Mary kay final proposal
 

Mary kay final proposal

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Mary Kay's next top model final proposal for their 50th anniversary & PR Marketing strategy for building a complete new brand. Involving both PR, Social Media & a strategic event strategy for a ...

Mary Kay's next top model final proposal for their 50th anniversary & PR Marketing strategy for building a complete new brand. Involving both PR, Social Media & a strategic event strategy for a complete re-branding for Mary Kay.

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    Mary kay final proposal Mary kay final proposal Presentation Transcript

    • PROPOSAL FOR MARY KAY’S NEXT TOP MODEL IN CELEBRATION OF MARY KAY’SPRESENCE IN THE BEAUTY INDUSTRY FOR 50 YEARS
    • I N TRODUCTIONGuanxi Connections Ltd., an experienced design,e-marketing and event agency teams up with 2010 Germany’stop model Laura Weyel, who traveled & worked with their TV productionduring Germany’s top model for a period of six months.The combination of Guanxi Connections, their top designer,an ex make-up artist & Laura’s expertise & experiencepromises to bring Mary Kay outstanding professionalism & a competitionthat will be talked about for many years to come.
    • P R E-EVENT All contestants are interviewed, showing each contestant as not just a face but rather a personality for the competition. These video clips are then edited and displayed throughout the evening on day 2 on 10 – 15 plasma TV’s throughout the venue. Final edited video to be shown on a big screen prior to the finals.
    • Project runway – whirls & twirls on the runway training & finals Photo shoots – strike that perfect pose with the best Cover girl – who’s that girl? Express yourself – tactics to engage your audience through interview techniquesAC TIVITIES
    • Artistree Taikoo Place 2000 sqm
    • Conrad Hotel – Grand Ballroom(24hr hire & setup = HK$500K p/day + 10%8,242. Sq. feet (767 sq. meter)Dinner banquet – HK$500K(minimum charge) + 10%Spacious Grand Ballroom FoyerDedicated meeting floor with 11 versatilefunction roomsMeeting rooms with natural lightSatellite and video conferencing availableLatest audio-visual and technical facilitiesWired and wireless high speed internet access
    • Shangri-la Hotel – HK sideGrand Ballroom – 645 m² - Grand Finale- HK$514K rentalcharge p/day + 10% (on waiting list)Atrium & library – for banquet dinner– HK$200K + 10%
    • Marriott Hotel – Grand ballroom(736 m²) rental $520K p/day(on waiting list)F&B minimum charge $100K netThe following amenities will be offeredon a complimentary basis:- One stage- Podium with microphone- Three cable microphones- Floral centrepieces for reception
    • Ritz Carlton – Kowloon sideBallroom 870m² - HK$200K p/day + 10%F&B minimum charge $100K netThe Ritz-Carlton, Hong Kong soar fromthe 102nd floor to the 118th floor ofthe International Commerce Centre (ICC),is the highest hotel in the world.The ballroom is one of the largest in HK.The Ritz is offering a 4 course dinnerincluding beverages @ HK$230K for150 guests.
