1. Audience Research
Today we read an interesting article which gave us some
advice on how to get audience research. As this something
that has not thoroughly been portrayed in my blog, I found
this very useful as to how we are going to attract and appeal
to our target audience. As a group we thought of some
different ideas as to how we are going to get some feedback
from our target audience on our film as well as advertising
our film.

2. Intro into Qualitative research
• “Qualitative research methods attempt to classify
diverse opinions or behaviours into established
categories (Diamond 1999, 22)”
• “It consists of a set of interpretive, material
practices that transform the world into a series
representations including field notes, interviews,
conservations, photographs, recordings, and
memos to the self (Denzin and Lincoln 2005, 3)”
• Qualitative research involves many different
methods of getting information. These are split up
into various different methods:

3. QUALITATIVE METHODS • Interviews
face-to-face unstructured, semi-structured or structured
interviews
telephone interviews
online interviews
mail interviews
focus group discussions
• Observation
Unobtrusive observation – not getting in the way of the
participant whether they know you are observing or not.
Participant observation – the participant is clearly aware that
they are being observed.
• Personal meaning mapping
• Mobile phones.

4. Interviews
• The interviewer is a person, historically and
contextually located, carrying, unavoidable
conscious and unconscious motives, desires,
feelings and biases (Sheurich 1995, 241)
[ethical problems]
• Furthermore, the setting in which the
interview takes place, the language and
culture of the respondents, the ways in which
an interviewer presents him/herself and the
necessity to gain trust effect the outcome of
the interview.

5. How will we research?
As a group after reading the article we had to think about how
we would research information on our target audience for our
own documentary. We drew up these few ideas:
• Focus groups – pitch to an audience of various different
people our different ideas and gather their thoughts on what
we could do with our documentary.
• Social networking (using Twitter and Facebook) – post on
social networking sites questions for friends and followers to
answer to get an idea what various different people are into or
notice in advertisements. Find out their favourite
advertisements and why they appeal to them. Can we
incorporate this into our own advertising campaign for out
documentary?
• Audience profiling.