Original Mission<br />To cure people, to help people<br />
New Vision<br />To be the number one provider of sugar cane juice in the world<br />
New Mission<br />LGL Deli Foods & Beverages believes in the nutritional value and curative properties of freshly extracted sugar cane juice, which it aims to provide its customers and employees around the world. One of its goals is to compete in the beverage market with its only product using up-to-date extraction tools. To maintain growth, the company is open for franchising to serve the needs of the growing number of people who are looking for beverage alternatives, with sugar cane juice being a healthy substitute.<br />
New Mission<br />Customers – everyone<br />Products – sugar cane juice<br />Markets – beverages<br />Technology – current extraction tools<br />Concern for survival, growth, and profitability – open to franchise<br />
New Mission<br />Philosophy – believes in the nutritional value and curative properties of freshly extracted sugar cane juice<br />Self-concept – healthy substitute from fruit juices, cola, and carbonated drinks<br />Concern for public image – a growing number of people are looking for beverage alternatives with positive health benefits<br />Employees<br />
Sources:<br />Deli Cane Sugar Cane Juice. In Pinoy Entrepreneur. Retrieved July 1, 2011, from http://www.pinoy-entrepreneur.com/2011/06/03/deli-cane-sugarcane-juice/.<br />L.G. Lopez (Phone call, June 22, 2011).<br />
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