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When Good Enough is Great
During a 5 month time span, Adteam2010 implemented and conducted comprehensive yet succinct research to redefine the way 18-25 year olds perceive, distinguish and interact
with the insurance industry. The following research methods establish our conceptions of the “convergent” individual, allowing us to strategize our executions to maximize Technology has made In these troubled 9?%$(/&23!5&)%!&:1<'%:!'5%
efficiency and congruency while maintaining awareness of our target values. us hyper-connected
individuals.
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Entire markets have been
transformed by products
that trade power or fidelity
for low price, flexibility,
economic times,
consumers seek
temporary distractions,
comfort and support.
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The typographic State Farm logo
modernizes the look of the brand.
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