Why New Media is Dead - Newcastle

New Media is Dead

What was New Media? New media is a term that describes media which • can only be viewed or used with the aid of comput- er processing power. Is is often said to be a form of media that includes some aspect of interactivity for its audience, to a greater or lesser degree. It is usually in digital form; which is what enables com- puters to store it, operate on it, and make it inter- active. Wikipedia - http://en.wikipedia.org/wiki/New_media •

Web 2.0 Web 2.0, a phrase coined by O'Reilly Media in • 2004, refers to a perceived or proposed second generation of Web-based services such as social networking sites, wikis, communication tools, and folksonomies that emphasize online collaboration and sharing among users. Wikipedia - http://en.wikipedia.org/wiki/Web_2.0 •

Web 2.0, The Machine is Us/ing Us http://youtube.com/watch?v=6gmP4nk0EOE •

What changed? Participation • Collaboration • Social • Collective intelligence • Web as a platform • The Long tail •

Power Law of Participation

Collaboration Blogs, wikis, tagging, etc are powering collabora- • tion like never seen before

Social The art of connecting people on-line and off-line •

Collective intelligence Everyone contributes to something greater that the • sum of its parts

Web as a platform The web is a platform or canvas for your creativity •

The Long tail

So how does the BBC fit in here?

Turning around the good ship BBC BBC Backstage • Innovation Labs • BBC 2.0 • BBC Blogs Trial • BBC Feed Factory • BBC Creative/Open Archive • BBC Podcasts Trial • 3rd party content deals • BBC YouTube deal - • http://www.bbc.co.uk/pressoffice/pressreleases/stories/20

What is Backstage? “There's two views on the BBC. One is the traditional view of centralised websites. The other is more open, de- centralised and a mess. That is Backstage and in there somewhere, is the future of the BBC” A developer/designer network from the BBC An opportunity for the BBC to offer some of the con- • tent and services A way to share with 3rd party, non-commercial devel- • opers Our way of stimulating creativity and innovation in • the market

Why is the BBC doing this? The Governors response to the Review of the BBC’s On- • line services by Philip Graf committed the BBC to using open standards to allow users to find and repurpose BBC content in more flexible ways Trust is the foundation of the BBC – We take pride in delivering Quality – Creativity is the lifeblood of our organisation – Audiences are at the heart of everything we do – We Respect each other and celebrate our diversity – Great things happen when we Work together –

Common Questions Cost of giving a way data and content? • Undermining commercial services? • What license is applied? • Were Poaching talent and ideas? • Is it all about prototypes? •

So what's hot on our radar?

Transparency Our audience require a deeper connection with the • core of the BBC. They no longer consume or should be labeled users. http://www.albinoblacksheep.com/flash/epic Participation * • Collaboration * • Social • Collective intelligence * • Web as a platform * • The Long tail •

Transparency How in touch is the BBC with its audience? - • http://backstage.bbc.co.uk/prototypes/archives/2006/10/h

Transparency “News Sniffer aims to monitor corporate news or- • ganisations to uncover bias” - http://newssniffer.newworldodour.co.uk/pages/about • 'Watch Your Mouth' monitors the BBC's 'Have Your • Say' website and detects when comments get cen- sored Revisionista monitors news websites and detects • when articles change. The versions are viewable and the changes are highlighted.

Instant messenger bots Instant messenger applications have existed on • peoples desks for quite a while but building services which use them has been slow to come Participation * • Collaboration * • Social * • Collective intelligence • Web as a platform * • The Long tail * •

Instant messenger bots http://backstage.bbc.co.uk/prototypes/archives/2006/10/b • http://backstage.bbc.co.uk/prototypes/archives/2006/02/h •

Twitter Although, not really instant messenger. Twitter is • predicated around what your doing right now Participation • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail * •

Twitter mash-ups http://backstage.bbc.co.uk/prototypes/archives/2007/02/t • http://backstage.bbc.co.uk/prototypes/archives/2007/01/b • Twitter Fan wiki - http://twitter.pbwiki.com/ •

