5. Unique Sony technology powers eBridge DVD/CD +PID +personalised label print + OCR/EAN/QR Barcode personalized salutation and individual content web campaign reporting PID + Name PC internet gateway Postscribed ID TM is a patented technology from Sony DADC that enables the addition of a unique ID onto a DVD or CD-ROM's signal surface at the time of manufacturing. The PID can contain up to 512 Byte of information e.g. first name, last name, customer segment, region etc.
8. eBridge Analytics – real time geomarketing information on your prospects & customers
9. Lufthansa used Sony PIM to introduce travel agents to the eXperts loyalty program and generate registrations. The personalised CD welcomed each recipient and included engaging video content explaining the program benefits. The disc also automatically routed them to the eXperts online site where they could join by just clicking on the “Yes” button. More than 60% of the target audience signed up to the loyalty program. Case Study No 1 Lufthansa – acquisition mailing for loyalty program Direct Mail applications – B2B
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11. Sony Electronics use Sony PIM to drive consumer registrations in Bravia TV’s & Blu-Ray players. One Pan-European CD with 18 languages. The PID on each disc is matched to a TV serial number -- making the registration process more consumer friendly. 3 rd parties participate via commercial agreements. Consumer incentive(s) include lottery for PS3’s, and free warranty cover. Case Study No 3 Sony – Bravia Consumer Registration… 18 Languages on 1 Disc Registration rates increased by a factor of 5 compared to traditional registration rates.
12. eBridge from Sony DADC http://www.sonydadc-ebridge.com Daniel Finn Tel: +44(0) 7872 675 536 Email: [email_address]
