What is Your Online Reputation? November 15, 2012
Today’s SpeakerBeginning with Xerox Corporation in 1979, Jeff served the needsof small businesses selling copiers and duplicators to SMB’s inRockford, Illinois. Later , he joined Telephone MarketingPrograms in Chicago working with franchisees and nationalbrands across the US with such clients Culligan, Allied Van Linesand Sears. Jeff was instrumental in bringing Monster.com intothe TMP portfolio of clients on the West coast and later itsintroduction into Australia.Most recently Jeff was VP of National Sales for RH Donnelley /Dex Media. Jeff’s leadership led to four consecutive years ofpositive growth for the National channel in a shrinking yellowpages industry. Jeff brings 20+ years of leadership andexperience with the SMB marketplace to Universal BusinessListing.A graduate of Western Illinois University with Graduate studiesat Northwestern, Jeff and his wife Carolyn currently reside inRaleigh, North Carolina.
Today’s Discussion Points• Local Search Landscape• Mobile’s Impact on Local Search• Importance of Correct Online Listings• What is your Online Reputation?
Local Search LandscapeSocial Has Become a Major Acquisition Tool
Mobile’s Impact on Local Search88% of consumers own a mobile phone55% of these are smartphones!
Mobile’s Impact on Local Search• 90% of mobile consumers have conducted a local search on their mobile device• 9 out of 10 people are searching because they have an immediate need!• Consumers are searching for a business within 5 miles of their current location The Mobile Movement Study, Google, Jan 2012
Mobile’s Impact on Local SearchMobile searchers are closer to the buying decisionMobile-70% of searchers transact within 1 hour Desktop-70% of searchers transact within 1 month
Importance of Correct Online Listings• Possible errors reflected in business listings and profiles include: – Missing locations – Different company names – Missing hours of operation – Incorrect listing of services offered – Missing contact information
Take A-Ways• Make sure when you correct online listings that you include correcting mobile sites• Incorrect online listings can affect your online reputation• Lack of information about your company can send your customer to a competitor
Thank You for AttendingThank you for joining Linkmedia 360’s Webinar! Thank you to our presenter, Jeff Hoyer!Visit our website at: www.linkmedia360.comFollow us on twitter: http://twitter.com/Linkmedia360Find us on Facebook: http://www.facebook.com/Linkmedia360Follow our blog: http://linkmedia360blog.comFollow us on Google+: https://plus.google.com/113160312828756422818Follow us on LinkedIn: http://www.linkedin.com/company/linkmedia-360