Anheuser Busch
Digital Marketing
Strategy
By: Matt Rose
A Little Bit About AB InBev
 Founded in St. Louis,

Missouri in 1852. The
company operates 13
breweries across the
countr...
Target Audience
 College students ( Ages 21-24)

 Men and women (Ages 24-45)

 People looking for a great beer

with an...
Blazing The Campaign Trail
-

Introduce a new product

-

Free samples at various
retailers include stores such
as Costco,...
Spokes People
 Daniel Craig ( Portraying

James Bond)

 Mark Wahlberg

 Jessica Alba
NEW PRODUCT
 I’d like to formally introduce

you to the newest member
of the Anheuser- Busch
family : Budweiser Summer
La...
Spreading The Word
Marketing Budget
 Pay Per Click: $ 2,000,000
 Promo Samples/ Supplies: $5,000,000
 Event Planning: $2,000,000
 Super B...
Market Share
Cheers!
Upcoming SlideShare
Loading in …5
×

Nmdl final presentation

218 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
218
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nmdl final presentation

  1. 1. Anheuser Busch Digital Marketing Strategy By: Matt Rose
  2. 2. A Little Bit About AB InBev  Founded in St. Louis, Missouri in 1852. The company operates 13 breweries across the country and operates one of the largest theme parks in the United States. At one time even owning a portion of the St. Louis Cardinals. Being one of the largest and most respected beer companies in the world it has a 260 million dollar advertising budget.
  3. 3. Target Audience  College students ( Ages 21-24)  Men and women (Ages 24-45)  People looking for a great beer with an affordable price.
  4. 4. Blazing The Campaign Trail - Introduce a new product - Free samples at various retailers include stores such as Costco, Kroger, Meijer and college campus liquor stores. - Promotional Apparel Giveaways ( Scratch And Wins )
  5. 5. Spokes People  Daniel Craig ( Portraying James Bond)  Mark Wahlberg  Jessica Alba
  6. 6. NEW PRODUCT  I’d like to formally introduce you to the newest member of the Anheuser- Busch family : Budweiser Summer Lager, with Budweiser’s classic formula and introducing fresh lemons and blackberries with a little hint of summer. It will be so refreshing you cant have just one.
  7. 7. Spreading The Word
  8. 8. Marketing Budget  Pay Per Click: $ 2,000,000  Promo Samples/ Supplies: $5,000,000  Event Planning: $2,000,000  Super Bowl Commercial: $ 4,000,000  Social Media Marketing: $3,000,000 Projected Marketing Cost: $16,000,000
  9. 9. Market Share
  10. 10. Cheers!

×