    • The Watermark – Victoria harbouran option for a gala dinner
    • PR CAMPAIGNPacific Place Garden Court149 m²Rental in August:Monday – Thursday HK$70K p/dayFriday – Sunday HK$115K p/dayOvernight charge 11pm – 6am HK$9K p/night
    • FA S HION SHOOTSHK beachesDay 1Both themes tie in very well with the backgroundof the ocean and the beach.Shooting on the beach allows immensecreativity for the photographer & the creativedirector in terms of props, scenes, poses "Both themes tie in very well with the background of the ocean and the beach. Shooting on the beach allows immenseand fantastic lighting, creativity for the photographer & the creative director in terms of props, scenes, poses and fantastic lighting. Withnamely South Bay beach, Shek O, reference to the upcoming Mary Kay Fall collection in October 13 we would create an Autumn setting with extraRepulse Bay, Tai Long Wan and Stanley props and backdrops to fit in with the new collection. South Bay Beach, Shek O, Repulse Bay, Tai Long Wan andare just a few options. Lantau are just a few options in Hong Kong." * Please note that using this scenery is not compulsory and we can therefore refer to our indoor venues for profes- sional fashion shoots to sync in with the New Fall Collec- tion for Mary Kay
    • Artistree 20,000 sq ft multi-purpose venue $150K rental VIP room with private washroom, dressing room and showers Public toilets, toilets for disabled and with diapers changing facility Storage space of approximately 13.5 sqm Overhead frame for suspension of materials Electric provisions for centralized console and general power requirements Internal stairs from main venue to dressing rooms with toilets and shower for performers Dimmable house lighting and track light system CCTV, motion sensors and door contacts Flexible fully enclosed and semi-enclosed configurationV E N UE SPECIFICS ON 2 DAY HIRE The Watermark The minimum spending for a whole day event is $436,000 + 10% service charge (applies Monday to Thursday). The minimum spending for a whole day event is $516,000 + 10% service charge (applies Friday to Sunday & Public Holiday). Overnight rental fee (from 00:00am onwards) is HK$12,000 net
    • P ROGRAMday 1 on the beach on rotation9am – 11am manicures & pedicures & beauty tips from Karen Y9am – 6pm (on rotation) 6 image consultants consulting contestantsand consultants throughout the day. More focus enhanced onMK consultants to increase professional training11am – hair & make-up & styling1pm – Cara gives posing tips for professional photography & shootingthe best pose1:30pm – 6pm professional photography with Jesper
    • P ROGRAMday 2 the final venue9am-12pm hair done by Karen Y. Make up to be done byMK consultants whilst Helena Chan expresses the best tipson dealing with the press11am – 1pm Laura gives catwalk training & girls practice their walks2pm - Laura gives interview training and shares her tips, girls thenpractice being interviewed3pm - dress rehearsals sponsored by local fashion designers4pm – Show begins8pm – Grand finale & best model is chosen8:30pm – dinner is served
    • SELECTED STARSPhotographer & Creative DirectorMr Jesper Mcilroyclients include:Dior Homme, Chanel, Van Cleef & Arpels, Nespresso,Tumi, NME magazine, IWC Watches, Esquire Taiwan,Time Out Magazine, Prestige Magazine, Hong Kong Tatler,Bothos/Setha (Italy), Wondaland (UK).Celebrity, model, TV presenterMs Cara GroganKnown make-up artistKaren YiuInternational model,finalist of Germany’s next top model,moderator for the show & judgeLaura WeyelInternational model,Asia’s next top model & judgeHelena Chan
    • FASHION DESIGNERS (SPONSORED LOCAL & INTERNATIONAL) William Tang - TBCSusanna NgaoS. Nine brandwww.snineonline.com Clothes and outfits from Givenchy, Celine and Dries Van Noten
    • I M AGE CONSULTANTS FROM AICI6 Internationally Certified Image Consultants offering contestantsand consultants total “Head to Toe” makeovers to compliment“Beauty comes to me!” :Colour analysis testingStyle consultations including best stylesfor their body shapes & proportions,best lengths for skirts/trousersHair styles for face shapesBest Mary Kay cosmetic colours to wear for any occasionIncluding “must-haves”Simple ideas for updating your wardrobe* Each consultant charges $3500 for 2 hours/$6,500 for full day
    • SUPPORT STAFFJames GY – professional photographer & videographer$10K p/day including equipment & cameramanwww.jamesgy.comMandarin & Korean translators – offering consultantsand contestants from Korea and Taiwan oral and writtentranslating services @ HK$3K p/day each
    • Celebrity, model, TV presenterMs Cara Grogan
    • International model,finalist of Germany’s next top model,moderator for the show & judgeLaura Weyel
    • International model,Asia’s next top model & judgeHelena Chan
    • CONCEPT 1 FAIRYTALE Celebrating “One woman can dream” and Mary Kay’s 50th Anniversary we would therefore like to create a fairytale setting throughout the theme as it’s every girls dream to participate in such an event. We therefore aspire to create that perfect fairytale setting throughout the event fulfilling every girls dream to be apart of the greatest event across the seas, mingling with Asia’sfashion celebrities and in celebration with Mary Kay’s brand as new, imaginative,young and fresh with a dash of surreal experience amidst a fifties celebration. For a certain kind of girl — the allure of fairy tales retains its grip well beyond childhood. The whimsical, enchanted settings described in the classic stories have popped up at countless events over the years, with enchantedforests, offering poison apple escort cards, and dressing greeters as footmen.
