Monthly #MarketingMinute highlights recent food and beverage marketing trends and tips. This month's focus was on flavor fusion, iconic packaging and recipe hubs.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
MARCH 27, 2015

2. Coca-Cola Delivers Consistent Consumer
Experience (and Happiness!)
2
Read more: http://bit.ly/1HRkxOJ

3. Kraft Unveils Recipe Hub for
Cash-Strapped Consumers
3
Read more: http://bit.ly/1bBfc0L

4. Artisan Bread, Seafood and Tea Make
Campbell’s List of Influential Food Trends
4
Read more: http://bit.ly/1Cgre8s

5. 5
Read more: http://bit.ly/1MaN6K4
Pepsi Challenge to be Pepsi’s “Biggest
Content-Driven Initiative Ever”

6. Mondelez Plans Integrated Marketing
Campaign as Official Snacks Brand of MLS
6
Read more: http://bit.ly/1CTRMyf

7. Target Appeals to Millennials by Revamping
Grocery Section
7
Read more:
http://on.wsj.com/1BPKx4M

8. How Package Design Turns Pringles and
Tootsie Roll into Icons
8
Read more: http://n.pr/1bBfqVD

9. Oreo Taps Artists to Create Outdoor Illustrations
for “Play with Oreo”
9
Read more: http://bit.ly/1HRljLL

10. Lay’s Creates First Pinterest-Based Cookbook
to Pair Chips with Popular Sides
10
Read more: http://bit.ly/193Tz7y

11. Heinz Gives Classic Ketchup a Kick with Spicy
Sriracha
11
Read more:
http://cnnmon.ie/1Gx9LLO

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