This document proposes a competition called "Mary Kay's Next Top Model" to celebrate Mary Kay's 50th anniversary. It will be organized by Guanxi Connections and feature international models and judges. Contestants will participate in activities like photo shoots, runway training, and interviews. The final event will be held over two days, with fashion shows, interviews and a gala dinner at a luxury Hong Kong hotel. Marketing efforts will include press releases, interviews and social media to promote the brand and competition. Two conceptual themes are presented: Fairytale and Cleopatra.

1. PROPOSAL FOR MARY KAY’S NEXT TOP MODEL
IN CELEBRATION OF MARY KAY’S
PRESENCE IN THE BEAUTY INDUSTRY FOR 50 YEARS

2. I N TRODUCTION
Guanxi Connections Ltd., an experienced design,
e-marketing and event agency teams up with 2010 Germany’s
top model Laura Weyel, who traveled & worked with their TV production
during Germany’s top model for a period of six months.
The combination of Guanxi Connections, their top designer,
an ex make-up artist & Laura’s expertise & experience
promises to bring Mary Kay outstanding professionalism & a competition
that will be talked about for many years to come.

3. P R E-EVENT
All contestants are interviewed, showing each contestant as not
just a face but rather a personality for the competition.
These video clips are then edited and displayed throughout
the evening on day 2 on 10 – 15 plasma TV’s throughout the venue.
Final edited video to be shown on a big screen prior to the finals.

4. Project runway – whirls & twirls on the runway training & finals
Photo shoots – strike that perfect pose with the best
Cover girl – who’s that girl?
Express yourself – tactics to engage your audience
through interview techniques
AC TIVITIES

6. Artistree Taikoo Place 2000 sqm

7. Conrad Hotel – Grand Ballroom
(24hr hire & setup = HK$500K p/day + 10%
8,242. Sq. feet (767 sq. meter)
Dinner banquet – HK$500K
(minimum charge) + 10%
Spacious Grand Ballroom Foyer
Dedicated meeting floor with 11 versatile
function rooms
Meeting rooms with natural light
Satellite and video conferencing available
Latest audio-visual and technical facilities
Wired and wireless high speed internet access

8. Shangri-la Hotel – HK side
Grand Ballroom – 645 m² - Grand Finale
- HK$514K rental
charge p/day + 10% (on waiting list)
Atrium & library – for banquet dinner
– HK$200K + 10%

9. Marriott Hotel – Grand ballroom
(736 m²) rental $520K p/day
(on waiting list)
F&B minimum charge $100K net
The following amenities will be offered
on a complimentary basis:
- One stage- Podium with microphone
- Three cable microphones
- Floral centrepieces for reception

10. Ritz Carlton – Kowloon side
Ballroom 870m² - HK$200K p/day + 10%
F&B minimum charge $100K net
The Ritz-Carlton, Hong Kong soar from
the 102nd floor to the 118th floor of
the International Commerce Centre (ICC),
is the highest hotel in the world.
The ballroom is one of the largest in HK.
The Ritz is offering a 4 course dinner
including beverages @ HK$230K for
150 guests.

11. The Watermark – Victoria harbour
an option for a gala dinner

12. PR CAMPAIGN
Pacific Place Garden Court
149 m²
Rental in August:
Monday – Thursday HK$70K p/day
Friday – Sunday HK$115K p/day
Overnight charge 11pm – 6am HK$9K p/night

13. FA S HION SHOOTS
HK beaches
Day 1
Both themes tie in very well with the background
of the ocean and the beach.
Shooting on the beach allows immense
creativity for the photographer & the creative
director in terms of props, scenes, poses "Both themes tie in very well with the background of the
ocean and the beach. Shooting on the beach allows immense
and fantastic lighting, creativity for the photographer & the creative director in
terms of props, scenes, poses and fantastic lighting. With
namely South Bay beach, Shek O, reference to the upcoming Mary Kay Fall collection in
October '13 we would create an Autumn setting with extra
Repulse Bay, Tai Long Wan and Stanley props and backdrops to fit in with the new collection.
South Bay Beach, Shek O, Repulse Bay, Tai Long Wan and
are just a few options. Lantau are just a few options in Hong Kong."
* Please note that using this scenery is not compulsory and
we can therefore refer to our indoor venues for profes-
sional fashion shoots to sync in with the New Fall Collec-
tion for Mary Kay