    • FAIRYTALE fashion show A fairytale runaway with mirrors, feathers and candles creating that perfect atmosphereWith a Cinderella theme, guests can enter on a pink carpet Decoration of large hanging playing cards & giant flowers above the runway As a nod to the poisoned apple in  Snow White and the Seven Dwarfs, escort cards at the fairy tale-themed gala will be calligraphy-printed cards attached to red apples invites for VIP’s
    • Fairytale gala dinner The little mermaid themed dinner with projections of moving bubbles lighting up the dinner partyOptional: Cinderella carriage for that perfect picture Catering inspired by Hansel & Gretel – with large red lollipops, red toffee apples and red & white candy sticks displayed on each table Woodsy decorations and names inspired by fairytales.
    • FANTASY FAS HION SHOOTS
    • CONCEPT 2 CLEOPATRA In celebration of Mary Kay’s 50th anniversary, therefore tracing back to1963 whereby the greatest movie made in thattime was “Cleopatra.” We have chosen her as our icon for this event as she represents beauty, power, youth,tenacity & one of history’s greatest queen; both respected and admired by all. She was a force to be reckoned with, however, she understood beauty and was believed to have bathed in milk to maintain her translucent skin. Our theme would therefore create an Egyptian background immersed in golds, browns and deep reds which in turn gives way to photo shoots on HK’s beaches & reflects throughout the event from concept to final delivery. The Mary Kay woman is therefore portrayed asa woman embellished in power, beauty and above all youth.
    • CLEOPATRA fashion show The runway set on sand with Egyptian warriors escorting the ladies Golden costumes Egyptian temples, pyramids & skies as backdrops covering the wallsSphinx’s, Egyptian statues surrounding the environment Cleopatra, the look!
    • CLEOPATRA gala dinner A mystique Egyptian atmosphere surroundedby pyramids & stars, giving the feeling of being in a desert Tables decorated in plumes & led candles Setting & lighting for the evening Special VIP guests escorted in traditionally
    • C L E O PAT R A FASHION SHOOTS
    • PR CAM PA I G N & SOCIAL MEDIA CAMPAIGNOne Woman Can ……………….Change the WorldOne Woman Can………………..InspireOne Woman Can………………..Have funOne Woman Can………………..AllureOne Woman Can………………..InitiateOne Woman Can………………..Make an ImpactOne Woman Can………………..EducateOne Woman Can………………..LeadOne Woman Can………………..Win
    • C O R E MEDIA RELATIONS CAMPAIGN ( T E N TAT I V E P RO G R AMME) March 2013 March 2013 March 2013 March 2013 March 2013 March 2013 HELPS GROW MAXIMIZE MEDIA INTRODUCES NEW THE MARY KAY EFFECTIVELY EXPAND REACH NETWORK OF LAUNCH THE ONE RE-ENERGIZE EXPOSURE FOR THE AND INNOVATIVE TO A YOUNGER ONE WOMAN APPROACH TO PONTENTIAL WOMAN CAN THE BRAND AUDIENCE CONSULTANTS & CAMPAIGN COMPETITION MARKETING CUSTOMERSPress Releases 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press 1. Issue a press release to release to release to release to release release announce the support call for announce the announce the in the run up to announce theTarget: launch of the entries and