The document discusses social networks and their benefits for the American University of Vietnam. Social networks allow individuals to connect with friends and share information. They increase traffic to websites as people trust recommendations from others more than traditional advertising. Setting up a social media presence would allow the university to introduce itself to potential students, disseminate information quickly, and better understand students' needs. Examples are provided of how other universities have effectively used social media.

1. Social Network Trend
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

2. What?
• Grouping of individuals into specific groups
• Individuals who are looking to meet other people
• Gather and share first-hand information and experiences
Socializing!
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

3. Why?
• Info travels in sector of a second Benefits:
• Customers trust what “others say” • Increase traffic to website
more than companies advertising Visitors’ communication abilities + trusted networks -> more “visits”
• Increase engagement
Easy + simple -> stay longer
• Cost efficiency
The more you connected, the farer/quicker info would travel
Trust ->pull readers/vitors->customers (students)->fans->free advertiser
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

4. • Connect friends, family, and business associates. Everyone to
Anyone
• Users create a profile page that shows their friends and
networks information about themselves (Information, Status, Friends,
Friends in Other Networks, Photos, Notes, Groups, and The Wall)
For AUV:
• Brief intro about us to the “netizens”
• Easy access “portal”: Events, News, etc.
• Discussion Box
• Linked to website
• “Listen and Understand” student and parents’ concerns, ideas,
suggestions, etc.
• Gain more attention, connections with students, parents, and
business partners.
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

5. Good Examples of Uni’s FB Page
Fully customized“welcome”page
This can be customized by our designer or outsource
Programmer can post to FB by using FBML
We can embed YM here
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

6. Quick access to RSS, other portals
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

7. MSU – Admission example
Get info from potential students
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

8. Example of AUV’s iFrame
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

9. Social Network Toolbar
Traffic and Engagement
• Technology helps traffic building easier via sharing
• Solution: “Social sharing toolbar”
• Contains: RSS Feed, Search bar, recent posts, social network links, tweets, likes,
etc.
• Easy to add to website
• FREE/Cheap plan/Month (Pro users)
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

10. Social Network Toolbar Examples
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

11. AUV – Example of Web’s Toolbar
The toolbar will be added here or anywhere else,
depends on where we want it. All icons, and buttons
can be customized as well
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

12. AUV’s Social Engagement
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

13. Traffic Sources
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

14. This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.

15. Thank you
This document is confidential and was prepared solely for internal use by the American University of Vietnam and its authorized agents; it may not be duplicated or shared without prior written consent.