Updated July 2012 with the freshest UK data about mobile phone penetration and smartphone usage.

1. Key trends in
mobile usage
from the UK.
A Practical Guide
1
Wednesday, 18 July 12

2. marketing needs
single-mindedness.
so you can do more
with your time.
This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.
2
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3. @damiensaunders
3
Wednesday, 18 July 12

4. UK Insights & Trends
100% UK Mobile
connections
49%
Postpay 55%
smart phones
51% ➡
Prepay 52%
used app
Wednesday, 18 July 12

5. UK Insights & Trends
81.6m
UK Mobile
connections 40m
Postpay 44.8m
smart phones
41.6m ➡
Prepay 42.4m
used app
Wednesday, 18 July 12

6. 52
The percentage of smartphone users who have
apps installed
6
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7. 29 The number of minutes each day spent using a
mobile phone. Up from 12 in 2006.
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8. 39
The percentage of smartphone users who are
using data on their mobile
8
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9. Smart
phone
2012
How ready is your business for
the next wave of smart phones? 9
Wednesday, 18 July 12

10. How to start with
mobile marketing?
1. Make your web-site ready for the mobile internet
2. Adjust your e-mail marketing templates for easy reading on
smart phone screens
3. Start using mobile social networks like Foursquare
4. Tell your customers to check the mobile site
5. Find out what features your customers want in a mobile site
6. Enhance your mobile internet site with new features
7. Focus on returning and loyal customers
8. Think about a mobile app.
9.Contact me ...
10
Wednesday, 18 July 12

11. How much time does
this take?
Don’t worry! YOU CAN
You determine the
time you want to
SPEND AS
spend on developing a LITTLE AS 30
mobile strategy. MINUTES
EACH DAY
11
Wednesday, 18 July 12

12. Trends in digital
marketing
Ol’ Skool Nu Skool
• Print Ads • Social Media • Data Analytics
• Magazines • E-mail • Automated
• Expos & Trade • CRM Marketing
Shows • How to Videos • Location based
• Banner Ads • Time-limited
• Tele-sales
• Search deals
• Direct Mail
• SEO • Re-targeting
• Radio • Online-Offline
• Viral
• TV Targetting
12
Wednesday, 18 July 12

13. marketing needs
Bri3sh
Interac3ve
Media
Associa3on
-­‐
Member single-mindedness.
so you can do more
with your time.
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work
is
licensed
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14. DOWNLOAD THIS FOR
FREE
just visit http://
damiens.ws/KRTRM9
add to cart and enter
coupon KEYUK100
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15. Want to read
more?
click to visit damien.co
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