to judging panel and competition to the finale to competition winner.one press interview competition. expand on prize to provide an finalists. announce newper month details. update on the Mary Kay products variety of entries. and what’s hot for 2013. HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000 HK$ 16,000One-to-One March Focus: April Focus: May Topic: June Topic: July Topic: August Topic:Interviews Introduction to the Introduction to the Meet the judges Meet the judges. What’s hot and Meet the winner. competition, rationale, competition, rationale, makeover opportunity. application details, application details, Interviewee : Interviewee : Interviewee :Target: schedule, judging schedule, judging Group interview Competition finalists. Interviewee : Competition winner.one interview criteria, rules etc. criteria, rules etc. with competition Competition makeupper month judges / celebrities. artist. Interviewee : Interviewee : Mary Kay Mary Kay spokesperson with spokesperson with an English media a Chinese media HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000 HK$ 6,000Press 1. Prepare a shortlistCompetitions / and negotiate twoPartnership competitions with one English andTotal: one Chinese tradeTwo competitions publication. HK$ 22,000Support Services 1. Set up news bureau 1. Organize media 1. Organize media 1. Organize media 1. Organize media 1. Organize media to handle all media monitoring service. monitoring service. monitoring service. monitoring service. monitoring service. enquiries. (HK$ 1,000+$10per/c) (HK$ 1,000+$10per/c) (HK$ 1000+$10per/c) (HK$ 1,000 + $10per/c) (HK$ 1,000 +$10per/c) Complimentary. 2. Compile press kits. 2. Provide three 2. Plan media e.g. 2. Prepare and issue personnel to help distribution list. - Press Releases media invitation. supervise on-site Complimentary. - Competition Conduct follow up media arrangements. 3. Organize media details calls to encourage (HK$ 16,000) monitoring service. Biographies the media to attend 3. Prepare post event (HK$ 1,000+$10per/c) - Photographs etc. the gala event. activity report. (HK$ 16,000) (HK$ 17,000) Complimentary.
    • PR CAM PA I G N - MARY KAY’S HIP CELEBRITY FACEOne Woman Can……..Change the WorldCelebrities such as Joey Yung, Denise Ho, Gem or Kay Tseare HK’s best known Cantopop stars. They are modern,hip and well respected and by packaging their faceassociated with the Mary Kay brand will help toposition the brand making it more fashionable withinthe local audience and will certainly increase brandrecognition.CREATING A NEW HIP FASHIONABLE FACE FOR THE BRAND LIKEJOEY AND THE LIKES; THEREFORE REPRESENTS THE YOUNGERGENERATION WHO CURRENTLY HAVE 82,716 LIKES ON FACEBOOKAND IS SEEN AS HK’S GREATEST ICONS. THEY WILL HAVE HUGEINFLUENCE OVER A YOUNGER AUDIENCE AND WILL ALSO HELP TOENDORSE THE BRAND AND LEAD THE MEDIA CAMPAIGN. THEENDORSEMENT COULD BE COMMUNICATED THROUGH ACTIVITIESTHAT INCLUDE THE MEDIA, ADVERTISING, EVENTS ETC. WE WOULDTHEREFORE SUGGEST TO DO A COMBINATION OF THE PR CAM-PAIGN (1) SUGGESTED AS WELL AS THE OPENING LAUNCH PARTYIN HK FOR MARY KAY’S NEW FACE PRIOR TO THE ACTUALANNOUNCEMENT OF THE COMPETITION.
