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CRMnext Introduces Twitter Response for Customer Service Management through Social Networking Channels
1. CRMnext Introduces Twitter Response for Customer Service Management
through Social Networking Channels
Delhi, May 13, 2013- CRMnext introduces Twitter Response to enable social media management
teams to send messages, images and links in response to Tweets captured as Cases or Leads in
CRMnext. Twitter Conversations collates a multitude of posts based on user defined keywords from
the popular social media network, Twitter. Logged-in users can convert these postings to Cases,
Leads or Contacts and send their related responses as tweets from CRMnext. This significantly helps
in improving customer experience on social media.
Customers can view responses to their Twitter posts from their accounts and send replies too. In
addition, users can view the entire history of back-and-forth conversations for a specific post using
the stored conversation thread for that record. To facilitate users to efficiently handle large volumes
of social conversations from Twitter, CRMnext has introduced ‘Conversation Thread’ under Twitter
Conversations which can be configured in a few easy steps. An administrator can simply drag-and-
drop this option to required roles’ layout to facilitate quick access to create new and view existing
communications between current/ potential customers and the users’ organization.
Dr. Manoj Kumar, Product Architect, CRMnext said, “CRMnext negates navigating between multiple
systems by providing a single window to users for reviewing customers’ targeted or random social
posts from Twitter along with their social, personal and work details. Twitter Response greatly
improves customers’ perceptions by quick providing responses to their queries lowering the
turnaround time. Alternately, conversations captured and converted to CRMnext records as Cases or
Leads depending on the content of their Tweet can be automatically or manually assigned to
specialists and handled through the relevant workflow.”
About CRMnext
CRMnext is a specialist Customer Relationship
Management product company with focus on ultra-
scalable installations. CRMnext team has proven track
record of delivering High-Impact CRM solutions in their
key practice vertical of Banking, financial Insurance,
Media, and Telecom. Unlike commodity CRM, CRMnext
has been widely recognized as a proponent of strategy
driven implementations. For more details visit
http://www.crmnext.com