In June of 1902, Daimler-Motoren-Gesellschaft, a German automaker registered “Mercedes” as a brand name.

1. In June of 1902, Daimler-Motoren-Gesellschaft, a German automaker
registered “Mercedes” as a brand name.
How the Name Came to Be
The first extravagant gas-powdered automobile was sold to the sultan of
Morocco in 1899 by the mechanical engineer, Gottlieb Daimler; and one year
later, he formed DMG. A prominent Austrian businessman and diplomat
named Jellinek was excited about the advance of the automobile. He ordered
a car from Daimler in 1897. He received a six-horsepower automobile with a
two-cylinder engine but thought it was too slow. He replaced it with a faster
model. Jellinek loved the Diamler cars so much that he began to sell them to
high society customers. In April of 1900, Jellinek agreed to distribute and sell
a new line of DMG four-cylinder automobiles. The new car was named,
“Mercedes”, after Jellinek’s daughter.

2. How the Symbol Came to Be
The Mercedes symbol is a three-point star and has been used on all Mercedes
autos since 1910. The sons of Gottlieb Daimler remembered a postcard where
their father had drawn a simple star over the home where he lived. In the
message of the card, he explained to his wife that the star stood for the
prosperity that would shine on the family when he eventually had his own
automobile factory. That star was prophetic, and the symbol continues to
honor Gottlieb Daimler today. Please visit this website
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