    • PR CAM PA I G N – “ONE WOMAN CAN!”One Woman Can…………InspireIN CELEBRATION OF MARY KAY’S ULTIMATE GLOBAL SLOGAN; WE COULD IDENTIFY FEMALE ROLEMODELS REFLECTING NATIONALITY, RACE, AGE ETC WHO ARE HIGH ACHIEVERS AND REFLECT THE MARYKAY BRAND AS A WOMAN WHO IS CAPABLE OF ANYTHING SHE DESIRES! THIS CAMPAIGN COULD BE INPARTNERSHIP WITH AN ENGLISH AND/OR CHINESE TRADE PUBLICATION SUCH AS ELLE, COSMOPOLITANETC AND A MONTHLY OR BI-MONTHLY FEATURE ARTICLE OF MARY KAY’S ICONS. EVERY WOMAN ISEXTRAORDINARY IN THEIR OWN RIGHT, IRRELEVANT OF WHETHER THEY ARE RICH, BEAUTIFUL OR PLAIN.FOR THE REGION, WE WOULD PICK LOCAL ASIAN WOMEN I.E. EXISTING MARY KAY CUSTOMERS WHO ARESUCCESSFUL ACROSS ALL WALKS OF LIFE FROM ENTREPRENEURSHIP TO FASHION, SPORTS, EDUCA-TION, MEDICINE, CHARITABLE WORK ETCWE COULD LAUNCH THIS CAMPAIGN IN SUCCESSION WITH THE PR CAMPAIGN (1) I.E. THROUGH MEDIAPROFILES, INTERVIEWS, ADVERTISING, EVENT PARTICIPATION ETC.One Woman Can ……………….InspireOne Woman Can………………..AllureOne Woman Can………………..Have funOne Woman Can………………..Make an ImpactOne Woman Can………………..Change the World
    • PR CAM PA I G N – CO-SPONSOR WITH HK’S HIP BRANDSOne Woman Can………..Have FunIN CO-SPONSORSHIP WITH HK’S HIP BRANDS SUCH AS VODKA SMIRNOFF, I.T IZZUE, PRIVATECLUBS ETC AND OTHER SYNERGISTIC OFFERINGS TO MAKE THE BRAND MORE ATTRACTIVE TO AYOUNGER GENERATION. THE CLUB NIGHTS WOULD BE USED TO HELP PROMOTE THE ONE WOMANCAN COMPETITION AND COULD INCLUDE MAKE-UP STANDS, COSMETIC GIVAWAYS ETC TO GET THEBRAND IN FRONT OF A TRENDIER AUDIENCE. WE WOULD INVITE TOP MODELS AND THIS CAMPAIGNCOULD BE DONE IN CONJUNCTION WITH THE PR CAMPAIGN (1) AND A VARIETY OF MONTHLYEVENTS TARGETED TOWARDS THE YOUNGER AFFLUENT GENERATION.
    • PR CAM PA I G N – EXHIBIT/POP UP STORESOne Woman Can…………AllureA 3 DAY EXHIBIT IN A PUBLIC VENUE EG. PACIFIC PLACE, TIMES SQUARE ETC TO OFFICIALLYLAUNCH A COMPETITION OR COMPETITIONS, HOLD MAKEUP LESSONS, CAT WALK SHOWS, JUDGESINTERVIEWS, LAUNCH COCKTAIL RECEPTION, CHARITABLE INITIATIVES, NEW PRODUCTS ETC PRIORTO THE EVENT & CORE PR CAMPAIGN MENTIONED. THIS CAN SERVE AS A CENTREPIECE FOR AHIGH PROFILE SERIES OF LAUNCH ACTIVITIES. BUDGET ALLOWING THE EXHIBIT COULD BEFLOATED AROUND DIFFERENT VENUES IN THE REGION. POP UP STORES CAN BUILD UP INTERESTBY CONSUMER EXPOSURE. POP-UP RETAIL ALLOWS A COMPANY TO CREATE A UNIQUE ENVIRON-MENT THAT ENGAGES THEIR CUSTOMERS, AS WELL AS GENERATES A FEELING OF RELEVANCE ANDINTERACTIVITY. WE WOULD ALSO SUGGEST FILMING THE MAKEOVERS OF THE PUBLIC CONSUMERSWITH AN ARTICULATE MAKEUP ARTIST/PRESENTER. IT MAY BE POSSIBLE TO SELL TO ONE OF THE TVCHANNELS AS 2-3 MINUTE SNIPPETS IN BETWEEN PROGRAMMES.
