2. What We’ll Cover Today What is DRM? Significant changes to the idea of authorship The effect on the end user Motivating factors for DRM: Then and Now The downside of DRM technology R.I.P: a remix manifesto (short film clip) Arguments for piracy:Authors get bold Creative Commons: A new way of thinking Conclusion and Questions
3. What is DRM? Control and tracking of digital content and usage Watermarks Packets of data inserted into media, images or programming content Attached to the content and not the device Fingerprinting Unique content identifiers: waveforms in audio Inserts owner’s and recipient’s information into files in order to track its distribution (through email, p2p networks) Encryption Most sophisticated method Restricts access and manipulation of content Product “calls home”, authentication servers (registration necessary for activation) Windows vista a good example
4. Wait a minute! Where’s the Author? Good luck finding him/her/them! Those who benefit most: Software producers Computer manufactures Major corporations like Apple, Microsoft, Publishers, Google Big music labels Major movie studios
6. How this affects you! Restricted use of music files/limited plays/downloads Invasion of Privacy and Security Issues Software that lacks functionality Restricted access in porting to other computers The need for special devices to use ebooks: PDM (Palm Digital Media reader—now Ereader), MS Reader,Adobe Reader Greater costs to hardware as new DRM technologies are being built-in Your copy protection card can be de-activated by Software Manufacturers Loss of purchased data, files if servers go down Revocation of licenses
7. Then and Now From Protection to Exploitation Then: To protect industries product from being reproduced and sold To protect copyright holders rights to their intellectual property Now: Anti-competitive strategies Profit motive Monopolization of markets
8. Intellectual Property It gets sticky here! What about the artists, musicians, writers?
9. What are you doing to my audience? Most see marginal profits from their work Their work is often boycotted by consumers who refuse to have their privacy invaded or worse, their purchased works denied them Consumers are motivated to download pirated copies of their work in order to circumvent the offending technologies which limit their access of usage of the purchased products