Beyond the Browser

Widgets/Gadgets A widget engine is host software system for physi- • cally inspired applets or web data on the desktop Participation • Collaboration • Social • Collective intelligence * • Web as a platform * • The Long tail •

Widgets/Gadgets Yahoo Widgets • Apple Dashboard • Google Gadgets • Vista Gadgets • Opera Widgets • Netvibes - Universal Widget API (UWA) • W3C's Widget specification - • http://www.w3.org/TR/widgets/

Desktop Widgets example

Start page Widgets example

Rich Internet Applications Rich Internet Applications which are built like Web • sites but share the space of desktop applications are on the horizon Participation • Collaboration • Social • Collective intelligence • Web as a platform * • The Long tail * •

Rich Internet Applications Microsoft Avalon/WPF/XAML • AOL Boxely • Mozilla XULrunner • Adobe Flex/Apollo • Formsplayer Sidewinder • Firefox 3.0 • Morfik • http://en.wikipedia.org/wiki/Extensible_Application_Marku •

Adobe Apollo

Mozilla XUL http://www.xulplanet.com/tutorials/whyxul.html •

Firefox 3.0 Off-line enabled applications will be possible with- • out another framework

Getting real with devices Taking pools of data off the web and into real de- • vices, makes the web much more tangible and manageable Participation * • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail •

Nabaztag (techno love bunny) http://backstage.bbc.co.uk/prototypes/archives/2007/01/n • http://www.nabaztag.com/ •

Chumby Chumby Industries was formed by hackers who • wanted to create something interesting, useful and different. The starting point was the humble clock radio - http://www.chumby.com

Mobile phones

Second Life Second Life is a 3-D virtual world entirely built and • owned by its residents. Since opening to the public in 2003, it has grown explosively and today is in- habited by a total of 4,199,243 people from around the globe. Participation * • Collaboration * • Social * • Collective intelligence • Web as a platform * • The Long tail •

Second Life http://kosso.wordpress.com/2006/10/06/bbc-news-rss-ne •

Large Screens in Second Life Virtual and Real - • http://www.blugg.com/bbc/LCD1/WSHTON7.html Secondlife - • http://slurl.com/secondlife/Nooribeom/242/179/23/?img=http%3A SL Video - • http://kosso.wordpress.com/2006/10/06/bbc-news-rss-newsreade

Maps and Geo-spacial information Mapping where you are and where your going is • completely in your control, like no other time before. Participation • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail * •

Maps, Weather and Traffic Weather map - • http://backstage.bbc.co.uk/prototypes/archives/2007/01/world_we Travel map - • http://backstage.bbc.co.uk/prototypes/archives/2006/10/live_trave

Creative Commons Creative Commons provides free tools that let au- • thors, scientists, artists, and educators easily mark their creative work with the freedoms they want it to carry. You can use CC to change your copyright terms from "All Rights Reserved" to "Some Rights Reserved." Participation * • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail * •

Creative Commons

Creative Commons Attribution License • Attribution-NoDerivs License • Attribution-NonCommercial-NoDerivs License • Attribution-NonCommercial License • Attribution-NonCommercial-ShareAlike License • Attribution-ShareAlike License •

Pools of Data The experimental catalogue database holds over • 900,000 entries. It is a sub-set of the data from the internal BBC database created and maintained by the BBC’s Information and Archives department Participation • Collaboration * • Social • Collective intelligence * • Web as a platform * • The Long tail * •

Pools of Data Infax is so full of data just waiting to be unleashed • http://open.bbc.co.uk/catalogue/infax/ •

Visualization The visualization of data, content and information is • becoming the difference between people understanding and not understanding Participation • Collaboration * • Social * • Collective intelligence * • Web as a platform * • The Long tail * •

Visualization A comprehensive archive of all the Homepages • from July 14th 2005 onwards - http://www.bbc.co.uk/homearchive/

Visualization Information aesthetics - http://infosthetics.com/ • Data mining - • http://datamining.typepad.com/data_mining/ Twingly screensaver - http://www.twingly.se • Packet Garden - • http://www.selectparks.net/~julian/pg/pmwiki.php?n=Ma

Internet Television Joost previously the Venice Project • Participation • Collaboration • Social * • Collective intelligence • Web as a platform * • The Long tail * •

Internet Television

Internet Television Tape it off the internet (friendly bit torrent) •

Internet Television

Things which are bubbling up...