    • NETWO R K I N G CAMPAIGNOne Woman Can……….initiateSINCE HK IS A COSMOPOLITAN CITY WITH AN ECLECTIC GROUP OF WOMEN FROM VARIOUSNATIONALITIES AND DIVERSE BACKGROUNDS; OVER THE PERIOD OF TIME A WIDE VARIATIONOF NETWORKING/LADIES GROUPS HAVE EVOLVED THAT TYPICALLY HOST FUN EVENINGS OFMAKEUP AND COCKTAILS. WE COULD SUGGEST HOSTING A VARIETY OF FUN EVENING COCK-TAIL PRESENTATIONS AROUND FOR DIFFERENT LOOKS EG. MAKEUP FOR WORK, MAKEUP FORA DATE, MAKEUP FOR A CASUAL WEEKEND OR PERHAPS MAKEUP FOR HK’S HUMID SUMMERS.THESE EVENTS COULD ALSO BE USED TO PROMOTE COMPETITIONS AND THE LAUNCH OF THEGRAND FINALE. WE COULD HOST IN A MIXTURE OF VENUES FROM THE CLUB LOCATIONSTHEMSELVES TO RESTAURANTS AND BARS AROUND HK.
    • PR CAM PA I G N – CHARITY INITIATIVESOne Woman Can……….Make an ImpactSINCE MK OFFER SPECIAL EDITIONS TO RAISE MONEY FOR WOMEN & CHILDREN’S CHARITIES.GUANXI CONNECTIONS HAS WORKED WITH MANY CHARITIES OVER THE YEARS AND ONE INPARTICULAR IS CHANGING YOUNG LIVES FOUNDATION, A LOCAL CHARITY. WE SUGGEST TOHOLD MAKEUP SESSIONS WITH YOUNG UNDERPRIVILEDGED WOMEN WHO LACK SELF ESTEEM& DON’T KNOW HOW TO MANAGE THEIR APPEARANCE BUT NEED TO DO SO TO INCREASETHEIR CONFIDENCE, APPLICATION FOR JOBS ETC. WE COULD SEND THE CONSULTANTS OUTTO WORK WITH THEM IN PARTNERSHIP WITH VARIOUS OTHER CHARITIES. THIS CAMPAIGNSTRENGTHENED WITH THE LIKES OF A CELEBRITY SUCH AS JOEY YUNG ACCOMPANYING THECONSULTANTS WITH SOME OF THEIR VISITS WOULD GENERATE HUGE AMOUNTS OF PR WHICHCOULD BE LAUNCHED PRIOR TO ANY MEDIA COVERAGE. THIS WILL CREATE HUGE AWARE-NESS & RESPONSIBILITY TOWARDS THE BRAND ON A WHOLE AS THE “ONE WOMAN CAN”SLOGAN AND GENERATE MASS PUBLICITY FOR ANY COMPETITION LAUNCHED.
    • SOCIAL M E D I A & E-MARKETING CAMPAIGNOne Woman Can……….EducateTO CELEBRATE MK’S 50TH ANNIVERSARY AND TO PROMOTEANY OF THE COMPETITIONS SUGGESTED, WE WOULDLAUNCH A SPECIAL VIDEO TUTORIAL SERIES WITH ANEXPERT TO EDUCATE WOMEN ABOUT MAKEUP AND SKINCARE. THE WHOLE IDEA WOULD BE TO EDUCATE THEPUBLIC AND GAIN THEIR TRUST. THIS COULD THEN BEMARKETED VIRALLY VIA MK’S WEBSITE USING FACEBOOK,TWITTER, LINKEDIN ETC. AT THE END OF EACH VIDEO, WEWOULD PROVIDE A LINK BACK TO THE WEBSITE PAGE WITHTHE COMPETITION INFORMATION.
