Mobile Broadcasting BY: Corey Christiansen

What is Mobile Broadcasting? Currently it is possible to receive free news text and pictures via phones provided by Verizon, AT&T, Sprint News Over Wireless (NOW) Launched in 2006 Delivers on-demand news clips from 80 local TV stations Still only 10% of local news producers Ahead of initial projections Nielsen Mobile Research Firm - Only 36% of devices in the U.S. are capable of receiving mobile video, only 2% use it.

Currently it is possible to receive free news text and pictures via phones provided by Verizon, AT&T, Sprint

News Over Wireless (NOW)

Launched in 2006

Delivers on-demand news clips from 80 local TV stations

Still only 10% of local news producers

Ahead of initial projections

Nielsen Mobile Research Firm - Only 36% of devices in the U.S. are capable of receiving mobile video, only 2% use it.

What do News Broadcasters think? Far more people use WZZM-TV’s free mobile web service than paid & free online video service

Far more people use WZZM-TV’s free mobile web service than paid & free online video service

Open Mobile Video Coalition NBC, Tribune Co. and Gannet Technologies by LG and Samsung Field tests in Las Vegas and San Francisco

NBC, Tribune Co. and Gannet

Technologies by LG and Samsung

Field tests in Las Vegas and San Francisco

Benefits of M.B. Watch in traffic reports, news, and weather anywhere within broadcast range (40 mile range from tower) One time setup fee, subscription, or advertising business model?

Watch in traffic reports, news, and weather anywhere within broadcast range (40 mile range from tower)

One time setup fee,

subscription, or advertising

business model?

Predictions BIA Financial Network - m.b. could bring $2 billion in advertising revenue per year in 2012 “ There's going to be a tremendous business model for a small business in Middle America that doesn’t want to make a big investment but can get a good solid return on mobile,” - Jim Conschafter, Senior V.P. Media General Broadcast Group.

BIA Financial Network - m.b. could bring $2 billion in advertising revenue per year in 2012

“ There's going to be a tremendous business model for a small business in Middle America that doesn’t want to make a big investment but can get a good solid return on mobile,” - Jim Conschafter, Senior V.P. Media General Broadcast Group.

So? How can mobile broadcasting create a completely new business model for news outlets? Why do we need mobile broadcasting? What could make mobile broadcasting more effective and what can be done to improve consumer use?

How can mobile broadcasting create a completely new business model for news outlets?

Why do we need mobile broadcasting?

What could make mobile broadcasting more effective and what can be done to improve consumer use?