BarCamp The BarCamp rules are very clear and create an • environment where there are no spectators, only participants: everyone who attends is expected to present, give a demo, lead a session or support the event in some way. This helps to get everyone in- volved, but also creates more of a community at- mosphere - http://barcamp.org/BarCampLondon2

BarCamp

Web standards The Web Standards Project is a grassroots coalition • fighting for standards which ensure simple, afford- able access to web technologies for all http://webstandards.org • Use XHTML 1.0 transitional/strict • Separate the content from the style • Use Cascading Style Sheets with limited hacks • Use unobtrusive DOM scripting and JavaScript • Use Semantic markup, avoid Tables for layout • Do not build for a single browser •

Semantic markup Semantic markup is markup that is descriptive • enough to allow people and machines to recognize it and make decisions about it. In other words, markup means something when we can identify it and do useful things with it. In this way, semantic markup becomes more than merely descriptive. It becomes a brilliant mechanism that allows both humans and machines to “understand” the same information

Semantic markup

Microformats Designed for humans first and machines second, • microformats are a set of simple, open data for- mats built upon existing and widely adopted standards. Instead of throwing away what works today, microformats intend to solve simpler problems first by adapting to current behaviors and usage pat- terns (e.g. XHTML, blogging). http://www.microformats.org •

Microformats People and Organizations • hCard • Calendars and Events • hCalendar • Opinions, Ratings and Reviews • VoteLinks, hReview • Social Networks • XFN • Licenses: • rel-license • Tags, Keywords • rel-tag • Lists and Outlines • XOXO •

HTML 5 Apple Inc., The Mozilla Foundation, and Opera • Software ASA came together to define what they class as the next version of the web. HTML 5 as its being called includes some interesting parts including the Canvas element http://developer.mozilla.org/en/docs/HTML:Canvas •

HTML 5: Canvas <canvas> is a new HTML5 element which can be • used to draw graphics using scripting (usually JavaScript). It can for instance be used to draw graphs, make photo compositions or do simple (and not so simple) animations. Its supported by Safari, Mozilla and Opera. • Examples - • http://developer.mozilla.org/en/docs/Category:Canvas_examples

HTML 5: Canvas

Pipelines Mashup? The Web is the API • I want to talk about the implications for that marvelous as- • pect of the fundamental UNIX design: the pipe, and its abil- ity to connect small independent programs so that they could collectively perform functions beyond the capability of any of them alone. What is the equivalent of the pipe in the age of the web? ...This is one of the REALLY BIG IDEAS that is going to shape the next five or ten years of computing. - Jon Udell (microsoft) http://radar.oreilly.com/archives/2007/02/pipes_and_filte. •

Pipeline examples Unix Pipelines • XML Pipelines • AppleScript • Touchstone • Yahoo! Pipes • Xproc (XML Pipeline definition language) •

Yahoo! Pipes http://pipes.yahoo.com •

Yahoo! Pipes Pipes opens up mashup programming to the non- • programmer, it's not entirely for the faint of heart. At minimum, you need to be able to look at a URL line and parse out the parameters (so, for example, you can use Pipes' "URL builder" module to con- struct input to a site's query function), understand variables and loops, and so on. But you don't really need to know these things to get started – Tim O'Reilly

Touchstone Touchstone takes Widgets, Pipelines and Attention • to the next level http://www.touchstonelive.com •

