Lata Mangeshkar II – A TV Program

1. Lata
Mangeshkar II
( A Research Study )
Original
Work

2. Problem
Lata Mangeshkar is the ace playback
singer of Bollywood. Thousands of men
and women of India, Sri Lanka,
Bangladesh and Pakistan enjoy her
melodious songs. She is at the hot seat
for the last forty years. In a TV Show in
India, Lata declared Sunidhi Chuhan as
her singing heiress for her upbeat voice-
quality. This sudden announcement not
only gave Sunidhi Chuhan a big push in
Indian playback singing industry but also
hurt feelings of tens of thousands fans of
Alka Yagnik and Lata.
“Is Sunidhi Chuhan or Alka Yagnik
singing heiress of Lata Mangeshkar?”
Prime Proposition

3. A questionnaire was developed in
English to get responses for the
prime proposition. Survey was
conducted through email during
November 1-5, 2010. One hundred
persons living in Pakistan and
abroad participated in the survey.
The error margin for a sample of this
kind is +5% at 95% confidence level.
Survey

4. Eighty percent (80%) respondents
answered that Alka Yagnik is the
singing heiress of Lata Mangeshkar.
Fifteen percent (15%) responded that
Sunidhi Chuhan is Lata Mangeshkar
II.
Five percent (5%) respondents did
not reply to the prime question.
Results of Survey
80%
Alka Yagnik
15%
Sunidhi Chuhan
5%
No Answer

5. Alka Yagnik born in 1966 has done
playback singing for over 700 Indian
movies. She is seven-time winner of the
Filmfare Best Female Playback Award.
She has got several prestigious awards
including National Films Award in 1994
and 1999. Alka Yagnik is perfect voice for
Ghazal singing.
Sunidhi Chuhan born in 1983 has done
playback singing for over 150 Indian
movies. She is two-time winner of the
Filmfare Best Female Playback Award.
She has got several prestigious awards
including Star Screen Award in 2004 and
2007. Sunidhi Chuhan has yet to release
her Ghazal albums with Hariharan and
Talat Aziz.
Crooners Comparison
Music is an essential component of any
culture. Music has been used for
developing international relations in
continents like Europe and Africa. Music
nights and programs are arranged for
international delegations. Indian music is
listened everywhere in the world. Singers
go to India for learning classic and film
music. Basic notes of music have no
boundaries and borders. Good music
must be appreciated and enjoyed.
Music & Intl Relations

6. Alka Yagnik is singing heiress of Lata
Mangeshkar. Lata must review her
decision in a public show in front of
media.
Conclusion
ARY Digital and Sony TV are requested
to execute the program “Lata II”.
TV Program
Sajid Imtiaz: Communications Expert CDKN, Member NMSBA

7. Alka Yagnik is singing heiress of Lata
Mangeshkar. Lata must review her
decision in a public show in front of
media.
Conclusion
ARY Digital and Sony TV are requested
to execute the program “Lata II”.
TV Program
Sajid Imtiaz: Communications Expert CDKN, Member NMSBA