1. Andrew Goodwins’ 6 Feature of Music Videos From his book ‘Dancing in the Distraction Factory’

2. 1. Music videos demonstrate genre characteristics For example dance routines in pop songs And performance in rock songs

3. 2. There is a relationship between lyrics and visuals. The lyrics are represented by visuals For example in ‘Thriller’ the costumes are scary and match well with the horror theme of this song

4. 3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music. In Beyonce’s ‘Best Thing I Never Had’ the movement of camera shots, outfits, facial expressions and mise-en-scene all reflect the tone and mood of the song

5. 4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. These include close ups of the star’s face, iconography of band image, visual trademarks and motifs Lady Gaga’s eccentric outfits and make-up are shown in her close ups.

6. 5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body In Rihanna’s video for ‘California King Bed’ eye catching or revealing costumes are worn for sex appeal with the artist typically being center of attention

7. 6. There are often intertextual references to films, tv programmes, other music videos etc. Gentlemen Prefer Blondes Madonna – Material Girl Shows sexy blondes using their looks to get what they want