Touchstone Adapters - • http://touchstone.stikipad.com/adapters/show/Adapter+Id

Attention and your Identity

The Attention Economy Attention economics is an approach to the man- • agement of information that treats human attention as a scarce commodity, and applies economic theo- ry to solve various information management problems. – wikipedia

The Attention Economy "Attention economics" today is primarily concerned • with the problem of getting consumers to consume advertising. Traditional media advertisers followed a model that suggested consumers went through a linear process they called, AIDA - Attention, Interest, Desire and Action

Attention 2.0 Your Attention data/profiles has real value and • needs to be protected. Attention 2.0 puts the user in control of their Atten- tion data/profiles. Attention Trust - http://www.attentiontrust.org/ • Attention Profiling Mark-up Language - • http://www.touchstonelive.com/apml/

Identity 2.0 Dick Hardt Founder & CEO, Sxip Identity, delivers a • compelling and dynamic introduction on Identity 2.0 and how the concept of digital identity is evolv- ing. - http://identity20.com/media/OSCON2005/ Open ID - http://openid.net/ • SXIP - http://www.sxip.com/ •

Open ID When you post on a blog using OpenID, the blog- • ger's site asks your OpenID provider to log you in; when your provider verifies you, you are guaran- teed a unique identity without maintaining an ac- count for that blog. Simon Willison explains how it all works in a short • screencast - http://simonwillison.net/2006/openid-screencast/

Digital Rights or Restrictions Digital Rights Management is a controversial topic. • Advocates argue DRM is necessary for copyright holders to prevent unauthorized duplication of their work to ensure continued revenue streams.

Digital Rights or Restrictions Some critics of the technology, including the Free • Software Foundation, suggest that the use of the word "Rights" is misleading and suggest that people instead use the term Digital Restrictions Man- agement. Their position is essentially that copyright holders are attempting to restrict use of copyright- ed material in ways not included in the law. Others, such as the Electronic Frontier Foundation • consider some DRM schemes to also be anti-com- petitive practices, citing the iTunes Store as an example

Digital Rights or Restrictions We invited some of the most vocal backstagers in • the long running debate over DRM, to come and join us at the BBC to discuss face to face what they felt about DRM and the BBC. The hour long discus- sion caused quite a stir... http://blip.tv/file/get/Matthewcashmore-backstagebbccouk Your welcome to download and remix the MPeg3 • file or the Ogg Vorbis file. Both are licensed under creative commons attribution v2.5

Final thoughts, Ajax, ruby on rails, etc are not that interesting... • Set up a blog or have some online profile • Contribute to a open source project • Remember Bit Torrent isn't evil • Social networks for the sake of social networking • are tiresome Get out there and get social • Use a RSS reader or aggregator • Listen to ITConversations.com • Keep an eye on the BBC and join the Backstage list •

Thank you Ian Forrester | backstage.bbc.co.uk | cubicgarden.com | geekdinner.co.uk • | ian.forrester@bbc.co.uk Matthew Cashmore | backstage.bbc.co.uk | thelondonbiker.com | journey- • torussia.com | matthew.cashmore@bbc.co.uk Credits • The power of participation – http://farm1.static.flickr.com/49/171420476_7346bf964c_t.jpg • Freedom fighters - http://www.flickr.com/photos/beija-flor/194900377/ • Joost screenshots - http://www.flickr.com/photos/svonog/408587861 and • http://www.flickr.com/photos/zemote/408945390/ and http://www.flickr.com/photos/d88315v/408002501 Time - http://www.flickr.com/photos/zelciia/327120047/ • The machine is us/ing us - http://mediatedcultures.net/ksudigg/?p=78 • Open ID screencast - http://simonwillison.net/ • Great that the sum of its parts - http://www.plasticbag.org/files/greater/ • Apollo shots - http://readwriteweb.com/ • Bubble room - http://www.flickr.com/photos/modahome/332137979/ •

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Why New Media is Dead - Newcastle

by Ian Forrester

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