    • SOCIAL M E D I A CAMPAIGNOne Woman Can…………LeadPROMOTING & INCREASING AWARENESS TO THEREFOREATTRACT THE GENERAL PUBLIC TO ENTER COMPETITIONSOR A COMPETITION GENERATED BY “ONE WOMAN CAN”CAMPAIGN IS THE GENERAL INITIATIVE AND OBJECTIVE FORALL SUGGESTED CAMPAIGNS. ALL SOCIAL MEDIA CAMPAIGNS CAN TIE IN WITH ANY OF THE PR CAMPAIGNS SUGGESTED 1-5 AND COMPETITIONS AS WELL AS TIE IN WITH CELEBRITY PERSONAL FACEBOOK PAGES ATTENDING THE EVENT ON THE 21ST & 22ND AUGUST ’13. SOCIAL MEDIA CAMPAIGN : (5 MONTHS) (TWITTER/FACEBOOK/BLOGS/LINKEDIN) INTERLINK- ING ALL BLOGGERS & CELEBRITY LINKS FOR CONSTANT UPDATES OF COMPETITION, SCHED- ULES, JUDGING CRITERIA, RULES, CONTESTANTS INCLUDING VIDEO CLIPS TO ENSURE A BUZZ & CREATE A VIRAL CAMPAIGN THROUGHOUT APAC
    • SUGGES T E D C OMPETITIONS:One Woman Can…………WinSOME SUGGESTED COMPETITIONS WHICH CAN TIE IN WITHALL SOCIAL MEDIA, E-MARKETING AND PR CAMPAIGNS: WITH THE OBJECTIVE TO ATTRACT THE PUBLIC TO THE FINALE AND SUGGESTED EVENTS PRIOR TO THE FINALE MENTIONED IN THE PR CAMPAIGNS BOTH 1 - 5 A COMPETITION COULD BE RUN BY TAGGING FACES. FOR EG. IF A MEMBER OF THE PUBLIC HAPPENS TO BE CAUGHT BY OUR PHOTOGRAPHER AT ALL THE EVENTS THIS MEMBER COULD WIN A SERIES OF MAKE-UP VOUCHERS OR MAKE-OVERS FROM MK’S CONSULTANTS AND CAN BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST. OR A MEMBER OF THE PUBLIC WHO HAS BOUGHT AND SPENT THE MOST AT ANY OF THE EVENTS/EXHIBITIONS/POP-UP STORES AND SHOW’S PROOF ON FACEBOOK CAN WIN A DINNER SEAT NEXT TO ONE OF THE CELEBRITIES ON THE 22ND AUGUST ’13. OR A COMPETITION COULD BE LAUNCHED ON FACEBOOK ON SELECTING THE BEST VIDEO FROM THE PUBLIC ADVERTISING MARY KAY’S PRODUCTS AND HOW THE PRODUCTS HAVE WORKED FOR THESE WOMEN. OR WE COULD LAUNCH THE BIGGEST VIRTUAL MAKE-OVER ON FACEBOOK IN SUCCESSION WITH THE GUINESS BOOK OF RECORDS GLOBALLY; THUS MEMBERS SIGNING UP TO RECEIVE MONTHLY/BI- MONTHLY BEAUTY TIPS VIDEO TUTORIALS SENT TO MEMBER’S PHONES EG. LADIES WITH OILY SKIN, BEST WAY TO SHAPE EYEBROWS, ETC AND THE MEMBER WHO GAINS THE MOST LIKES ON FACEBOOK BY ADDING THESE TUTORIAL VIDEOS TO THEIR FACEBOOK ACCOUNT CAN WIN A SIX MONTH SUPPLY OF BEAUTY PRODUCTS FROM MK; TO BE ANNOUNCED AT THE FINALE ON THE 22ND AUGUST.
