"It's the market that takes a new great deal of investment today pertaining to some thing out inside...

1. Silicon Valley map wars heat up: $3.1 billion deal between
Nokia, carmakers sign of trend
"It's the market that takes a new great deal of investment today pertaining to some thing out inside
the future. so do Apple and also Uber. To be Able To get this to area perform needs one of the most
comprehensive map actually created.
Engineers who are tracing the actual world's urban contours along with greater detail than ever just
before are also creating the building blocks for vehicle-to-vehicle communications in which warn
associated with hazards as well as traffic congestion, as well as "smart cities" where each and also
every bus range and also taxicab can be connected to an efficient, pulsating municipal control room.
"You have to make investments a large quantity of cash in extremely expensive sensors as well as
cars as well as tools to construct the particular maps, and also at this time there's no marketplace
for it. The Particular business assisted launch the particular turn-by-turn computer navigation craze
that will shot in order to popularity inside the 1990s. the organization operates the global fleet of
these vehicles employed for capturing 3-D street images to create detailed maps in which is planning
to be required for the long term when cars drive themselves. (Jane Tyska/Bay Location news Group)
(JANE TYSKA)
"High-precision digital maps certainly are a crucial element with the mobility in the future," said
Dieter Zetsche, chairman involving Daimler AG, in a statement concerning the Nokia deal. Hoping to
become able to battle Google just before it controls the particular market, the particular German
auto companies are making the long-term investment inside autonomous driving, said Marc Prioleau,
whose Palo Alto consulting firm specializes in location services.
Nokia: Following mapping 27 million miles round the world, your Finnish firm is promoting off
HERE, its maps division, with regard to $3.1 billion to end up being able to German carmakers
BMW, Daimler along with Audi.
Google: Its popular Maps item celebrated its 10th anniversary this year, but Google is now
perfecting and collecting more detailed, internal maps pertaining to its self-driving cars.
TomTom: The Particular Dutch company, recognized for its in-car navigation devices, offers
partnered using Germany's Bosch for you to map freeways regarding self-driving cars -- its 1st
project was Silicon Valley's Interstate 280.
Uber: Excellent maps tend to be crucial for the Bay Area firm's mission to build an efficient ride-
hailing service. cities this summer.
OpenStreetMap: As tech along with auto companies fight to end up being able to control commercial
mapping technology, this collaborative, open-source project remains absolve to all. the Finnish firm
added Ristevski's Earthmine, a Berkeley-based firm, in 2012.
Map wars
"The trend is actually being capable of optimize each along with every mile," stated Shiva

2. Shivakumar, a new former Google executive that ERO-Fantasie co-founded Los Altos-based Urban
Engines, that contracts together with cities such as Singapore as well as Sao Paulo to track buses
and other public transit vehicles.
Other companies are also within the race. cities, but has a large quantity of catching up to do. Your
organization operates the global fleet of these vehicles used for capturing 3-D street images to
create thorough maps that is likely to be needed for your long term when cars drive themselves.
(Jane Tyska/Bay Location news Group) (JANE TYSKA)
Whichever company can draw the particular greatest digital atlas, update it at lightning speeds and
also manage who are usually able to utilize it has an edge about future industries coming from robot
taxi and also package deal delivery fleets to personalized buying apps.
Apple this summer began deploying street-mapping minivans across U.S. "With the actual joint
acquisition involving HERE, we would like for you to secure your independence associated with this
central services with regard to almost all vehicle manufacturers, suppliers and customers within
various other industries."
Though the telecommunication organization relies inside Finland, Nokia's mapping division has its
roots in a Sunnyvale firm, Karlin & Collins, which was founded 30 in a lengthy time past after one of
its co-founders struggled in order to study an unwieldy paper map whilst driving round the Bay Area.
Shifting to minimize its dependence on Google Maps, Uber bought San Jose-based deCarta within
March and it is pursuing self-driving auto technology.
Apple: The Actual consumer giant began deploying image-collecting mapping minivans all through
U.S. and a consortium regarding German luxury carmakers just bought their approach in to Silicon
Valley's simmering map-making race, announcing Monday they'll devote $3.1 billion in order to
acquire Nokia's mapping division, dubbed HERE.
Silicon Valley map wars heat up: $3.1 billion deal between Nokia, carmakers symbol of trend - San
Jose Mercury News
Contact Matt O'Brien from 408-920-5011. I believe that's something they want to make sure they
will controlled."
Google desires that map. Dutch mapping firm TomTom, recognized for its in-car navigation devices,
has partnered together with Germany's Bosch to map freeways pertaining to self-driving cars -- its
initial project had been Silicon Valley's Interstate 280.
BERKELEY -- Somewhere lies a mythical town in that the cars drive themselves, and in addition the
folks walk aroundwith wearable guides in which understand what they need and also exactly where
to locate it. That moved to Chicago and also changed its identify for you to Navteq, which usually
Nokia bought for $8.1 billion throughout 2007. Therefore really does Uber, which bought San Jose-
based mapping pioneer deCarta inside March in what could be a long-term objective to wean its
dependence on Google Maps and one day produce its efficient self-driving taxi service.
On a new current stop through at his Berkeley office, John Ristevski, the particular Finnish firm's
head involving reality capture along with processing, confirmed how the vehicles mapped San
Francisco's famous Lombard Street for you to capture its curvy topography throughout minute
detail.

