Tricycle   Branding 101
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
594
On Slideshare
592
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
6
Comments
0
Likes
0

Embeds 2

http://www.meridianbusinessday.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Branding 101 5 Branding Principles You Didn’t Learn in School Presented by Justin Foster – Tricycle Co-Founder 101
  • 2. The Simple Idea … What you learned about branding in school is now obsolete.
  • 3. Why?
    • 6.9 Billion Channels
    • Advertising Avoidance Technology
    • The Trophy Kids
    • The Great Compression
  • 4. 5 Obsolete Concepts
    • Mass marketing
    • CPM
    • Campaigns
    • Saturation
    • Coercion
  • 5.  
  • 6. Mass Marketing
    • Demographic driven
    • Medium-centric
    • Impersonal
    • Promotes lazy marketing
  • 7. Cost Per Thousand
    • Uses an obsolete metric
    • Creates win-win-lose scenario
    • Makes “awareness” the goal
  • 8. Campaigns
    • Mis-aligned with business model.
    • Mis-aligned with reality of brand.
    • Lack flexibility and scalability.
  • 9. Saturation
    • Cost, cost, cost
    • Little or no response measurement
    • Does this work in relationships?
  • 10. Coercion
    • Inspiration v manipulation
    • Who is your first audience?
    • The Glass House.
  • 11. Source: Jeremy Allaire, founder/CEO of BrightCove
  • 12. What to Do About It
    • Make people really, really happy.
    • Don’t stop advertising.
    • Create marketing that isn’t marketing.
  • 13. What to Do About It
    • “ Socialize” your brand.
    • Spending money isn’t marketing.
    • Think and act 1:1
  • 14. What to Do About It
    • Be bold about why you are different and better.
    • Stop pitching; start preaching.
    • Be a great storyteller.
  • 15. Questions & Discussion
  • 16. Contact Justin @brandmilitia on Twitter www.facebook/justinfoster 208.841.3497 [email_address]