14. Artistree
20,000 sq ft multi-purpose venue $150K rental VIP room with
private washroom, dressing room and showers
Public toilets, toilets for disabled and with diapers changing facility
Storage space of approximately 13.5 sqm
Overhead frame for suspension of materials
Electric provisions for centralized console and general power requirements
Internal stairs from main venue to dressing rooms with
toilets and shower for performers
Dimmable house lighting and track light system
CCTV, motion sensors and door contacts
Flexible fully enclosed and semi-enclosed configuration
V E N UE SPECIFICS ON 2 DAY HIRE
The Watermark
The minimum spending for a whole day event is $436,000
+ 10% service charge (applies Monday to Thursday).
The minimum spending for a whole day event is
$516,000 + 10% service charge
(applies Friday to Sunday & Public Holiday).
Overnight rental fee (from 00:00am onwards) is HK$12,000 net

15. P ROGRAM
day 1 on the beach on rotation
9am – 11am manicures & pedicures & beauty tips from Karen Y
9am – 6pm (on rotation) 6 image consultants consulting contestants
and consultants throughout the day. More focus enhanced on
MK consultants to increase professional training
11am – hair & make-up & styling
1pm – Cara gives posing tips for professional photography & shooting
the best pose
1:30pm – 6pm professional photography with Jesper

16. P ROGRAM
day 2 the final venue
9am-12pm hair done by Karen Y. Make up to be done by
MK consultants whilst Helena Chan expresses the best tips
on dealing with the press
11am – 1pm Laura gives catwalk training & girls practice their walks
2pm - Laura gives interview training and shares her tips, girls then
practice being interviewed
3pm - dress rehearsals sponsored by local fashion designers
4pm – Show begins
8pm – Grand finale & best model is chosen
8:30pm – dinner is served

17. SELECTED STARS
Photographer & Creative Director
Mr Jesper Mcilroy
clients include:
Dior Homme, Chanel, Van Cleef & Arpels, Nespresso,
Tumi, NME magazine, IWC Watches, Esquire Taiwan,
Time Out Magazine, Prestige Magazine, Hong Kong Tatler,
Bothos/Setha (Italy), Wondaland (UK).
Celebrity, model, TV presenter
Ms Cara Grogan
Known make-up artist
Karen Yiu
International model,
finalist of Germany’s next top model,
moderator for the show & judge
Laura Weyel
International model,
Asia’s next top model & judge
Helena Chan

18. FASHION DESIGNERS
(SPONSORED LOCAL & INTERNATIONAL)
William Tang
- TBC
Susanna Ngao
S. Nine brand
www.snineonline.com
Clothes and outfits from
Givenchy, Celine and Dries Van Noten

19. I M AGE CONSULTANTS FROM AICI
6 Internationally Certified Image Consultants offering contestants
and consultants total “Head to Toe” makeovers to compliment
“Beauty comes to me!” :
Colour analysis testing
Style consultations including best styles
for their body shapes & proportions,
best lengths for skirts/trousers
Hair styles for face shapes
Best Mary Kay cosmetic colours to wear for any occasion
Including “must-haves”
Simple ideas for updating your wardrobe
* Each consultant charges $3500 for 2 hours/$6,500 for full day

20. SUPPORT STAFF
James GY – professional photographer & videographer
$10K p/day including equipment & cameraman
www.jamesgy.com
Mandarin & Korean translators – offering consultants
and contestants from Korea and Taiwan oral and written
translating services @ HK$3K p/day each