3. Atop each mapping vehicle is actually a 5-foot rig using accelerometers and also gyroscopes in which
record hills as well as turns; any panoramic camera that will captures images; the global positioning
system monitoring satellite-based coordinates; plus a fast-rotating laser scanner that will pinpoint
your edges involving lanes, curbs and tree branches.
Mapping innovation is will simply no longer just about designing the actual greatest turn-by-turn
navigation software or even the nearly all stunning consumer interface. A number Of refer to it as
your "Wikipedia of Maps."
Such precision mapping can be a building block regarding driver guidance goods and particularly
with regard to totally autonomous vehicles, which will make use regarding the internal mapping
computer software to end up being able to understand where an individual should drive.
There had been elation yet little surprise Monday inside downtown Berkeley, hub for that image-
collection division of Nokia's mapping technology, when engineers huddled together to have got an
all-staff meeting in regards for you to the German deal.
Nokia's map system already powers with regards to 0.8 involving cars together with embedded
navigation throughout The United States along with Europe.
Cyrus McGuire, production lead together with HERE, a
new Nokia company, drives the mapping automobile together with cameras, lasers and also radar
close to his or her headquarters inside Berkeley, Calif., on Friday, July 17, 2015. It's a new 2020
market," Prioleau said. "Mapping is core for you to every thing mobile along with every little thing
about being able to move about a city."
Cyrus McGuire, production lead with HERE, the Nokia
company, drives the mapping auto using cameras, lasers as well as radar near his or her
headquarters in Berkeley, Calif., about Friday, July 17, 2015. follow him with
Twitter.com/Mattoyeah.
After weeks of rumors with regards to who does get them -- San Francisco's Uber and also Chinese

4. tech giant Baidu were on this list of most likely contenders -- an announcement early Monday
confirmed that BMW, Audi as well as Daimler, owner in the Mercedes-Benz brand, were the
particular winning suitors.
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By taking over Nokia's 6,000-person maps team, the German trio showed which they won't let
Google, the incumbent leader in digital maps, or Apple, that is wanting to catch up, control the
destiny regarding location-based technology.
"They recognize this really is going being your brains of our cars," mentioned Eric Gundersen, CEO
regarding San Francisco Bay Area startup Mapbox, certainly one of many Bay area firms riding a
new wave involving industry interest in next-generation cartography. some maps will become so
integrated in to smartphone apps that they knows when and also in which a user may well want to
search or perhaps eat, Gundersen said.
Like Google, Nokia has been managing a new global fleet of vehicles capturing very detailed street-
level images via Bangkok to Brazil.
Tech companies and auto makers are usually vying for power over high-tech mapping technology: