Your SlideShare is downloading. ×
0
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Tricycle   Branding 101
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tricycle Branding 101

356

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Branding 101 5 Branding Principles You Didn’t Learn in School Presented by Justin Foster – Tricycle Co-Founder 101
  • 2. The Simple Idea … What you learned about branding in school is now obsolete.
  • 3. Why? <ul><li>6.9 Billion Channels </li></ul><ul><li>Advertising Avoidance Technology </li></ul><ul><li>The Trophy Kids </li></ul><ul><li>The Great Compression </li></ul>
  • 4. 5 Obsolete Concepts <ul><li>Mass marketing </li></ul><ul><li>CPM </li></ul><ul><li>Campaigns </li></ul><ul><li>Saturation </li></ul><ul><li>Coercion </li></ul>
  • 5.  
  • 6. Mass Marketing <ul><li>Demographic driven </li></ul><ul><li>Medium-centric </li></ul><ul><li>Impersonal </li></ul><ul><li>Promotes lazy marketing </li></ul>
  • 7. Cost Per Thousand <ul><li>Uses an obsolete metric </li></ul><ul><li>Creates win-win-lose scenario </li></ul><ul><li>Makes “awareness” the goal </li></ul>
  • 8. Campaigns <ul><li>Mis-aligned with business model. </li></ul><ul><li>Mis-aligned with reality of brand. </li></ul><ul><li>Lack flexibility and scalability. </li></ul>
  • 9. Saturation <ul><li>Cost, cost, cost </li></ul><ul><li>Little or no response measurement </li></ul><ul><li>Does this work in relationships? </li></ul>
  • 10. Coercion <ul><li>Inspiration v manipulation </li></ul><ul><li>Who is your first audience? </li></ul><ul><li>The Glass House. </li></ul>
  • 11. Source: Jeremy Allaire, founder/CEO of BrightCove
  • 12. What to Do About It <ul><li>Make people really, really happy. </li></ul><ul><li>Don’t stop advertising. </li></ul><ul><li>Create marketing that isn’t marketing. </li></ul>
  • 13. What to Do About It <ul><li>“ Socialize” your brand. </li></ul><ul><li>Spending money isn’t marketing. </li></ul><ul><li>Think and act 1:1 </li></ul>
  • 14. What to Do About It <ul><li>Be bold about why you are different and better. </li></ul><ul><li>Stop pitching; start preaching. </li></ul><ul><li>Be a great storyteller. </li></ul>
  • 15. Questions & Discussion
  • 16. Contact Justin @brandmilitia on Twitter www.facebook/justinfoster 208.841.3497 [email_address]

×