21. Celebrity, model, TV presenter
Ms Cara Grogan

22. International model,
finalist of Germany’s next top model,
moderator for the show & judge
Laura Weyel

23. International model,
Asia’s next top model & judge
Helena Chan

24. CONCEPT 1 FAIRYTALE
Celebrating “One woman can dream” and Mary Kay’s
50th Anniversary we would therefore like to create a fairytale
setting throughout the theme as it’s every girls dream to participate
in such an event. We therefore aspire to create that perfect fairytale
setting throughout the event fulfilling every girls dream to be
apart of the greatest event across the seas, mingling with Asia’s
fashion celebrities and in celebration with Mary Kay’s brand as new, imaginative,
young and fresh with a dash of surreal experience amidst a fifties celebration.
For a certain kind of girl — the allure of fairy tales retains its grip well
beyond childhood. The whimsical, enchanted settings described in the classic
stories have popped up at countless events over the years, with enchanted
forests, offering poison apple escort cards, and dressing greeters as footmen.

25. FAIRYTALE fashion show
A fairytale runaway with mirrors, feathers and
candles creating that perfect atmosphere
With a Cinderella theme, guests can enter on a pink carpet
Decoration of large hanging playing cards
& giant flowers above the runway
As a nod to the poisoned apple in
Snow White and the Seven Dwarfs,
escort cards at the fairy tale-themed
gala will be calligraphy-printed cards
attached to red apples invites for VIP’s

26. Fairytale gala dinner
The little mermaid themed dinner with projections of
moving bubbles lighting up the dinner party
Optional: Cinderella carriage for that perfect picture
Catering inspired by Hansel & Gretel –
with large red lollipops, red toffee apples and
red & white candy sticks displayed on each table
Woodsy decorations and names inspired by fairytales.

27. FANTASY FAS HION SHOOTS

28. CONCEPT 2 CLEOPATRA
In celebration of Mary Kay’s 50th anniversary,
therefore tracing back
to1963 whereby the greatest movie made in that
time was “Cleopatra.” We have chosen her as our icon for
this event as she represents beauty, power, youth,
tenacity & one of history’s greatest queen; both respected
and admired by all. She was a force to be
reckoned with, however, she understood beauty and
was believed to have bathed in milk to maintain her
translucent skin. Our theme would therefore create
an Egyptian background immersed in golds,
browns and deep reds which in turn gives way to
photo shoots on HK’s beaches & reflects throughout
the event from concept to final delivery.
The Mary Kay woman is therefore portrayed as
a woman embellished in power, beauty and above all youth.

29. CLEOPATRA fashion show
The runway set on sand with
Egyptian warriors escorting the ladies
Golden costumes
Egyptian temples, pyramids & skies as
backdrops covering the walls
Sphinx’s, Egyptian statues surrounding the environment
Cleopatra, the look!

30. CLEOPATRA gala dinner
A mystique Egyptian atmosphere surrounded
by pyramids & stars, giving the feeling of being in a desert
Tables decorated in plumes & led candles
Setting & lighting for the evening
Special VIP guests escorted in traditionally

31. C L E O PAT R A FASHION SHOOTS

32. PR CAM PA I G N & SOCIAL MEDIA CAMPAIGN
One Woman Can ……………….Change the World
One Woman Can………………..Inspire
One Woman Can………………..Have fun
One Woman Can………………..Allure
One Woman Can………………..Initiate
One Woman Can………………..Make an Impact
One Woman Can………………..Educate
One Woman Can………………..Lead
One Woman Can………………..Win

