building followership and support on both the actual LinkedIn site and on its subsequent social media accounts as well as usefulness of site networking in finding careers. Key performance indicators would include:increase of traffic on the site, increase of content and content views, likes on other social media, and increase in job placement.
We would work on getting people involved by creating an account and to start connecting, as well as getting organizations involved in connecting with current and past employees as well as clients and prospective employees and clients.
it is easier and more convenient. This will be a focal point of all initiatives. One possible addition to the campaign to further promote the big idea would be to add an address book application linked to LinkedIn connections.
Creating a presence on social media and networks as a whole. Facebook:To build my page I will be sure to create good content and share it at appropriate times during the three biggest usage spikes, 11 a.m., 3 p.m. and 8 p.m. (Cole, Mehraban, pg. 70). Good content draws followers. I will also be sure to share pictures with my content, as they get a great deal more attention, likes and comments from audiences. I will also focus on connecting with people. Engaging your audience is key, so the company will be posing questions and responding to commenters. To engage the audience, the page will share good content including what the company has to offer, tips and tricks in the professional world, learning sessions, tutorials and webinars, user stories, job and internship opportunities, etc. The pictures will also draw attention. I also plan to hold contests (an option for Facebook company pages) to create buzz and excitement about our networking opportunities and connection value. In order to influence friends of fans, the content should speak for itself and people will ideally share our posts and talk about our product and services. Facebook contests also can be very productive in reaching friends of fans. These contests often require the contestant to like the page and share a post about the contest on behalf of the page. Paid advertising also helps in reaching friends of friends as well as our current audience. Advertising sometimes appears on users timelines as ad advertisement under the guise of your friend likes such and such company, in turn exposing the user to the content and enforcing that the company is socially trendy and approved.Twitter:I would be sure the company has a user friendly ID clearly indicating that it is the companies account while being easy to identify and remember so encourage interaction. I would follow relevant accounts such as travel sites. I would be sure that the content posted is delivered in the appropriate way containing appropriate language for the company and the audience. The content must be good, relevant and useful to the audience, sometimes posing questions and feedback questions to the audience. These questions as well as company interaction with retweeters, followers and those who reply will create conversation and outreach. Promoting other users and companies also helps to create interaction while appearing humble.Pinterest is also a viable option for this company in the efforts of sharing our content. To gain interest the company account can pin great networking tips, interview help, field updates, and other professional advice and news, making it easier for our audience to respond to the call to action of utilizing LinkedIn in their professional efforts. Pinterest also holds contests. This could be a great tool in the strategy by asking people to pin their insights and tips, as well as what LinkedIn has done for them in their careers. This also well get people thinking about what LinkedIn could do for them in terms of improvement and opportunity. Contests and pins could be marketed at all different audiences within out target group.BloggersBy seeking out bloggers, real life people and digital peers of our audience can influence our target market. One possible tactic would be to sponsor bloggers with features on our site; they would be able to write articles to be posted on the LinkedIn feed. This could be in multiple circumstances including encouraging their own interests in their professional area, or by writing tips on how to blog, or why blogging is good for your career. By providing these features and sometimes other monetary compensation, the bloggers will in return write about our products and services, in turn promoting the company. Any positive talk in any amount or topic benefits the company and creates a positive outlook about the opportunities with our company for the bloggers audience, in turn increasing the likelihood that they consider LinkedIn for their networking or increase usage. This also would gain traffic to the site through links to the featured articles written by someone they already like in the subsequent blogs.
Another key aspect in digital marketing is optimizing content.Optimizing photos includes using photos in posts and being sure that the file names and rollover titles are appropriate and clear. Using keywords is a powerful tool. SEO is a great way to gain traction on your content without having to pay for it.
LinkedIn can utilize keywords such as network, professionals, job search, connect, application, LinkedIn jobs, linked in, and LinkedIn profile there would be greater chances of customers networking and job searching with LinkedIn.
A great way to promote this would be to stress the ease of connecting during a meeting rather than exchanging business cards, or to connect with potential employers you meet at workshops or throughout your day connecting with colleagues and professional peers. Let connecting on LinkedIn replace the need for business cards that can be misplaced or cluttered. Cell phones are the most used digital devices for most peopleNetworking advantage in the conference room and out is key.
This figure comes from taking the average hourly billing amount of digital agencies at $250 an hour for 8 hours a day, for 6 months equaling $360,000 and a paid media budget of $250 a day for AdWords etc. Six months to prepare a strategy, planning on what tools and implementation routes, building the strategy, implementation of the strategy, management of what we are implementing, and paid media (Adwords/Display) allowances.
Promote LinkedIn as the digital age of professional networking on all possible platforms including:competing social media, blogs, mobile applications, SEO, SMO and though useful, enticing, and shareable content. track progress through increase of traffic and followership on LinkedIn and subsequent LinkedIn accounts on other media.
