and more)
• Interests (activities, hobbies and more)
• What they buy online and offline
• Many other categories

10. Where should they see it?

11. Measuring
success.
Tracking details of your ad
and post performance

12. Page Insights to see
• How many people like your Page and the
amount of new likes.
• How many people saw your Page and
your posts.
• How many people clicked, liked,
commented on or shared your Page or
posts.

13. Page Insights to see
• Likes
• Reach
• Page Views
• Posts
• People

14. Ads Reporting to see
• Dashboard displays the type of ad you’re
running, the schedule and the amount
you’ve $pent on your ad.
• A view of how many people saw your ad
and engaged with it.
• How to fine tune your ad, including editing
ad copy and images, so you can improve
your ad based on its performance.

15. Ads Reporting to see
• Dashboard displays the type of ad you’re
running, the schedule and the amount
you’ve $pent on your ad.
• A view of how many people saw your ad
and engaged with it.
• How to fine tune your ad, including editing
ad copy and images, so you can improve
your ad based on its performance.

18. Formats of Facebook Ads
1. Right-Hand Column Ad

19. Formats of Facebook Ads
2. News Feed Ad

20. AdTypes
Video Ads
Highly engaging.
Favored by
Facebook's
algorithm.

21. AdTypes
Photo Ads
One of the
most popular.
Ideal size for
News Feed:
1200x628.

22. AdTypes
Multi-Product
Showcase multiple products or services in 1 Ad. Viewers
can scroll.

23. AdTypes
Local Ads
If you have a
physical
location. Very
targeted.
Great for
sales/offers or
events.

24. AdTypes
Offer Ads
Promote a
discount on a
product or
service.
Eliminates
steps from the
buyer’s
journey.

25. AdTypes
Event Ads
Call to action
to buy tickets
or
register/RSVP.
Event info and
price included.

26. AdTypes
Retargeting
Ads
Promotes an ad
to a specific list
of previously
identified
people.
(Example: People
who have visited your
website).

27. AdTypes
Boosted
Posts
Originally an
organic post on
your company
Facebook page.
Note: Not created in
the Ads Manager.
Less options for
bidding, targeting, and
pricing.

28. Successful Ad Tips
1. Use strong Visuals.
2. Keep it Relevant.
3. Include an enticing value proposition.
4. Have a clear call to action.

29. Contact Us
daniel@nowcreativegroup.com
ali@nowcreativegroup.com
416-639-6228
@NowCreates
facebook.com/nowcreates
Now Creative Group
nowcreativegroup.com