33. C O R E MEDIA RELATIONS CAMPAIGN
( T E N TAT I V E P RO G R AMME)
March 2013 March 2013 March 2013 March 2013 March 2013 March 2013
HELPS GROW
MAXIMIZE MEDIA INTRODUCES NEW THE MARY KAY
EFFECTIVELY EXPAND REACH NETWORK OF
LAUNCH THE ONE RE-ENERGIZE EXPOSURE FOR THE AND INNOVATIVE
TO A YOUNGER ONE WOMAN APPROACH TO PONTENTIAL
WOMAN CAN THE BRAND AUDIENCE CONSULTANTS &
CAMPAIGN COMPETITION MARKETING
CUSTOMERS
Press Releases 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press
release to release to release to release to release release
announce the support call for announce the announce the in the run up to announce the
Target: launch of the entries and to judging panel and competition to the finale to competition winner.
one press interview competition. expand on prize to provide an finalists. announce new
per month details. update on the Mary Kay products
variety of entries. and what’s hot
for 2013.
HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000
One-to-One March Focus: April Focus: May Topic: June Topic: July Topic: August Topic:
Interviews Introduction to the Introduction to the Meet the judges Meet the judges. What’s hot and Meet the winner.
competition, rationale, competition, rationale, makeover opportunity.
application details, application details, Interviewee : Interviewee : Interviewee :
Target: schedule, judging schedule, judging Group interview Competition finalists. Interviewee : Competition winner.
one interview criteria, rules etc. criteria, rules etc. with competition Competition makeup
per month judges / celebrities. artist.
Interviewee : Interviewee :
Mary Kay Mary Kay
spokesperson with spokesperson with
an English media a Chinese media
HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000
Press 1. Prepare a shortlist
Competitions / and negotiate two
Partnership competitions with
one English and
Total: one Chinese trade
Two competitions publication.
HK$ 22,000
Support Services 1. Set up news bureau 1. Organize media 1. Organize media 1. Organize media 1. Organize media 1. Organize media
to handle all media monitoring service. monitoring service. monitoring service. monitoring service. monitoring service.
enquiries. (HK$ 1,000+$10per/c) (HK$ 1,000+$10per/c) (HK$ 1000+$10per/c) (HK$ 1,000 + $10per/c) (HK$ 1,000 +$10per/c)
Complimentary. 2. Compile press kits. 2. Provide three
2. Plan media e.g. 2. Prepare and issue personnel to help
distribution list. - Press Releases media invitation. supervise on-site
Complimentary. - Competition Conduct follow up media arrangements.
3. Organize media details calls to encourage (HK$ 16,000)
monitoring service. Biographies the media to attend 3. Prepare post event
(HK$ 1,000+$10per/c) - Photographs etc. the gala event. activity report.
(HK$ 16,000) (HK$ 17,000) Complimentary.

34. PR CAM PA I G N - MARY KAY’S HIP CELEBRITY FACE
One Woman Can……..Change the World
Celebrities such as Joey Yung, Denise Ho, Gem or Kay Tse
are HK’s best known Cantopop stars. They are modern,
hip and well respected and by packaging their face
associated with the Mary Kay brand will help to
position the brand making it more fashionable within
the local audience and will certainly increase brand
recognition.
CREATING A NEW HIP FASHIONABLE FACE FOR THE BRAND LIKE
JOEY AND THE LIKES; THEREFORE REPRESENTS THE YOUNGER
GENERATION WHO CURRENTLY HAVE 82,716 LIKES ON FACEBOOK
AND IS SEEN AS HK’S GREATEST ICONS. THEY WILL HAVE HUGE
INFLUENCE OVER A YOUNGER AUDIENCE AND WILL ALSO HELP TO
ENDORSE THE BRAND AND LEAD THE MEDIA CAMPAIGN. THE
ENDORSEMENT COULD BE COMMUNICATED THROUGH ACTIVITIES
THAT INCLUDE THE MEDIA, ADVERTISING, EVENTS ETC. WE WOULD
THEREFORE SUGGEST TO DO A COMBINATION OF THE PR CAM-
PAIGN (1) SUGGESTED AS WELL AS THE OPENING LAUNCH PARTY
IN HK FOR MARY KAY’S NEW FACE PRIOR TO THE ACTUAL
ANNOUNCEMENT OF THE COMPETITION.