    • Media Distribution List Hong KongFASHION AND BEAUTY TRADE Hong Kong Beauty Magazine Spiral3 Weekly 3 Hong Kong Brides StageAmy Hong Kong Tatler Style MagazineAsia Precious Hong Kong Today Style WatchB.O.X. International Cosmetic News TheZtyle.comBaccarat Image Plus Magazine Times DirectoriesBeauty In Magazine Treasure of LifeBeauty and Hair Magazine Inside Fashion U MagazineBeauty Exchange.com i-Wedding Key UNABeauty Express IWJ Viva Woman.netBelle Magazine Jessica ViviChina Spa Jessica Bride WeddingCity Magazine Jessica Code Wedding de LuxeCool Jessica Dream Wedding West East MagazineCosmo Bride Jessica Weekly With Hong KongCosmoGIRL Jet Women’s Wear DailyCosmopolitan Joyce Magazine WGSN.comCosmopolitan Beauty and Health Jmen WWD.comCover Magazine Kee Zip MagazineDarizi Les Nouvelles Esthetiquese Magazine LifestyleEast Touch LifestyleAsia.comTouch Lifestyle + Travel ENTERTAINMENT & LIFESTYLE TRADEEast Week LimeElegance Lisa 3 Weekly 3 Time Out MagazineElle Luxury-Insider.com Asia Tatler TVB WeeklyElle Accessories Luxury Watcher BC Magazine U MagazineElle Beauty and Health Maison Mode Citylifehk.com Wealthy Bi-Weeklye-Sources Marie Claire City Magazine Weekend WeeklyEntNewsMag Marie Claire Beauty Bible CUP Magazine Where Hong KongEssentials Maxim Your East Touch YESExpression Magazine Me Me TouchFashion and Beauty Milk B East WeekFashion Accessories - Beauty Milk X EntNewsMagFashion Express Momi FaceFashion Net Asia Montres GatewayGlobal Beauty Collections MR Magazine Hong Kong MagazineGoldarths Review MR Style Hong Kong TatlerHappi China Nail Art Bible Image Plus MagazineHarper’s Bazaar Noblesse LifestyleAsia.comHinet Oggi MetroboxHinge Orient Beauty MetropopHKTDC Fashion & Beauty Oriental Sunday New MondayHK Products Prestige MondayHong Kong Apparel Razor Red Next MagazineHong Kong Beauty She.com Peak Magazine Buyers Guide Sisters’ Beauty Pro Post MagazineHong Kong Beauty Int’l Version Slim & Beauty Sudden Weekly SP Luxos Talkies SPC
    • Media Distribution List Hong KongGENERAL NEWS MEDIA GENERAL MEDIA ONLINE TV / RADIOAm730 88iv.com ATVApple Daily Asiaone.com BBCChina Daily Asia Times Online Bloomberg TVHong Kong Commercial Daily Atchinese.com Channel News AsiaHong Kong Daily News Bloomberg CNBCHong Kong Economic Journal Channel News Asia.com CNNHong Kong Economic Times Chinese Worldnet.com Commercial RadioLianhe Zaobao CnYes Hong Kong CommercialMetro Daily DaZhiHui BroadcastingMing Pao Daily Factiva iCable TVMing Pao Weekly Finet Metro BroadcastOriental Daily News Infocast NOW TVPeople’s Daily MSN Phoenix Satellite TelevisionSharp Daily On.cc Radio Television Hong KongSing Pao QianLong Star TVSing Tao Daily Quamnet TVBSingapore Press Holdings SCMP.comSky Post SentineSouth China Morning Post SinaStandard, The SPH OnlineStraits Times, The Takungpao.comSudden Weekly Thomson ReutersSun, The UDNSunday Post WikinewsTa Kung Pao WikioTVB Weekly WisersUnited Daily YahooWen Wei Po Yam
    • THIS DOCUMENT IS THE INTELLECTUAL PROPERTY OF GUANXI CONNECTIONS LTD AND CAN NOT BE USED IN FULL OR IN PART WITHOUT THE PRIORCONSENT OF THE COMPANY.