Jeff Hoyer has over 20 years of experience in sales leadership for small and medium-sized businesses. He has worked with companies like Xerox, Telephone Marketing Programs, and RH Donnelley helping clients in various industries. Hoyer discusses the importance of having accurate online listings, how the local search landscape and mobile usage has changed, and how businesses need to monitor and manage their online reputation. The key takeaways are to ensure online listings are optimized for mobile, incorrect listings can hurt reputation, and lack of information sends customers to competitors.

1. What is Your Online Reputation?
November 15, 2012

2. Today’s Speaker
Beginning with Xerox Corporation in 1979, Jeff served the needs
of small businesses selling copiers and duplicators to SMB’s in
Rockford, Illinois. Later , he joined Telephone Marketing
Programs in Chicago working with franchisees and national
brands across the US with such clients Culligan, Allied Van Lines
and Sears. Jeff was instrumental in bringing Monster.com into
the TMP portfolio of clients on the West coast and later its
introduction into Australia.
Most recently Jeff was VP of National Sales for RH Donnelley /
Dex Media. Jeff’s leadership led to four consecutive years of
positive growth for the National channel in a shrinking yellow
pages industry. Jeff brings 20+ years of leadership and
experience with the SMB marketplace to Universal Business
Listing.
A graduate of Western Illinois University with Graduate studies
at Northwestern, Jeff and his wife Carolyn currently reside in
Raleigh, North Carolina.

3. Today’s Discussion Points
• Local Search Landscape
• Mobile’s Impact on Local Search
• Importance of Correct Online Listings
• What is your Online Reputation?

5. Local Search Landscape
Social Has Become a Major Acquisition Tool

6. Mobile’s Impact on Local Search
88% of consumers own a mobile phone
55% of these are smartphones!

7. Mobile’s Impact on Local Search
• 90% of mobile consumers have
conducted a local search on their mobile
device
• 9 out of 10 people are searching
because they have an immediate need!
• Consumers are searching for a business
within 5 miles of their current location
The Mobile Movement Study, Google, Jan 2012

8. Mobile’s Impact on Local Search
Mobile searchers are closer to the buying decision
Mobile-70% of searchers transact within 1 hour
Desktop-70% of searchers transact within 1 month

9. Importance of Correct Online Listings

10. Importance of Correct Online Listings
• Possible errors reflected in business listings and
profiles include:
– Missing locations
– Different company names
– Missing hours of operation
– Incorrect listing of services offered
– Missing contact information

12. DOMINATE LOCAL SEARCH RESULTS

13. Importance of Correct Online Listings
• Claimed vs. Non-Claimed Listings
• Business Profiles

14. Online Reputation Management
What are people saying online about your business?

15. Online Reputation
Monitoring Customer Comments on Line

16. Online Reputation
• Visibility
• Reviews
• Social Buzz
• Competitors

17. Online Reputation
Online Reputation

18. Online Reputation

19. Online Reputation

20. Online Reputation

21. Take A-Ways
• Make sure when you correct online listings that
you include correcting mobile sites
• Incorrect online listings can affect your
online reputation
• Lack of information about your company can
send your customer to a competitor

22. Thank You for Attending
Thank you for joining Linkmedia 360’s Webinar!
Thank you to our presenter, Jeff Hoyer!
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