35. PR CAM PA I G N – “ONE WOMAN CAN!”
One Woman Can…………Inspire
IN CELEBRATION OF MARY KAY’S ULTIMATE GLOBAL SLOGAN; WE COULD IDENTIFY FEMALE ROLE
MODELS REFLECTING NATIONALITY, RACE, AGE ETC WHO ARE HIGH ACHIEVERS AND REFLECT THE MARY
KAY BRAND AS A WOMAN WHO IS CAPABLE OF ANYTHING SHE DESIRES! THIS CAMPAIGN COULD BE IN
PARTNERSHIP WITH AN ENGLISH AND/OR CHINESE TRADE PUBLICATION SUCH AS ELLE, COSMOPOLITAN
ETC AND A MONTHLY OR BI-MONTHLY FEATURE ARTICLE OF MARY KAY’S ICONS. EVERY WOMAN IS
EXTRAORDINARY IN THEIR OWN RIGHT, IRRELEVANT OF WHETHER THEY ARE RICH, BEAUTIFUL OR PLAIN.
FOR THE REGION, WE WOULD PICK LOCAL ASIAN WOMEN I.E. EXISTING MARY KAY CUSTOMERS WHO ARE
SUCCESSFUL ACROSS ALL WALKS OF LIFE FROM ENTREPRENEURSHIP TO FASHION, SPORTS, EDUCA-
TION, MEDICINE, CHARITABLE WORK ETC
WE COULD LAUNCH THIS CAMPAIGN IN SUCCESSION WITH THE PR CAMPAIGN (1) I.E. THROUGH MEDIA
PROFILES, INTERVIEWS, ADVERTISING, EVENT PARTICIPATION ETC.
One Woman Can ……………….Inspire
One Woman Can………………..Allure
One Woman Can………………..Have fun
One Woman Can………………..Make an Impact
One Woman Can………………..Change the World

36. PR CAM PA I G N – CO-SPONSOR WITH HK’S HIP BRANDS
One Woman Can………..Have Fun
IN CO-SPONSORSHIP WITH HK’S HIP BRANDS SUCH AS VODKA SMIRNOFF, I.T IZZUE, PRIVATE
CLUBS ETC AND OTHER SYNERGISTIC OFFERINGS TO MAKE THE BRAND MORE ATTRACTIVE TO A
YOUNGER GENERATION. THE CLUB NIGHTS WOULD BE USED TO HELP PROMOTE THE ONE WOMAN
CAN COMPETITION AND COULD INCLUDE MAKE-UP STANDS, COSMETIC GIVAWAYS ETC TO GET THE
BRAND IN FRONT OF A TRENDIER AUDIENCE. WE WOULD INVITE TOP MODELS AND THIS CAMPAIGN
COULD BE DONE IN CONJUNCTION WITH THE PR CAMPAIGN (1) AND A VARIETY OF MONTHLY
EVENTS TARGETED TOWARDS THE YOUNGER AFFLUENT GENERATION.

37. PR CAM PA I G N – EXHIBIT/POP UP STORES
One Woman Can…………Allure
A 3 DAY EXHIBIT IN A PUBLIC VENUE EG. PACIFIC PLACE, TIMES SQUARE ETC TO OFFICIALLY
LAUNCH A COMPETITION OR COMPETITIONS, HOLD MAKEUP LESSONS, CAT WALK SHOWS, JUDGES
INTERVIEWS, LAUNCH COCKTAIL RECEPTION, CHARITABLE INITIATIVES, NEW PRODUCTS ETC PRIOR
TO THE EVENT & CORE PR CAMPAIGN MENTIONED. THIS CAN SERVE AS A CENTREPIECE FOR A
HIGH PROFILE SERIES OF LAUNCH ACTIVITIES. BUDGET ALLOWING THE EXHIBIT COULD BE
FLOATED AROUND DIFFERENT VENUES IN THE REGION. POP UP STORES CAN BUILD UP INTEREST
BY CONSUMER EXPOSURE. POP-UP RETAIL ALLOWS A COMPANY TO CREATE A UNIQUE ENVIRON-
MENT THAT ENGAGES THEIR CUSTOMERS, AS WELL AS GENERATES A FEELING OF RELEVANCE AND
INTERACTIVITY. WE WOULD ALSO SUGGEST FILMING THE MAKEOVERS OF THE PUBLIC CONSUMERS
WITH AN ARTICULATE MAKEUP ARTIST/PRESENTER. IT MAY BE POSSIBLE TO SELL TO ONE OF THE TV
CHANNELS AS 2-3 MINUTE SNIPPETS IN BETWEEN PROGRAMMES.

38. NETWO R K I N G CAMPAIGN
One Woman Can……….initiate
SINCE HK IS A COSMOPOLITAN CITY WITH AN ECLECTIC GROUP OF WOMEN FROM VARIOUS
NATIONALITIES AND DIVERSE BACKGROUNDS; OVER THE PERIOD OF TIME A WIDE VARIATION
OF NETWORKING/LADIES GROUPS HAVE EVOLVED THAT TYPICALLY HOST FUN EVENINGS OF
MAKEUP AND COCKTAILS. WE COULD SUGGEST HOSTING A VARIETY OF FUN EVENING COCK-
TAIL PRESENTATIONS AROUND FOR DIFFERENT LOOKS EG. MAKEUP FOR WORK, MAKEUP FOR
A DATE, MAKEUP FOR A CASUAL WEEKEND OR PERHAPS MAKEUP FOR HK’S HUMID SUMMERS.
THESE EVENTS COULD ALSO BE USED TO PROMOTE COMPETITIONS AND THE LAUNCH OF THE
GRAND FINALE. WE COULD HOST IN A MIXTURE OF VENUES FROM THE CLUB LOCATIONS
THEMSELVES TO RESTAURANTS AND BARS AROUND HK.

39. PR CAM PA I G N – CHARITY INITIATIVES
One Woman Can……….Make an Impact
SINCE MK OFFER SPECIAL EDITIONS TO RAISE MONEY FOR WOMEN & CHILDREN’S CHARITIES.
GUANXI CONNECTIONS HAS WORKED WITH MANY CHARITIES OVER THE YEARS AND ONE IN
PARTICULAR IS CHANGING YOUNG LIVES FOUNDATION, A LOCAL CHARITY. WE SUGGEST TO
HOLD MAKEUP SESSIONS WITH YOUNG UNDERPRIVILEDGED WOMEN WHO LACK SELF ESTEEM
& DON’T KNOW HOW TO MANAGE THEIR APPEARANCE BUT NEED TO DO SO TO INCREASE
THEIR CONFIDENCE, APPLICATION FOR JOBS ETC. WE COULD SEND THE CONSULTANTS OUT
TO WORK WITH THEM IN PARTNERSHIP WITH VARIOUS OTHER CHARITIES. THIS CAMPAIGN
STRENGTHENED WITH THE LIKES OF A CELEBRITY SUCH AS JOEY YUNG ACCOMPANYING THE
CONSULTANTS WITH SOME OF THEIR VISITS WOULD GENERATE HUGE AMOUNTS OF PR WHICH
COULD BE LAUNCHED PRIOR TO ANY MEDIA COVERAGE. THIS WILL CREATE HUGE AWARE-
NESS & RESPONSIBILITY TOWARDS THE BRAND ON A WHOLE AS THE “ONE WOMAN CAN”
SLOGAN AND GENERATE MASS PUBLICITY FOR ANY COMPETITION LAUNCHED.

40. SOCIAL M E D I A & E-MARKETING CAMPAIGN
One Woman Can……….Educate
TO CELEBRATE MK’S 50TH ANNIVERSARY AND TO PROMOTE
ANY OF THE COMPETITIONS SUGGESTED, WE WOULD
LAUNCH A SPECIAL VIDEO TUTORIAL SERIES WITH AN
EXPERT TO EDUCATE WOMEN ABOUT MAKEUP AND SKIN
CARE. THE WHOLE IDEA WOULD BE TO EDUCATE THE
PUBLIC AND GAIN THEIR TRUST. THIS COULD THEN BE
MARKETED VIRALLY VIA MK’S WEBSITE USING FACEBOOK,
TWITTER, LINKEDIN ETC. AT THE END OF EACH VIDEO, WE
WOULD PROVIDE A LINK BACK TO THE WEBSITE PAGE WITH
THE COMPETITION INFORMATION.

41. SOCIAL M E D I A CAMPAIGN
One Woman Can…………Lead
PROMOTING & INCREASING AWARENESS TO THEREFORE
ATTRACT THE GENERAL PUBLIC TO ENTER COMPETITIONS
OR A COMPETITION GENERATED BY “ONE WOMAN CAN”
CAMPAIGN IS THE GENERAL INITIATIVE AND OBJECTIVE FOR
ALL SUGGESTED CAMPAIGNS.
ALL SOCIAL MEDIA CAMPAIGNS CAN TIE IN WITH
ANY OF THE PR CAMPAIGNS SUGGESTED 1-5 AND
COMPETITIONS AS WELL AS TIE IN WITH CELEBRITY
PERSONAL FACEBOOK PAGES ATTENDING THE
EVENT ON THE 21ST & 22ND AUGUST ’13.
SOCIAL MEDIA CAMPAIGN : (5 MONTHS)
(TWITTER/FACEBOOK/BLOGS/LINKEDIN) INTERLINK-
ING ALL BLOGGERS & CELEBRITY LINKS FOR
CONSTANT UPDATES OF COMPETITION, SCHED-
ULES, JUDGING CRITERIA, RULES, CONTESTANTS
INCLUDING VIDEO CLIPS TO ENSURE A BUZZ &
CREATE A VIRAL CAMPAIGN THROUGHOUT APAC

42. SUGGES T E D C OMPETITIONS:
One Woman Can…………Win
SOME SUGGESTED COMPETITIONS WHICH CAN TIE IN WITH
ALL SOCIAL MEDIA, E-MARKETING AND PR CAMPAIGNS:
WITH THE OBJECTIVE TO ATTRACT THE PUBLIC TO THE FINALE AND SUGGESTED EVENTS PRIOR TO THE
FINALE MENTIONED IN THE PR CAMPAIGNS BOTH 1 - 5 A COMPETITION COULD BE RUN BY TAGGING
FACES. FOR EG. IF A MEMBER OF THE PUBLIC HAPPENS TO BE CAUGHT BY OUR PHOTOGRAPHER AT ALL
THE EVENTS THIS MEMBER COULD WIN A SERIES OF MAKE-UP VOUCHERS OR MAKE-OVERS FROM MK’S
CONSULTANTS AND CAN BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.
OR A MEMBER OF THE PUBLIC WHO HAS BOUGHT AND SPENT THE MOST AT ANY OF THE
EVENTS/EXHIBITIONS/POP-UP STORES AND SHOW’S PROOF ON FACEBOOK CAN WIN A DINNER SEAT
NEXT TO ONE OF THE CELEBRITIES ON THE 22ND AUGUST ’13.
OR A COMPETITION COULD BE LAUNCHED ON FACEBOOK ON SELECTING THE BEST VIDEO FROM THE
PUBLIC ADVERTISING MARY KAY’S PRODUCTS AND HOW THE PRODUCTS HAVE WORKED FOR THESE
WOMEN.
OR WE COULD LAUNCH THE BIGGEST VIRTUAL MAKE-OVER ON FACEBOOK IN SUCCESSION WITH THE
GUINESS BOOK OF RECORDS GLOBALLY; THUS MEMBERS SIGNING UP TO RECEIVE MONTHLY/BI-
MONTHLY BEAUTY TIPS VIDEO TUTORIALS SENT TO MEMBER’S PHONES EG. LADIES WITH OILY SKIN,
BEST WAY TO SHAPE EYEBROWS, ETC AND THE MEMBER WHO GAINS THE MOST LIKES ON FACEBOOK BY
ADDING THESE TUTORIAL VIDEOS TO THEIR FACEBOOK ACCOUNT CAN WIN A SIX MONTH SUPPLY OF
BEAUTY PRODUCTS FROM MK; TO BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.

43. Media Distribution List Hong Kong
FASHION AND BEAUTY TRADE Hong Kong Beauty Magazine Spiral
3 Weekly 3 Hong Kong Brides Stage
Amy Hong Kong Tatler Style Magazine
Asia Precious Hong Kong Today Style Watch
B.O.X. International Cosmetic News TheZtyle.com
Baccarat Image Plus Magazine Times Directories
Beauty In Magazine Treasure of Life
Beauty and Hair Magazine Inside Fashion U Magazine
Beauty Exchange.com i-Wedding Key UNA
Beauty Express IWJ Viva Woman.net
Belle Magazine Jessica Vivi
China Spa Jessica Bride Wedding
City Magazine Jessica Code Wedding de Luxe
Cool Jessica Dream Wedding West East Magazine
Cosmo Bride Jessica Weekly With Hong Kong
CosmoGIRL Jet Women’s Wear Daily
Cosmopolitan Joyce Magazine WGSN.com
Cosmopolitan Beauty and Health Jmen WWD.com
Cover Magazine Kee Zip Magazine
Darizi Les Nouvelles Esthetiques
e Magazine Lifestyle
East Touch LifestyleAsia.com
Touch Lifestyle + Travel ENTERTAINMENT & LIFESTYLE TRADE
East Week Lime
Elegance Lisa 3 Weekly 3 Time Out Magazine
Elle Luxury-Insider.com Asia Tatler TVB Weekly
Elle Accessories Luxury Watcher BC Magazine U Magazine
Elle Beauty and Health Maison Mode Citylifehk.com Wealthy Bi-Weekly
e-Sources Marie Claire City Magazine Weekend Weekly
EntNewsMag Marie Claire Beauty Bible CUP Magazine Where Hong Kong
Essentials Maxim Your East Touch YES
Expression Magazine Me Me Touch
Fashion and Beauty Milk B East Week
Fashion Accessories - Beauty Milk X EntNewsMag
Fashion Express Momi Face
Fashion Net Asia Montres Gateway
Global Beauty Collections MR Magazine Hong Kong Magazine
Goldarths Review MR Style Hong Kong Tatler
Happi China Nail Art Bible Image Plus Magazine
Harper’s Bazaar Noblesse LifestyleAsia.com
Hinet Oggi Metrobox
Hinge Orient Beauty Metropop
HKTDC Fashion & Beauty Oriental Sunday New Monday
HK Products Prestige Monday
Hong Kong Apparel Razor Red Next Magazine
Hong Kong Beauty She.com Peak Magazine
Buyer's Guide Sisters’ Beauty Pro Post Magazine
Hong Kong Beauty Int’l Version Slim & Beauty Sudden Weekly
SP Luxos Talkies
SPC

44. Media Distribution List Hong Kong
GENERAL NEWS MEDIA GENERAL MEDIA ONLINE TV / RADIO
Am730 88iv.com ATV
Apple Daily Asiaone.com BBC
China Daily Asia Times Online Bloomberg TV
Hong Kong Commercial Daily Atchinese.com Channel News Asia
Hong Kong Daily News Bloomberg CNBC
Hong Kong Economic Journal Channel News Asia.com CNN
Hong Kong Economic Times Chinese Worldnet.com Commercial Radio
Lianhe Zaobao CnYes Hong Kong Commercial
Metro Daily DaZhiHui Broadcasting
Ming Pao Daily Factiva iCable TV
Ming Pao Weekly Finet Metro Broadcast
Oriental Daily News Infocast NOW TV
People’s Daily MSN Phoenix Satellite Television
Sharp Daily On.cc Radio Television Hong Kong
Sing Pao QianLong Star TV
Sing Tao Daily Quamnet TVB
Singapore Press Holdings SCMP.com
Sky Post Sentine
South China Morning Post Sina
Standard, The SPH Online
Straits Times, The Takungpao.com
Sudden Weekly Thomson Reuters
Sun, The UDN
Sunday Post Wikinews
Ta Kung Pao Wikio
TVB Weekly Wisers
United Daily Yahoo
Wen Wei Po Yam

45. THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF GUANXI CONNECTIONS LTD AND CAN NOT BE USED IN FULL OR IN PART WITHOUT THE PRIOR
CONSENT OF THE COMPANY.